Jim Keller goes from Apple to AMD, Jim Mergard goes from AMD to Samsung to Apple. What next? Apple suing AMD while AMD sues Samsung while Samsung sues Apple and AMD?
Hope this has more to do with Apple becoming self sufficient and not relying on Samsung for it's mobile processors more than it has to do with Apple getting away from using INTEL processors. I'm sure there would be many benefits to having an chip specifically designed for your needs but I think it would be a mistake to get away from INTEL. It would make switching to Apple a bigger risk for new customers not having the option to run windows natively.