Need Honest Opinions

[kevinfulton.ca]

Originally Posted by Squilly

I'm trying to get into graphics design (not professionally, just as a hobby). That being said, I'm in the midst of making my brother a banner for his business: eCommerce-based. I whipped up a few renders and need some honest opinions, without the trolls on other forums. What do you guys think?






If it helps, here's what the old one looked like, also still in use:

The font is very dated and does not say "technology" to the viewer (try helvetica or something similar) and the waves behind it distracts from the message, making it hard to read. Also, it needs more contrast. Black letters over a black background doesn't work even with the wave behind it. Either try white text or black text on a white background. White backgrounds draw the eye to ads better. Hope this helps.

[ZMacintosh]

keeping it simple is the way to go. Try not to incorporate the logo as part of the word or text.
Use simpler, modern fonts that dont have too much to look at and are easily noticeable and readable.

I spent all of 5 minutes creating a mock up. in no way am i a designer but this may be a new direction to take inspiration from



something that can be easily rendered onto business cards, handout flyers, etc is the best way to go, you dont want to have to print an all black image with a goofy spectrum.
if you want a spectrum make sure it looks good on white. but you dont want to send too many messages with the logo.
Something to the point and easily for people to say 'Oh, okay i get that' or 'Yeah, that looks interesting, let me find out more'.

Less is more, and leads to more. you dont want to put all your eggs in one basket as they say. let the logo identify a solution for the business and let your business do all the work.

its tough with design and branding, but once you get a feel for it, youll understand it more.

[12dylan34]

Is it a banner, as in it will only be used on his website, or a logo, as in it will be the new symbol of his business?

If it's the latter, take some time to think about what a logo really is.

• It should work, and generally be designed in a single color (i.e. it only uses positive and negative space to achieve its form).
  
  It can be embellished or stylized however you want later, but the original logo should just be the form.
  
  Look at literally any corporate logo to see what I'm talking about. Apple, TwelveSouth, HP, and WWF, for example. It should also be designed in a vector graphics program like Illustrator. Inkscape, I think, is a free alternative.
• It should be legible/decipherable at both small and large sizes.
• Above all, it should be SIMPLE. Less is more. The logo doesn't have to say everything about the business.

Sometimes clients aren't clear on all this either, but it's the designer's job to help them realize what makes a good logo a good logo.

Although I don't care for the old logo, it does/could follow all of these rules.

[Squilly]

Originally Posted by 12dylan34

Is it a banner, as in it will only be used on his website, or a logo, as in it will be the new symbol of his business?

If it's the latter, take some time to think about what a logo really is.

• It should work, and generally be designed in a single color (i.e. it only uses positive and negative space to achieve its form).
  
  It can be embellished or stylized however you want later, but the original logo should just be the form.
  
  Look at literally any corporate logo to see what I'm talking about. Apple, TwelveSouth, HP, and WWF, for example. It should also be designed in a vector graphics program like Illustrator. Inkscape, I think, is a free alternative.
• It should be legible/decipherable at both small and large sizes.
• Above all, it should be SIMPLE. Less is more. The logo doesn't have to say everything about the business.

Sometimes clients aren't clear on all this either, but it's the designer's job to help them realize what makes a good logo a good logo.

Although I don't care for the old logo, it does/could follow all of these rules.

I forgot all about illustrator. Don't even remember how to use it; so accustomed to photoshop. From what I know, it is just a banner, nothing more. Pretty sure he doesn't have a "logo" yet (ie. Apple's Apple).

[R1PPER]

WOW..brightened my day. Thank you.

ROFL

[citizenzen]

Originally Posted by ezramoore

No offense, but I'd stick with the old one hands down.

I like the idea behind the original one as well... the plug forming the 'A'.

Cute idea.

Now refine ... refine ... refine.

[Squilly]

Originally Posted by R1PPER

WOW..brightened my day. Thank you.

ROFL

What? Bad?

[Eric E. Schmidt]

i agree with most posts, a logo should be simple, recognizable and work in b&w. the way to go is sit down for a few hours with a sketchpad (yes, a physical one) and a pen. play around, focus… things will develop in your head, shapes that fit his business. present the best ones to your brother, refine the finalists.

best of luck!

[R1PPER]

Hi Squilly, I spent 20 minutes having a play. Ive spent all day branding so i was in the zone.

[kevinfulton.ca]

Originally Posted by R1PPER

Hi Squilly, I spent 20 minutes having a play. Ive spent all day branding so i was in the zone.

I'd highly recommend paying this person for these designs. Nice work!

[ezekielrage_99]

Originally Posted by kevinfulton.ca

I'd highly recommend paying this person for these designs. Nice work!

+1 seriously nice use of colour and type.

[VeitAnthonius]

Originally Posted by R1PPER

Hi Squilly, I spent 20 minutes having a play. Ive spent all day branding so i was in the zone.

Good work!

Squilly, try something like that.

The problem with your image is that the elements don't mix well, and there is too much going into that image.

[Squilly]

Originally Posted by R1PPER

Hi Squilly, I spent 20 minutes having a play. Ive spent all day branding so i was in the zone.

Wow... Looks amazing. Thank you. I'll run that across my bro.

[mobilehaathi]

Originally Posted by kevinfulton.ca

I'd highly recommend paying this person for these designs. Nice work!

This deserves repeating. Nice logo.

[Squilly]

I'm curious. Do you guys create your own text or do you use something off of dafont.com (or similar)? If you create it yourself, it's not made through photoshop, is it?

[R1PPER]

I use dafont all the time...but i also have full access to all the traditional type foundries.
your welcome to have my illustrator files if you want them. this ID is abit of a jump from your Bros original. You could change the colours to be closer to his original branding and i was thinking continuing the line from the a under the type to become a plug flex. that would help soften the branding.

[Squilly]

Originally Posted by R1PPER

I use dafont all the time...but i also have full access to all the traditional type foundries.
your welcome to have my illustrator files if you want them. this ID is abit of a jump from your Bros original. You could change the colours to be closer to his original branding and i was thinking continuing the line from the a under the type to become a plug flex. that would help soften the branding.

Illustrator. I remember using that in high school, sucked at it. But sure. Thanks.

[tbjohn]

IMO, keep the spectrum thing on the bottom with a little dimmed as a background and put the power button in the middle. Then the typo goes to the top. If I were you, I would make the typo white b/c I think less color & simpler is usually better. Good luck!

[Squilly]

Oh yeah, forgot to mention. He didn't like that design.

----------

Originally Posted by R1PPER

Hi Squilly, I spent 20 minutes having a play. Ive spent all day branding so i was in the zone.

This one. Surprised.