Amazing how subaru just can't make a WRX that isn't ricey/gaudy/tacky looking.
Hideous cars, those WRXs...doesn't matter the year.
The early WRX hatches weren't gaudy at all. All they had was a hood scoop. In fact, they look quite plain.
As for the rest of it - you have to consider the audience. These are sporting cars, you can't make them bland like your average Corolla, Golf, Civic, etc. I do wish mine was a little more toned down from the factory but at least dark gray paint helps. These are also very function over form cars. With a few tweaks these can be made quite fast and most people just care about that far more than what it looks like.
The concept looks nice but I doubt the final car will retain more than 50% of the looks. That seems to be the case with most Subarus. And it's fine by me. I wouldn't want every cop to look at me dirty every time I drive by in one of these.