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Old Jan 2, 2013, 01:46 AM   #26
ChristianJapan
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Not so much a software company; yes, they make software but only to sell the hardware. But they also sell lifestyle/design.
They could spend less effort in design the appearance of their systems if they wouldn't mean to sell a lifestyle too.

Apple remove the Computer from its name; start selling content like music, movies and books. Also part of lifestyle. Again not so much software required for that.

Conclusion for me: a lifestyle hardware company ...
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Old Jan 2, 2013, 11:04 AM   #27
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They're hardware because most of their profits come from hardware.

Software is just a product they commoditize to sell hardware. Not to say they don't have good first party software, but they're willing to sell their software below market value if it leads to more hardware sales. They price OS X at a cheap $30 and dropped the pricepoint of Final Cut, Aperture, and Logic when they stuck them on the Mac App Store. This is because they make up the loss when people buy more iDevices/Macs. Meanwhile they never cut the price of their hardware until the next gen is released.

Notice how Microsoft is the exact opposite. They try to maintain the pricepoint of Office and Windows as best they can but have no problem with OEM's putting their OS and suites on cheap plastic. They sell XBox's at a loss but make up for it by selling games.

Here's a link showing revenue breakdown for last year Q1
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