This is actually cool news as I like to use the Boingo plan just when I travel overseas, but once you start a subscription with them online (an easy process), it requires a phone call with sometimes more than 30 minutes on hold to cancel the subscription once you're finished traveling (a hard process). And each time I want to resubscribe I've been forced to choose a new user ID as they permanently disable the cancelled account. With iTunes it should be much easier to manage.
I wonder if it will be possible to activate more than one device on the same subscription? Usually in app purchases are valid on all devices. Has anyone tried this? Even if they can't be simultaneously logged in, it would be a great deal....sometimes I like to use the iPhone and other times the iPad.
Edit: I just read the app description and it says it's possible to use the subscription on all of your devices.
----------
Good move, though they should have done this ages ago. There's been a few times at airports or on holiday where I've considered using their hotspot, but couldn't be bothered to enter all my details. They would've had my money if I could sign in using my iTunes password, and will probably get my money in future now.
70% of something > 100% of nothing.
Although the one downside is that you'll probably have to initiate the subscription when you have connectivity....unless they have some way to allow their app to contact the App Store when you aren't on an active connection. So it wouldn't be very handy for impulse subscribing.
Edit: also in the app description it confirms that wifi connection is necessary to initiate subscription. Seems like they could figure out a way to allow just the subscription process to occur....instead of contacting their server to verify account it could pass through to the iTunes Store.
