I failed to read it huh? Here's a quote:
Invention is not equal to innovation.
OK, you read it and quoted it, so the issue must be with comprehension.
Borrowing a quote from Tom Grasty: "'Invention' can be defined as the creation of a product or introduction of a process for the first time. 'Innovation,' on the other hand, occurs if someone improves on or makes a significant contribution to an existing product, process or service."
At the time the patent was filed, there was no existing process or product which allowed the use of NFMR to power or charge a plurality of devices with differing power requirements. It wasn't an improvement on an existing product or method, it was in fact novel.
As I said, I agree that Patently Apple was a bit overly exuberant in touting Apple as the great inventor here, but on the other hand, your argument is a bit pedantic. As NT1440 pointed out, the folks who founded WiTricity did not create coils, electricity or magnetism either.