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Old Nov 11, 2012, 12:35 PM   #1
beetlemanptm
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New iPad mini TV commercial

I saw a new iPad mini TV ad during the Oakland Raiders-New York Giants game on CBS today. It showed the full-sized iPad and iPad mini running iBooks. I caught a screen shot of this ad.
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Old Nov 11, 2012, 02:07 PM   #2
beetlemanptm
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I saw another new iPad mini commercial during the same game on CBS. It showed the full-sized iPad and iPad mini showing pictures in the iPhoto app while a song called "Two of a Kind" is playing in the background. I also have a screen shot of this ad.
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Old Nov 11, 2012, 03:03 PM   #3
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The TV ad link on apple.com is broken, so looks as if they'll appear soon. The UK one works as it's only showing the piano ad.

/works now!
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Old Nov 11, 2012, 03:28 PM   #4
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Just watched both on the Apple US site. I particularly like the photos ad, very clever.
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Old Nov 11, 2012, 04:13 PM   #5
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Quite like the Photo one as well. The books one...it's ok.
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Old Nov 11, 2012, 04:21 PM   #6
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Originally Posted by Buckeyestar View Post
Just watched both on the Apple US site. I particularly like the photos ad, very clever.
Yeah I liked the photos one as well. The books one just showed off the gawd awful iBooks app. Last thing I want to see on my iPad is that fake wood grain bookshelf and page turn animations. Hopefully this is on Jony's to-do list to fix.
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Old Nov 11, 2012, 04:46 PM   #7
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Quite like the Photo one as well. The books one...it's ok.
Yea the book one is pretty average. The piano one is my favourite
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Old Nov 11, 2012, 04:55 PM   #8
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I actually loved the books one because of the clever juxtaposition of book choices. Very cute. And for the record, I'd much rather read in the iBooks app than the god-awful Kindle app any day. Maybe that's just me
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Old Nov 11, 2012, 05:50 PM   #9
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I actually loved the books one because of the clever juxtaposition of book choices. Very cute.
How many people do you think got the point of the relative choices for the books in that ad? I'm guessing 2%.
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Old Nov 11, 2012, 05:52 PM   #10
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It seems like their goal is to simply point out there is now a smaller iPad, and it does exactly the same things as the big iPad. If you "love your iPad", to use Tim Cook's phrase, then you'll love the iPad mini too.

But, I think they're missing an opportunity here to highlight how the more "wieldable" size of the iPad mini totally changes how you use it. A lot of people, including myself, have been saying this.

Their ads should instead feature the mini being handled by people. It should show it being held, being rotated, picked up, put down, tossed on a bed, shoved in a bag...etc.
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Old Nov 11, 2012, 07:24 PM   #11
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Originally Posted by citivolus View Post
How many people do you think got the point of the relative choices for the books in that ad? I'm guessing 2%.
I'd like to believe it's higher than 2%, but it's true, it's a clever detail that might be lost on many. Still not a detractor, since those that do recognize it will make note of it in some way.
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Old Nov 11, 2012, 07:31 PM   #12
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Yeah I liked the photos one as well. The books one just showed off the gawd awful iBooks app. Last thing I want to see on my iPad is that fake wood grain bookshelf and page turn animations. Hopefully this is on Jony's to-do list to fix.
I think the book shelf is the best way to display a collection of ebooks. And I would be extremely upset if they did away with the page turn animation.
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Old Nov 11, 2012, 07:49 PM   #13
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Just watched both on the Apple US site. I particularly like the photos ad, very clever.
I really liked the photo ad as well.
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Old Nov 12, 2012, 06:07 AM   #14
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I think it scores mostly on the point that the screens look incredibly similar in the ads. Tough to make a case that the screen is so much worse after seeing those ads.
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