Infomercials are the Rodney Dangerfields of advertising: They've gotten no respect for their quirky hucksters, ceaseless superlatives, and corny product names since at least the early 1960s, when Ron Popeil pioneered the Ronco Veg-o-Matic.
"The magic of TV and film editing and shooting can make anything look good," says Christian Holiday, CEO of Global Media Marketing, an infomercial producer in Santa Ana, Calif. According to Larry Nusbaum, managing director of Vertex Capital Management and CEO of Ronco, which Vertex bought in 2008, "About half of infomercial products deliver on their promise, 30 percent do what they say but are a bit expensive, and the rest are junk."
In recent years, Consumer Reports has turned up a mix of "miracle" gadgets and goops that deceived, delivered, or landed somewhere in between. Read on for a roundup. Products are current, though packaging might have changed. Prices don't include shipping, which can hike the cost a lot. Freebies are often included.
Slap Chop....
Magic Jack....
PedEgg....
Snuggie....
Grease Bullet....
ShamWow....
Tyre Grip & AutoSock....
Ab Circle Pro....
Debbie Meyer Green Bags....
Mighty Putty....
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Okay, time to confess. Who's bought something off an infomercial and was it worth it?