To everyone laying into Will.i.am and questioning his integrity...Here's a couple of facts:
After appearing as a judge in "The Voice", a UK talent contest, he donated £500,000 to The Prince's Trust which is a charity dedicated to helping young people get into jobs and careers, start up their own businesses and develop themselves.
Before that in the US, he helped raise seven million dollars to set up a STEM (Science, Technology, Engineering and Math(s)) center in Los Angeles. This was his own initiative....It seems that he's quite the technology maven and wants to push things along in more than just one area of the technological revolution. From that point of view, getting involved with this camera project makes sense.
By all accounts, it seems he's a stand up guy. People criticizing him and questioning his motives should ask themselves what they've done to make things better.