You don't have to buy at the
official Apple store!
For example:
In Russian offical stores, Apple products cost up to
2x times more expensive than in USA!
But, in grey stores (unofficial stores: completely legal, but importing from USA without Apple's permission)
- just about
5%-15% more expensive (Apple tax deducted
)
And this price difference is relatively small and acceptable - because these kind companies spend money
to deliver the products from USA, also on staff & storage & rent, and also need to make some profit.
The cheapest price
* could be found with a local market prices online tool:
market.yandex.ru
Type the model number, search, and you would be really glad to see the results!
Source: my personal experience.
* By
"cheapest price", I mean
"cheapest price from a store which has many (at least, 100) positive reviews
(4-5 stars from 5; of course, this rating does not include the reviews affected by delivery, because they are affected by a quality of delivery company service)
I believe, in every European country the situation is similar.
Just do some research, and you will save a lot!