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Old Jul 27, 2013, 04:26 PM   #26
DrMotownMac
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My Favorite Apple Video...

In 1998, when I first started dating the woman who is now my wife, I let her talk me into buying a Dell when my 5 year old Mac needed to be replaced. Of course, this was RIGHT BEFORE the iMac came out. So, I ordered my Dell with Windows 98 installed on it, and it was a piece of crap right from the start. None of my old peripherals worked properly, even after I spent money buying Adaptec PCI cards with the appropriate connectors. When I'd call tech support, I'd get the runaround, with Dell telling me it was a Windows problem, Microsoft telling me it was an Adaptec problem, and Adaptec telling me the problem was with my old HP scanner (which worked fine with my old Mac just one week earlier). Also, the bootup time was obscene, the default organization of files and folders didn't make any sense, and it just wasn't fun to use. And I won't even start about the viruses and system crashes....

So, after only 3 months of owning it, the iMac had been announced and I saw this video while browsing the internet one night:

iMac G3 promo video - Simplicity Shootout iMac vs. PC (1998)

So, I showed this to my then girlfriend, and as we both laughed (and almost cried), we agreed that I had made a horrible mistake. This video captures, in a nutshell, exactly why the Mac is superior to the PC. Simplicity. We ended up finding someone to pay me slightly more than 50% of what I paid for the Dell, and I promptly got rid of it and bought an iMac. That Dell was the only PC I had ever owned since my parents bought our family's first computer -- an IBM PC (one of the originals...with two floppy drives and no hard drive) back in 1984...coincidentally the same year the original Macintosh was released. Every other computer I've had, from 1987 until present, has been a Mac.

And as I type this post on my 13 inch MacBook Air (Oct. 2010 release), I contemplate when I'm going to get my NEW MacBook Air! That 12 hour battery life with the faster processor and 512 GB SSD sure is tempting! Not to mention that my AppleCare Warranty will be expiring in late October, AND that my 6-year-old daughter is just learning to type and use computers at school (unfortunately, they're DELL PCs -- YUCK!). So, I need to train her properly in the ways of Apple before she gets lured to the dark side. But, if one of us is getting a "new" computer, it might as well be the one who's paying for it, right? Especially, since my 3-year-old MacBook Air is in perfect condition!
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Old Jul 27, 2013, 05:02 PM   #27
SusanK
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Our Golden helped me set up our first Mac

DrMotownMac,

Thanks for the link. I enjoyed the iMac ad. Took me back a few years. Our Golden Retriever helped me set up our first Mac. He was invaluable instructing me on it's use too. It was our first computer.

Still love my Mac!
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Old Jul 27, 2013, 05:03 PM   #28
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Originally Posted by CFreymarc View Post
I mean, he sold a bunch of NeXT stations to the CIA! Where did that change come from?
There was no change. Reading his biography, it's pretty clear there was always a duality of hippie and business ambition in him from his early days. Selling to the CIA, and yet also including the works of Shakespeare with every NeXT was typical of his complex worldview. iMovie, iDVD, and GarageBand were created because (in his words, at least) he wanted to empower artists and non-artists to have powerful creative tools. Maybe there was a strategic business objective in there as well, but he didn't throw away his hippie sensibilities, even if sometimes they were trod upon by his cruel moments and his desire to win.
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Old Jul 27, 2013, 05:42 PM   #29
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Ahh these old ads really put that Apple spirit into me.
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Old Jul 27, 2013, 07:33 PM   #30
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Originally Posted by petsounds View Post
There was no change. Reading his biography, it's pretty clear there was always a duality of hippie and business ambition in him from his early days. Selling to the CIA, and yet also including the works of Shakespeare with every NeXT was typical of his complex worldview. iMovie, iDVD, and GarageBand were created because (in his words, at least) he wanted to empower artists and non-artists to have powerful creative tools. Maybe there was a strategic business objective in there as well, but he didn't throw away his hippie sensibilities, even if sometimes they were trod upon by his cruel moments and his desire to win.
You are entitled to your opinion. My side of the elephant is he shed a lot of his hippie roots but kept many of the anarchists ideals from his youth. Into his last decade, some close to him almost considered his actions that of a closet moderate or some even a conservative.

There were realizations that the society, system and laws which helped him build his fortune were directly opposed by the liberals / socialists that were his peers in his college and wandering years.
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Old Jul 27, 2013, 08:39 PM   #31
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Originally Posted by CFreymarc View Post
That frog ad and a few others like it were a big double edged sword for Apple back in the day. While it showed the power of the machine, it also showed political colors to a country just starting to reject Carter and elect Reagan. This kept on going into the launch of the Macintosh where more and more right-leaning folks moved into the Apple boardroom. Many claim his left leaning ads hurt sales.
Although Apple did take the Frog ad off the air in November of 1987, it was much ado about nothing. A young girl who felt squeamish about dissecting a live frog was not exactly controversial to the public at large. Remember, this was long before a station like Fox News would try to make a big deal out of it and turn it into something political.

Apple only ever had two controversial ads: "1984" and "Lemmings". While one can make the case that "Lemmings" may have turned off corporate types who felt that the ad was criticizing them, that market at that time was highly unlikely to have purchased a Mac in the first place. And even though "Lemmings" only played once officially, it got so much reaction that it was played on news reports constantly, which got Apple tons of publicity.

Carter lost the election for one reason: because Iran still held the U.S. hostages. You have your timelines completely wrong. The Carter-Reagan election was 1980. The "Frog" ad was in 1987. It had nothing to do with the nation "just starting to reject Carter and elect Reagan". In 1987, Reagan was almost at the end of his terms in office. In 1988, in spite of being a terrible candidate, Dukakis lost by 8% of the popular vote. Not exactly a national turn to conservatism, although Dukakis was completely clobbered in the electoral vote. Five years later, a Democrat would be in the White House.
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Old Jul 28, 2013, 03:33 AM   #32
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SNL's Parity of "Power Lunch"

One of my all time favorite parities:

http://youtu.be/oJ0LHzFQ7Yw

(Can you embed videos here?)
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Old Jul 28, 2013, 03:42 AM   #33
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Her situation was real; it was not an entirely scripted commercial. I vaguely remember it being in the news back then.
Yup. http://www.people.com/people/archive...096365,00.html
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Old Jul 28, 2013, 04:43 AM   #34
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i liked the first one, the other - not as much. i get the "pun", but it's still a lame ad. the first one had everything i (as a consumer) like to see in ads: it was interesting, funny, and had an ending line (when the guy mumbles macitosh and the end you see the logo) that sticks
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Old Jul 28, 2013, 08:48 AM   #35
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Quote:
Originally Posted by throttlemeister View Post
Wonder where she is today, she would be around 40.

----------

Quote:
Originally Posted by jayducharme View Post
The frog commercial seems odd to me. The girl uses the Apple computer with high-end interactive graphics to dissect a frog. I think that's pretty amazing for the 1980s. The computer is in the school lab, so it's apparently there for students to use. And then she says she got a low grade.

So what that tells me is that the teacher at the school is a traditionalist and doesn't want to allow new technology to be used. It makes it seem like Apple computers are not welcome in the classroom, the opposite of what Apple was trying to achieve back then.

I get the supposed twist at the end with the constitutional law comment, but that makes it seem like one way or another, schools will be forced to use Macs. To me, the ad has a very strange snarky confrontational tone.
She said she would be happy to do it on an Apple Computer, she didn't say they let her. And since they didn't let her, she got a lower grade.

Last edited by likemyorbs; Jul 29, 2013 at 08:00 AM.
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Old Jul 28, 2013, 01:39 PM   #36
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JOBS takes place in the 70's, NOT the 80's...
I haven't seen it; but the credits list Mathew Modine as John Sculley, so part of it must have taken place in the 80's.
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Old Jul 28, 2013, 01:58 PM   #37
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I haven't seen it; but the credits list Mathew Modine as John Sculley, so part of it must have taken place in the 80's.
Ya but the trailer shows jobs and woz in the hewlet packard parking lot discussing the apple 1
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Old Jul 28, 2013, 04:07 PM   #38
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Love watching these old ads. I really wish I had bought an iMac from 1998..
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Old Jul 28, 2013, 06:32 PM   #39
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LA Times on Frog Ad

Apple "pulled" the frog ad, but it sounds like it ran through the Christmas selling season: http://articles.latimes.com/1987-11-...apple-computer
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Old Jul 28, 2013, 08:42 PM   #40
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I recently found this vintage ad for the Aztec TV, a Pong-like system from 1975 built into a coffee table. That would predate the Apple 1 as a home-microprocessor.

Quote:
Originally Posted by zoetmb View Post
Carter lost the election for one reason: because Iran still held the U.S. hostages.
Yes.
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Old Jul 29, 2013, 12:01 AM   #41
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Quote:
Originally Posted by CFreymarc View Post
That frog ad and a few others like it were a big double edged sword for Apple back in the day. While it showed the power of the machine, it also showed political colors to a country just starting to reject Carter and elect Reagan. This kept on going into the launch of the Macintosh where more and more right-leaning folks moved into the Apple boardroom. Many claim his left leaning ads hurt sales.

This pissed off Steve to no end. IMO, this let to a big re-evaluation of his political scene when the Berkeley "Tune in / turn on" types who embraced him at his rise at Apple kicked him to the curb when he was fired form Apple. I bet his NeXT years, like any achieved professional, had him retrospect his youth to sort out what to keep and what to throw away. I mean, he sold a bunch of NeXT stations to the CIA! Where did that change come from?

IMO, what he kept was his art and technology crossover that drove every product that he worked on. He threw away parts of the psychology / psychiatry community that took advantage of him to advance their political agenda. The Xerox PARC alumni and long term hires that started after Steve left where caught in the middle of that.

Looking forward to the movie in August.
I don't think he got rid of any part of his goals ... just learned how to keep it under raps completely until he gained financial power and inroads.

You'll notice after pushing for that other guy who lost to the bush jr. (or was it against Clinton; sorry I'm not an "American") his views for Education had a VERY political influence that was rekindled from the early 80's interview.

PS: I don't like that first commercial too much because it depicts a brotha having bad public dining manners. But that's just me.
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Old Jul 29, 2013, 07:26 AM   #42
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In the second video she says that she does not want to dissect a frog because she does not want to hurt a living thing.

I miss the 80's. It was so easy back when I was young.
Yeah, I'm caught myself about to say "back in my day" to my kids...

----------

Is it just me or do the computer and Fido Dido date the videos more than the hair styles and clothes... weird...
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Old Jul 29, 2013, 08:52 AM   #43
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And I'm not a little kid, I'm 23 years old. I grew up with my parents and grandparents constantly telling me what life was like without computers and cell phones and the internet. What are we going to tell our kids we grew up without? I can't wait to find out.
That's easy -- "When I was your age we didn't have iWatches."
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Old Jul 30, 2013, 10:52 AM   #44
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Marketing is vital for corporations.
Apple has been fortunate to have great marketing teams since the 80s, and look how far it has gotten them
it isnt the marketing that has gotten apple to here. it's the quality of the product, which is then marketed to potential buyers.

marketing doesnt earn you consumer satisfaction awards year after year.
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Old Jul 30, 2013, 11:16 AM   #45
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Big Ups for Fido Dido

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Is it just me or do the computer and Fido Dido date the videos more than the hair styles and clothes... weird...
The fact that you know who Fido Dido is (me included) really dates you
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Old Jul 30, 2013, 11:35 AM   #46
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The fact that you know who Fido Dido is (me included) really dates you
Speak louder, sonny!
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