you can't be serious.. I genuinely hope that's sarcasm coming out of you..
Nope you are still wrong.
Apple pretty much is the loser here. Dropping this case is a pretty sure fired deal they will not get the trademark on App store which was being objected by pretty much everyone else as being descriptive which can not be trademarked simple as that.
This just pretty much sealed the deal that Apple is not going to get that trademark. They are giving it up.
For Apple to win the case they first would have to win the trademark which was being hotly contested, then they would again have to win in court that the trademark was valid and then prove Amazon's appstore was causing confusion. Amazon just had to win on any one of those and the risk was very high that Amazon was going to win at stage 1 or 2 and then turn around and sue Apple to make Apple pay all of their legal fees.
Oh. This should be fun. Do tell us how Apple is a clear victor when they didn't achieve what they wanted....
Nice corporate cheerleader spin ya got there. Bottom line is Amazon gets to keep using the name that Apple wanted them to stop using.
Apple is the 'victor' in the sense that their appstore makes more money, but this lawsuit was about using the term appstore.
Apple tried to make it a trademarked term, like Coca Cola. You can have lots of colas, but only one COCA cola. If someone else made a drink called Coca Lola, and Coke sued them, and they can still use the name at the end of the lawsuit, Coke lost. Even it makes more money selling Coca Cola.
Apple lost this one.
I just meant in the scheme of things. I mean, clearly they knew this was a losing case, so Amazon has won the battle against Apple trademarking "App Store." But Apple wasn't wrong to sue on it either, it's better to be preemptive and decide to drop the case later than act too late.
It is impossible that someone can believe this, even Tim Cook won't believe such PR spin.
That was a joke, it seemed to be the spin MR was trying to put on it.
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I can't imagine explaining to my kids and wife / husband what I did for a living for this time period of my life.
"I was part of a team of high powered lawyers that fought against another group of high powered lawyers over the name appstore for 3 years."
Humans are so ODD.
I mean, it's not like those lawyers were working solely on this case. Legal work is kind of cyclical... It will ramp up on one case during discovery, then stall for a while, the ramp back up for more discovery, then stall for a while, then have work to do on pre-trial motions, then stall for a while.
There is a lot of waiting in lawsuits. I'd imagine this one didn't see a whole ton of work hours going into it.