Personally, as an app developer, I would like to spend more time creating cool new and unique apps, and less time and money on marketing and PR efforts to keep older apps up the charts. But there's very little (near zero?) visibility for all but a tiny number of new interesting apps these days.
Then perhaps pay someone to market your apps for you. Marketing is a part of being in business. Basically you want apple to do a key part of operating a business for you.
Beyond that it is not even logistically possible. I own a marketing company, perhaps I shouid look into assisting down trodden app devs not getting their piece of the pie.
While I know this sounds like an attack it is not. You are a developer you shouid develop. I am sort of shocked there are not marketing houses or co ops for small developers to pool resources and maximize exposure.
With nearly one million apps there is no way for apple to make even a tiny fraction of them visible. The reality is as the store has gotten bigger developers should have been branching their marketing. There are still lots of ways to market apps but there is a cost, be it money, time; resources or a combination of all of them.
Plus the reality is there is so much duplication and narrow distinction that unless you have something unique you have little chance without a sizable marketing budget. If you have a truely unique app that is either very useful or uniquely entertaining you could make a lot of money with only a time investment. I realize that is time you want to spend developing but then you have to pay someone for their time to help you.
If i spend six months creating a website and then say I am open how many visits will I get if I tell nobody about it and do no marketing. Next to none. If you have a typo name of a busy website maybe three. Few businesses online or offline can just open and expect the cash to come in. Marketing is super important and takes a lot of different forms.
