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thekev

macrumors 604
Aug 5, 2010
7,005
3,343
Actually, it is about confusion. Most trademark infringement laws around the world have a requirement for "confusing similarity". In the US this is known as the "likelihood of confusion test".

http://en.wikipedia.org/wiki/United_States_trademark_law#Infringement:_likelihood_of_confusion_test

A very good example of this was actually legal action against Apple in Apple Corps v Apple Computer.

Apple Corps is a multimedia company created by the Beatles. They sued Apple Computer over trademark infringement numerous times. An original settlement stipulated that Apple Computer could continue to use their name as long as they weren't involved in the primary industry that Apple Corps was (ie. Music) as they would likely result in confusion.

They were later sued for breaking this condition once they created the iPod and iTunes.

http://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

I wonder if it mattered there that "Apple" didn't exactly describe the computer. App Store just defines what is sold there. Apple is just large enough to claim acquired ubiquity. Also of course they were sued for breaking their agreement.
 

Jack Shaftoe

macrumors newbie
Jul 10, 2013
11
9
Boston, MA
Actually it isn't ridiculous at all, I think you completely underestimate the stupidity of the average person.

Just the other day I was in iTunes doing something and had an app open. Someone I was talking too saw it and asked if I could download that for their Samsung phone . . . from iTunes. I said, sorry, it's in iTunes, it's only for Apple products. They told me I was wrong and they would do it themselves. I haven't heard back from them.

Except they probably did exactly what they said. Example, Candy Crush Saga. Runs on my Galaxy S2 just fine, downloaded it from the Appstore last week. When other Android owners talk to me, they call it the Appstore too. It stopped being an Apple term years ago.

I think you underestimate the stupidity of your example and assumptions. Even my 60 year old parents know that all mobile operating systems have an "Appstore".
 

MVRL

macrumors regular
Oct 17, 2011
247
0
Haha no. Apple had the App Store. Amazon released appstore. Apple preemptively sued, to protect one of their revenue streams. After realizing that Amazon is not even remotely a threat to their business model, they dropped the lawsuit.

Sure, Amazon gets to use "appstore," but Apple is the clear victor.

----------



They didn't. They sued 2 days after the Amazon Appstore was announced. It was preventative. They dropped the suit when it was clear that there was not going to be enough of a problem to matter.

This happens all of the time. It costs like $195 to file a lawsuit, better to get it in early.

you can't be serious.. I genuinely hope that's sarcasm coming out of you..
 

CylonGlitch

macrumors 68030
Jul 7, 2009
2,956
268
Nashville
I think you underestimate the stupidity of your example and assumptions. Even my 60 year old parents know that all mobile operating systems have an "Appstore".

Except in your reference there is no mention of AppStore, just iTunes, which, is APPLE ONLY. As for name calling, that's uncalled for, especially when making a comment that is clearly out of context.
 

Jack Shaftoe

macrumors newbie
Jul 10, 2013
11
9
Boston, MA
Except in your reference there is no mention of AppStore, just iTunes, which, is APPLE ONLY. As for name calling, that's uncalled for, especially when making a comment that is clearly out of context.

This is a thread about the use of the term "Appstore", not "iTunes" and your example was an "app". Out of context = thinking I called you stupid when I was referring to your example. If you aren't slow, then you can read it again and realize your mistake.

Instead of answering "their" question properly and telling them they might get it from the App Store on their device (whatever it may be called), you responded with an intentionally deceptive and self satisfyingly inaccurate reply - which when I witness I am more than happy to call people out on. It's petty. Now that you've invited many 3rd party observers to the conversation, you are open to the criticism whether you like it or not.

Back to using my rMBP with my Samsung phone. (FWIW I have no loyalty to either platform and switch when necessary)
 

KdParker

macrumors 601
Oct 1, 2010
4,793
998
Everywhere
I can't imagine explaining to my kids and wife / husband what I did for a living for this time period of my life.

"I was part of a team of high powered lawyers that fought against another group of high powered lawyers over the name appstore for 3 years."

Humans are so ODD. :D

You wouldn't have to explain. It's a job, that pays (well) and takes care of the family.
 

chrisbru

macrumors 6502a
May 8, 2008
809
169
Austin, TX
you can't be serious.. I genuinely hope that's sarcasm coming out of you..
Nope you are still wrong.
Apple pretty much is the loser here. Dropping this case is a pretty sure fired deal they will not get the trademark on App store which was being objected by pretty much everyone else as being descriptive which can not be trademarked simple as that.

This just pretty much sealed the deal that Apple is not going to get that trademark. They are giving it up.
For Apple to win the case they first would have to win the trademark which was being hotly contested, then they would again have to win in court that the trademark was valid and then prove Amazon's appstore was causing confusion. Amazon just had to win on any one of those and the risk was very high that Amazon was going to win at stage 1 or 2 and then turn around and sue Apple to make Apple pay all of their legal fees.

Oh. This should be fun. Do tell us how Apple is a clear victor when they didn't achieve what they wanted....
Nice corporate cheerleader spin ya got there. Bottom line is Amazon gets to keep using the name that Apple wanted them to stop using.

Apple is the 'victor' in the sense that their appstore makes more money, but this lawsuit was about using the term appstore.

Apple tried to make it a trademarked term, like Coca Cola. You can have lots of colas, but only one COCA cola. If someone else made a drink called Coca Lola, and Coke sued them, and they can still use the name at the end of the lawsuit, Coke lost. Even it makes more money selling Coca Cola.

Apple lost this one.



I just meant in the scheme of things. I mean, clearly they knew this was a losing case, so Amazon has won the battle against Apple trademarking "App Store." But Apple wasn't wrong to sue on it either, it's better to be preemptive and decide to drop the case later than act too late.


It is impossible that someone can believe this, even Tim Cook won't believe such PR spin.

That was a joke, it seemed to be the spin MR was trying to put on it.

----------

I can't imagine explaining to my kids and wife / husband what I did for a living for this time period of my life.

"I was part of a team of high powered lawyers that fought against another group of high powered lawyers over the name appstore for 3 years."

Humans are so ODD. :D

I mean, it's not like those lawyers were working solely on this case. Legal work is kind of cyclical... It will ramp up on one case during discovery, then stall for a while, the ramp back up for more discovery, then stall for a while, then have work to do on pre-trial motions, then stall for a while.

There is a lot of waiting in lawsuits. I'd imagine this one didn't see a whole ton of work hours going into it.
 

saberahul

macrumors 68040
Nov 6, 2008
3,645
111
USA
"With more than 900,000 apps and 50 billion downloads, customers know where they can purchase their favorite apps." —> slap in the face to all competitors.
 

wigby

macrumors 68030
Jun 7, 2007
2,753
2,717
I disagree. The whole point of Apple suing was to get Amazon to not be able to use App Store. Ultimately, they failed in doing that. Now you can consider it Amazon's win or Apple's loss. Or you can just state that Apple no longer cares what Amazon calls their app store. Either way, Amazon succeeds in their desire to use the phrase.

There's never just one whole point to suing when dealing with these giant companies. By suing Amazon, Apple scared and stopped hundreds or other appstores from calling themselves app stores. Apple hope to send a message hat they caged a brand and for other to back off. If they won in court, this would've been much easier but they still accomplished this goal to some degree because in 5 years time, this won't matter.

Did they spend a little time and money on a non-verdict? Yes. Would they have liked to have won the lawsuit? Yes.

Did this case cost them any real damage? Nope.
 

samcraig

macrumors P6
Jun 22, 2009
16,779
41,982
USA
There's never just one whole point to suing when dealing with these giant companies. By suing Amazon, Apple scared and stopped hundreds or other appstores from calling themselves app stores. Apple hope to send a message hat they caged a brand and for other to back off. If they won in court, this would've been much easier but they still accomplished this goal to some degree because in 5 years time, this won't matter.

Did they spend a little time and money on a non-verdict? Yes. Would they have liked to have won the lawsuit? Yes.

Did this case cost them any real damage? Nope.

I never said they were damaged. And it never really mattered to anyone except the parties involved. No customer cares what the "store" is called as long as there is one - and it has apps.

Please keep in context my post as it was a reply to someone else who said "the case was dropped by apple so it's not a win. there was no ruling or verdict."
 

Heltik

macrumors 6502
Jul 16, 2002
254
51
USA
Nice spin. Of course Apple won. And what do you think Apple loss would mean in this case? The court banning Apple from using the term App Store? Or jailing Tim Cook?

Admittedly, Jailing Tim Cook is a pleasant fiction.
 
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