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Now THIS Is Embarrassing

pknz

pknz

macrumors 68020
Mar 22, 2005
2,478
1
NZ
According to Bloomberg the ad was created under Ron Johnson's watch.

Development of the 30-second ad began a few months ago after executives reviewed customer feedback, Joey Thomas, a company spokesman, said in an e-mail. In other words, the ad originated under Ron Johnson, the former chief executive officer who alienated customers by ditching discounts and axing dozens of popular brands in favor of ones aimed at younger shoppers.
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http://www.sfgate.com/business/bloo...ogizes-in-TV-Spot-Developed-Under-4480808.php
 
GoCubsGo

GoCubsGo

macrumors Nehalem
Feb 19, 2005
35,741
153
I saw the advert last night for the first time and thought the same. I googled around and saw that Bloomberg remark, but still. It seriously implied that they were sorry about Johnson.

Johnson didn't make me come back to JCP, nor will their apologies. I have no reason to shop there personally.
 
Arran

Arran

macrumors 601
Mar 7, 2008
4,847
3,779
Atlanta, USA
Groveling is unbecoming.

During the ad, my wife (who knows nothing about Penney) looked at me and said, "What's this all about?". I could see her mentally puzzling through all the possible nasty/illegal/immoral things Penney might have done to bring themselves here. Acts so unspeakable, they were now begging our forgiveness on prime time.

What was their sin again?

eawmp1 said:
"We tried to be something we were not."
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Thank you.

But that's a national pastime. Hardly a sin.
 
Last edited:
zachlegomaniac

zachlegomaniac

macrumors 6502a
Sep 20, 2008
806
370
Arran said:
Groveling is unbecoming.

During the ad, my wife (who knows nothing about Penney) looked at me and said, "What's this all about?". I could see her mentally puzzling through all the possible nasty/illegal/immoral things Penney might have done to bring themselves here. Acts so unspeakable, they were now begging our forgiveness on prime time.

What was their sin again?



Thank you.

But that's a national pastime. Hardly a sin.
Click to expand...


Agreed! What a foolish move to draw more attention to all the terrible things you've done....that weren't really that bad.
 
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