My once-favorite news aggregator app (Zite) got updated about a week ago, and it was a disasterous "New Coke" update! Zite once discovered news that YOU want to read, based on your history and preferences, and had a near-perfect UI. It's now a UI mess that obviously wasn't tested, and pushes news that you are not interested in in your face.
This followed fairly closely Zite's acquisition by CNN.
But that's not what this post is about....
Take a look at the App Store Reviews of Zite. Note the rating, and the upside-down shape of the bar chart. It's now a 2.5 star-rated app, with the largest bar at 1. Prior to the 2.0 release, it was a 5.0-rated app, with a prominent peak in the barchart at 5.
Now, do a Google search, like "Zite 2.0 update". Go read a few of the articles you find.
What is wrong with this picture?
In fact, it's very difficult to find even a single negative review or article using Google, dispite the fact that user feedback in the App Store is overwhelmingly negative.
What is going on here? Are reviews really bought and paid for, as many have long suspected? Or are sites that print reviews and articles just lazy, and simply parrot the press release they get from the app publisher?
I tend to think it is primarily the latter. The sites at the top of the search results are good at getting themselves good placement in search results, but short on real, unique, critical content.
What is infurating is that if they do any kind of re-write at all, it is simply to hide the fact that it's a press release. Instead of "according to the company", etc. they repeat the publisher's statements as if fact, or as if they actually performed some critical review. It seems likely to me that most of these article publishers never even installed the app.
So, what you get, basically, are hundreds of articles with nearly-identical wording, singing the praises of a horrible app update. Thank God for the App Store reviews!
Great news for app authors though! You do not have to worry about how the press will review your app. By and large, they won't! Just get the word out, and give them something that is good fodder for the Google grist.
Where do YOU go to get honest articles and reviews on apps? I'd Google for it, but...
This followed fairly closely Zite's acquisition by CNN.
But that's not what this post is about....
Take a look at the App Store Reviews of Zite. Note the rating, and the upside-down shape of the bar chart. It's now a 2.5 star-rated app, with the largest bar at 1. Prior to the 2.0 release, it was a 5.0-rated app, with a prominent peak in the barchart at 5.
Now, do a Google search, like "Zite 2.0 update". Go read a few of the articles you find.
What is wrong with this picture?
In fact, it's very difficult to find even a single negative review or article using Google, dispite the fact that user feedback in the App Store is overwhelmingly negative.
What is going on here? Are reviews really bought and paid for, as many have long suspected? Or are sites that print reviews and articles just lazy, and simply parrot the press release they get from the app publisher?
I tend to think it is primarily the latter. The sites at the top of the search results are good at getting themselves good placement in search results, but short on real, unique, critical content.
What is infurating is that if they do any kind of re-write at all, it is simply to hide the fact that it's a press release. Instead of "according to the company", etc. they repeat the publisher's statements as if fact, or as if they actually performed some critical review. It seems likely to me that most of these article publishers never even installed the app.
So, what you get, basically, are hundreds of articles with nearly-identical wording, singing the praises of a horrible app update. Thank God for the App Store reviews!
Great news for app authors though! You do not have to worry about how the press will review your app. By and large, they won't! Just get the word out, and give them something that is good fodder for the Google grist.
Where do YOU go to get honest articles and reviews on apps? I'd Google for it, but...