Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > iPhone, iPod and iPad > iPad

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 4, 2013, 11:13 PM   #1
fruitpunch.ben
macrumors 6502
 
Join Date: Sep 2008
Location: Surrey, BC
How I think Apple will price the iPad Mini (Gen 2)

I have done a lot of thinking about this issue. I used to (actually still do) read a lot on my 27" iMac and 11" MBA without any issue. Any textbooks for school I can get an ebook version for I do, as well as keeping an eye out for good deals for fiction/non-fiction books on Kindle. So I read probably a book a week or more on my computer.
However since using my iPhone 5 for 6 months now, I have really started to notice the lack of retina on my computers, that when reading books the text is just simply fuzzier (and this on the two highest DPI of Apple's non-retina computers).
I imagine the issue is similar with the iPad mini, and why Apple would be desperate to get a retina version out. However, margins are already pretty tight on the mini, much lower than usual for an Apple hardware product (even though it is much higher priced than the competition). So Apple will not want to cut margins any further. This will cause a problem, because a retina mini will no doubt cost more - bigger battery, more expensive screen, etc.
Added to that, Apple would like to get a basic iPad closer to the cost of their competitors. So here is how I think Apple will price the iPad mini going forward:

Retina iPad mini (gen 2): $349
iPad mini (gen 1) : $249


What this does is gives them some breathing space on margins for the retina iPad. It increases the price a little, and they can do that by marketing it as the premium mini, with retina display (which is already a premium brand for Apple). For those that complain about that price, there is the original mini. It now has the standard Apple $100 discount for previous generation items, and is much more competitively priced compared to the competition. But Apple does not have to discount it by the full $100 (30%!) in less than a year in order to do that, hopefully maintaining the already "slim" margins they have on the mini and not decreasing them any further.

What do you think?
__________________
2009 iPhone 3G S⃣ 27" 2009 iMac i7 160 GB intel SSD
11" 2011 MacBook Air i7 1.8GHz,
iPad 3rd Generation 64GB LTE
iPhone 5 64GB Black
fruitpunch.ben is offline   0 Reply With Quote
Old Apr 4, 2013, 11:41 PM   #2
Syk
macrumors 6502a
 
Join Date: Jun 2010
Gen2 will probably be $329 like the Gen1 was at release.

You're probably right about the Gen1 price though
Syk is offline   0 Reply With Quote
Old Apr 5, 2013, 12:16 AM   #3
Davidkoh
macrumors 65816
 
Join Date: Aug 2008
Depends on if Apple managed to improve the margins at the current price point. If it is retina I would guess the gen 1 is offered at 329 as a no retina option and the retina is offered at closer to 400. Think they are afraid of losing too much iPad 5 sales if a mini retina is too cheap.
Davidkoh is offline   1 Reply With Quote
Old Apr 5, 2013, 12:18 AM   #4
Fattytail
macrumors 6502a
 
Join Date: Apr 2012
I think it's a given that the first gen will come in at a cheaper price point. It's a fantastic way to raise the margins on a product and take acvantage of manufacturing efficiencies and economies of scale.
Fattytail is offline   0 Reply With Quote
Old Apr 5, 2013, 10:27 AM   #5
AppleRobert
macrumors 68020
 
Join Date: Nov 2012
if the new Mini sells for $329, I see no reason the ipad 5 has to sell for $499 except for previous history. If Apple wants more cannibalizing than what has already occurred, leaving it at $499 when the Mini 2 is $329 will do the trick.

Gotta teach old dogs new tricks!
AppleRobert is offline   0 Reply With Quote
Old Apr 5, 2013, 10:48 AM   #6
darngooddesign
macrumors G3
 
Join Date: Jul 2007
Location: Atlanta, GA
Quote:
Originally Posted by fruitpunch.ben View Post
I have done a lot of thinking about this issue...
Surely you've noticed that Apple has kept its pricing consistent regardless of what the upgrades are.

iPhones (aside form the first) have stayed at 199
iPads have stayed at 499

The Mini will stay at 329
__________________
64 giggity... giggity... gigg-i-ty
Lego Apple Store
darngooddesign is offline   0 Reply With Quote
Old Apr 5, 2013, 11:06 AM   #7
cardfan
macrumors regular
 
Join Date: Mar 2012
Probably 299. No retina screen.
cardfan is offline   0 Reply With Quote
Old Apr 6, 2013, 11:20 AM   #8
ct2k7
macrumors 603
 
Join Date: Aug 2008
Location: Florida / UK
Quote:
Originally Posted by darngooddesign View Post
Surely you've noticed that Apple has kept its pricing consistent regardless of what the upgrades are.

iPhones (aside form the first) have stayed at 199
iPads have stayed at 499

The Mini will stay at 329
They haven't around the world.
ct2k7 is offline   0 Reply With Quote
Old Apr 6, 2013, 02:32 PM   #9
charlituna
macrumors 604
 
charlituna's Avatar
 
Join Date: Jun 2008
Location: Los Angeles, CA
Quote:
Originally Posted by darngooddesign View Post
Surely you've noticed that Apple has kept its pricing consistent regardless of what the upgrades are.

iPhones (aside form the first) have stayed at 199
iPads have stayed at 499

The Mini will stay at 329
Yep and IF they keep the original Mini it will probably be more like $279 at the lowest

Last edited by charlituna; Apr 6, 2013 at 04:11 PM.
charlituna is online now   0 Reply With Quote
Old Apr 6, 2013, 03:22 PM   #10
Plutonius
macrumors 68040
 
Plutonius's Avatar
 
Join Date: Feb 2003
Location: New Hampshire
It will not cost less than the current one. Just more features.
Plutonius is offline   0 Reply With Quote
Old Apr 7, 2013, 06:23 PM   #11
lulla01
macrumors 68000
 
lulla01's Avatar
 
Join Date: Jul 2007
Location: U.S
Send a message via AIM to lulla01
I would agree besides the fact that the processor in the mini may not be enough for iOS7, considering its the same as in the iPad 2 i believe.
lulla01 is offline   0 Reply With Quote
Old Apr 7, 2013, 06:32 PM   #12
maxosx
macrumors 68020
 
Join Date: Dec 2012
Location: Southern California
I know _exactly_ how much the second gen model will be.

That's why I'm always able to project costs for my personal tech purchases each year.

Apple calculates its cost, ads in a large markup and presto! That's how much they sell it for.

See how much time I save by accepting Apples practices?

No wasted time guessing ...
maxosx is offline   0 Reply With Quote
Old Apr 9, 2013, 10:10 AM   #13
Bear
macrumors G3
 
Join Date: Jul 2002
Location: Sol III - Terra
Quote:
Originally Posted by lulla01 View Post
I would agree besides the fact that the processor in the mini may not be enough for iOS7, considering its the same as in the iPad 2 i believe.
Not enough in what way?

The iPad mini will run iOS 7. It'll probably even get most if not all of the new features of iOS 7. And I think iOS has pretty much finished being bloated with processor hogging features.
__________________
-----Bear
Bear is offline   0 Reply With Quote
Old Apr 9, 2013, 10:27 AM   #14
MrGimper
macrumors 65816
 
Join Date: Sep 2012
Location: Basingstoke, UK
Quote:
Originally Posted by Bear View Post
Not enough in what way?

The iPad mini will run iOS 7. It'll probably even get most if not all of the new features of iOS 7. And I think iOS has pretty much finished being bloated with processor hogging features.
I would expect it to get all features of iOS7.

It's got more iOS features than the iPad2 despite the same processor, the main one being Siri.

If the mini can't support all the iOS7 features due to its processor, then the same would have to be said of the latest Touch, which also has the A5.

That would be alienating an awful lot of devices....
__________________
iP5s 64GB Gold | iPad Air 64GB White | iPad Mini Retina 128GB 4G White | Early 2011 MB Pro i7 2.2/16GB 15" Hi-Res Glossy | Mid 2012 MB Air 13" i7 2.0/8GB/512GB | Late 2012 iMac 27" i7 3.4/32GB/1TB FD
MrGimper is offline   0 Reply With Quote
Old Apr 9, 2013, 12:41 PM   #15
TyPod
macrumors 68000
 
TyPod's Avatar
 
Join Date: Nov 2006
Location: And Yourself?
I think the prices will stay consistent regardless of new generations. The iPad Mini 1st gen will be $249.
TyPod is offline   0 Reply With Quote
Old Apr 9, 2013, 01:48 PM   #16
simply stunning
macrumors regular
 
Join Date: Oct 2010
I cant see them raising the price of the mini. I think whatever the offer as the mini will be priced the same as it is now. I agree that the gen 1 will drop to $250 though.
simply stunning is offline   0 Reply With Quote
Old Apr 9, 2013, 03:50 PM   #17
AppleRobert
macrumors 68020
 
Join Date: Nov 2012
Quote:
Originally Posted by simply stunning View Post
I cant see them raising the price of the mini. I think whatever the offer as the mini will be priced the same as it is now. I agree that the gen 1 will drop to $250 though.
If the new Mini with cellular 16gb does not rise in price, that will be the one I get.
AppleRobert is offline   0 Reply With Quote

Reply
MacRumors Forums > iPhone, iPod and iPad > iPad

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
iPad Mini: how much would Apple lower the price on iPad Mini once new one's out? kevjen888 iPad 2 Oct 5, 2013 10:12 AM
iPad Mini: Will Apple kill 1st gen iPad Mini? Tiger8 iPad 15 Sep 13, 2013 06:32 PM
iPad Mini: Apple quietly dropping price of iPad mini by $30? PracticalMac iPad 27 May 26, 2013 08:29 PM
How will Apple cripple the mini iPad to get to the lower price point? Redbeard25 iPad 44 Oct 25, 2012 08:08 PM
Apple iPad 3rd Gen Price Question iGiselle iPad Tips, Help and Troubleshooting 2 Jul 24, 2012 01:43 PM

Forum Jump

All times are GMT -5. The time now is 09:03 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC