Go Back   MacRumors Forums > Mac Community > Community Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Nov 20, 2012, 02:40 PM   #51
mrsir2009
macrumors 604
 
mrsir2009's Avatar
 
Join Date: Sep 2009
Location: Melbourne, Australia
Quote:
Originally Posted by 0dev View Post
And you don't think they take into account that a percentage of users will block the ads when they consider how much to pay per view or click?
That doesn't apply to the internet advertising model. There are no predictions on the internet. So there is no 'taking into account' for anything. If someone blocks an ad, that ad doesn't get viewed. So the webmaster DIRECTLY doesn't get paid for that view. It's a DIRECT hit.

Quote:
I don't give a crap. I still made a decent amount of money for the effort I put into the website.
Sure, but when is enough enough? What if the number of people using AdBlock skyrockets because something happens, such as Microsoft having an AdBlock plugin built into Internet Explorer by default (to try and hurt Google)? It's all very well to say 'I don't give a crap' when there's a small number of people doing something. But what if everyone did it?

----------

Quote:
Originally Posted by NT1440 View Post
I agree with everything but the underlined. Every massive company has massive failures. Look at the Microsoft Kins, MobileMe, Google's apple TV Q thing.

Most of the best innovation happens from small companies that then get bought up by larger ones.
True. What I was meaning to say is that corporations do sell a lot of professional, quality products. They do take good ideas from smaller companies, but the end product they make of it is usually polished and professional.
mrsir2009 is offline   0 Reply With Quote
Old Nov 20, 2012, 02:45 PM   #52
0dev
macrumors 68040
 
0dev's Avatar
 
Join Date: Dec 2009
Location: 127.0.0.1
Quote:
Originally Posted by mrsir2009 View Post
That doesn't apply to the internet advertising model. There are no predictions on the internet. So there is no 'taking into account' for anything. If someone blocks an ad, that ad doesn't get viewed. So the webmaster DIRECTLY doesn't get paid for that view. It's a DIRECT hit.
You're missing my point completely. I understand how internet advertising works, but when you're an advertiser you make a LOT of predictions. You predict what the best keywords will be, what the best wording for your ad is, and if it's a video ad there's a lot more work going into predicting exactly what sort of reaction you want from your target viewer.

Part of this process is also deciding how much you are willing to pay the websites to show your ads. Now, this is crucial, especially for a big campaign. Advertisers don't just pull these numbers out of thin air. And when they're deciding how much to pay per view and per click, they consider the fact that they won't necessarily get the ad shown on the website for every viewer and compensate for that.

Similarly, when you, as a webmaster, are allowing ads to be displayed on your site, you will have a level of control over how much the ad should be paying you (usually there's some sort of bidding system where the ad with the highest payment per view or click will be displayed, and with some systems you can view a list of potential ads with the prices they pay and specifically pick the ones you want).

So it works the same as TV advertising in that the possibility the whole audience won't see the ad is taken into account when the prices are set.

Quote:
Sure, but when is enough enough? What if the number of people using AdBlock skyrockets because something happens, such as Microsoft having an AdBlock plugin built into Internet Explorer by default (to try and hurt Google)? It's all very well to say 'I don't give a crap' when there's a small number of people doing something. But what if everyone did it?
LOL that'll never happen. Might as well ask what would happen to the transport industry if pigs started flying.
0dev is offline   0 Reply With Quote
Old Nov 20, 2012, 07:06 PM   #53
iJohnHenry
Banned
 
Join Date: Mar 2008
Location: On tenterhooks
Quote:
Originally Posted by 0dev View Post
Might as well ask what would happen to the transport industry if pigs started flying.
Heh.

"Incoming bacon!!!"
iJohnHenry is offline   0 Reply With Quote


Reply
MacRumors Forums > Mac Community > Community Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Question mark over Quicktime videos, nothing on the internet seems to fix it. chrono1081 Mac Basics and Help 3 Dec 31, 2013 10:04 AM
Airport extreme Internet access to photos, videos, music? zBernie Mac Applications and Mac App Store 0 Oct 20, 2013 10:16 AM
Anyone else noticed? No commercials Jugney Apple TV and Home Theater 17 Sep 2, 2013 08:36 PM
No sound on internet videos sverdine Mac Basics and Help 1 Jul 3, 2013 11:32 AM
ESPN.Com videos will not play on any internet app The.316 OS X 10.8 Mountain Lion 0 Jun 10, 2013 03:51 PM

Forum Jump

All times are GMT -5. The time now is 06:21 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC