Foreign Language Menu

I recently purchased my Apple TV via Amazon and when I plugged it into my TV and connected it. The menu are all in a foreign language, I'm guessing German or Austrian? How do I reset or change the setting so that I can read the menu in English? Thanks in advance.

Even resetting doesn't work

I've even tried resetting the Apple TV and it still gives me that different language prompt! I read that once you activate your Apple TV it asks what language you want to use. How come every time I try to reset it it doesn't ask me that question. This thing is pissing me off and am thinking of just returning it and getting a refund.