Then maybe we can discuss this thing without me sounding so misinformed.
This is the internet, well ok, Internet. You have to set your expectations lower. It's really easy to call names and use fallacies of logic in the age of Google and message boards. Make well articulated posts, avoid calling names, and be capable of logically defending your points? That's CRAZY talk!!
Haters will be haters for the sake of hating. "Apple didn't..." "Apple won't..." "Apple can't..." It's logical laziness. Come up with a great idea. 100 people will come up with reasons it won't work. 1 guy will say, "Great idea, and here's a tweak" (that will be brilliant as well). Problems are: it's only 1 in 100, and he's probably not trolling Internet message boards.
So, cue Apple board meeting. Cook states, "Hey we've got some great ideas..." 100 people (figuratively speaking of course) have chimed in how horrible, incapable, incompetent, blah, blah, blah, naseaous vomit follows. Fortunately a few noticed that on one hand Apple has innovated (the personal computer) with various results, however the majority recently have been successful (desktops, laptops, and "notebooks"). And you're correct that they can also take an existing segment and destroy most competitors (iPhone). Blackberry was king and a new smartphone was laughed at when a "personal computer" company announced entering the market.
Just as, everyone laughed at Microsoft when they went toe-to-toe with Nintendo and Sony.
How'd that play out?