Remember, Movie Purchases Can Be Pulled From the Cloud

NewAnger said:

I have two movies that are no longer available in the cloud.

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Are you sure they ever were? There used to be (and maybe still are?) movies for sale in the store that were not available for re-download from the cloud (e.g. until about a year ago that was the case for all Fox movies). In those cases there was a disclaimer on the movie's store page ("this movie is not available for downloading from the cloud" or something similar).

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spykthomas said:

It's not like that at all. This is what people misunderstand about buying from iTunes. You only "own" the copy you download, you don't own the copy iTunes hosts to allow you to download your own copy.

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Well, to me more precise, due to the escape clause in the Terms and Conditions quoted above, Apple does not have a legal obligation to offer the movie for repeated downloads forever.

But of course they also know that it would damage their business if that were common-place, so I'm pretty sure they will avoid that at all cost. It would be particularly bad for customers who only stream movies (e.g. through the Apple TV) rather than downloading them. The same of course goes for other services like Vudu.

Rigby said:

It would be particularly bad for customers who only stream movies (e.g. through the Apple TV) rather than downloading them. The same of course goes for other services like Vudu.

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Which is why when people start realising this we will go full circle and everyone will want to download/buy and not stream/rent.

MacBoobsPro said:

If Apple and the studio have a huge barney and the studio takes all its films off iTunes and you've paid to view them then you would obviously demand your money back from the studio right? I know I would.
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The thing that worries me is if you only have an AppleTV 2 or above (no hardrive). What happens when you buy films and the studio takes them away?

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Unfortunately, buying from the iTunes store constitutes agreeing to the terms of service, so you would have no legal standing for demanding your money back. You could try contesting the legality of the terms of service, but since you had the option to download a backup copy when you bought it, the argument doesn't seem very compelling.

With an aTV2 or higher, you should download and store a backup copy in iTunes, as Apple recommends.

Although the whole download to backup option is impossible for customers who only have tablets in this post-PC era Apple is ushering in...

slothrob said:

Unfortunately, buying from the iTunes store constitutes agreeing to the terms of service, so you would have no legal standing for demanding your money back. You could try contesting the legality of the terms of service, but since you had the option to download a backup copy when you bought it, the argument doesn't seem very compelling.

With an aTV2 or higher, you should download and store a backup copy in iTunes, as Apple recommends.

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arbogast777 said:

Although the whole download to backup option is impossible for customers who only have tablets in this post-PC era Apple is ushering in...

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...exactly my point.