Who said anything about "iTunes"? We were talking about media formats (H.264 etc), which doesn't have anything to with iTunes (which is just a media manager). If you don't like iTunes and don't want to tag your content - use something else, like Plex. But you will still be better off sticking with modern & industry standard formats like H.264/AAC, and throwing AVIs into trashbin where they belong.
Please explain this then.
Seriously? People still use "it does't play MKV/AVI/DiVX/XviD/whatever other obscure format" as an argument against Apple TV and Apple's ecosystem?
First off, calm down. I already gave my disclaimer that I own several aTV's and live happily within Apple's ecosystem in order to prevent people like you from overreacting over praise for a competing product.
Secondly, AppleTV doesnt natively connect to any other media managers so what Media Manager are you suggesting people use?
Third, I've already converted my old library of legacy file formats to an aTV compatible one but most people haven't. All I'm saying is that tab browsing worked as a way to shoot local video to the aTV.
Finally, Plex has never worked for me. I keep 2TB of unprotected movies/TV managed through iTunes but when Plex looks at those folders it sees less than 10% of them. So iTunes/aTV has been the best solution (in our house) for several years now.
Anyway, I really hate that this thread was labeled "Airplay Killer" because tags like that only incite people to defend rather than understand. I'm not attacking the aTV, I'm just saying that my Apple TV is going to have a new neighbor. It's not a big deal.