[All iPads] What do retailers make on an iPad sale?

senseless · Feb 26, 2013, 06:34 PM

This is a big mystery. I've purchased base iPads on a $40 or $50 off sale and there's usually a limit of one per household. Why? Is it actually a loss leader at that point?

Matt606 · Feb 26, 2013, 06:38 PM

i imagine that they're making minimal profit at most. i recently got a mini with 20% off RRP and i imagine they defiantly either broke even or took a hit on it. either way at normal rrp the retailers must be making a decent profit to even bother selling the item

Luis2004 · Feb 26, 2013, 07:24 PM

My friend used to work at Best Buy and told me that they hardly make any money off them; they make the most off accessories.

tmanto02 · Feb 26, 2013, 11:41 PM

I work for an apple reseller - the retailer (in australia) makes exactly 10%. Any sales we have are usually loss leaders

tri-x · Feb 27, 2013, 12:02 AM

Simple answer: not a lot.

Feb 26, 2013, 06:34 PM	#1
senseless macrumors 6502a Join Date: Apr 2008 Location: Pennsylvania, USA	What do retailers make on an iPad sale? This is a big mystery. I've purchased base iPads on a $40 or $50 off sale and there's usually a limit of one per household. Why? Is it actually a loss leader at that point?
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Feb 26, 2013, 11:41 PM	#4
tmanto02 macrumors 6502 Join Date: Jun 2011 Location: Sydney, Australia	I work for an apple reseller - the retailer (in australia) makes exactly 10%. Any sales we have are usually loss leaders __________________ iPhone 5 64GB • iPad (3rd Gen) 16GB Wi-Fi 13" MacBook Pro with Retina display, 2.5GHz i5, 8GB ram, 256GB flash storage • Mac Mini, 2.5GHz i5, 16GB ram, 128GB Crucial SSD + 500GB HDD, AMD HD 6630M
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Feb 27, 2013, 12:02 AM	#5
tri-x macrumors newbie Join Date: Feb 2013 Location: Melbourne	Simple answer: not a lot. __________________ Richard
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Feb 26, 2013, 06:38 PM	#2
Matt606 macrumors newbie Join Date: Feb 2011 Location: London	i imagine that they're making minimal profit at most. i recently got a mini with 20% off RRP and i imagine they defiantly either broke even or took a hit on it. either way at normal rrp the retailers must be making a decent profit to even bother selling the item
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Feb 26, 2013, 07:24 PM	#3
Luis2004 macrumors 6502a Join Date: Dec 2012	My friend used to work at Best Buy and told me that they hardly make any money off them; they make the most off accessories.
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