Have any of you ever shopped for clothing at Macy's or a similar higher end department store?
You have your
- Levi's jeans store-within-a-store
- Levi's Dockers store-within-a-store
- Izod (Lacoste) store-within-a-store
- Perry Ellis store-within-a-store
- Nautica store-within-a-store
- Arrow store-within-a-store
- Alfani store-within-a-store
- Calvin Klein store-within-a-store
- Ralph Lauren store-within-a-store
- North Face store-within-a-store
- Tommy Hilfiger store-within-a-store
- Armani store-within-a-store
- DKNY store-within-a-store
- Greg Norman store-within-a-store
- Hugo Boss store-within-a-store
- Kenneth Cole store-within-a-store
- Tommy Bahama store-within-a-store
- ...
(And, of course, these are just the SWIAS in the men's clothing department....)
The idea's been around for a century....