Doesn't work in the UK.
Studio's fault of course, but bad business development work with Apple to partner with US only spots to show off the new feature.
Yep. How *dare* someone show off a new feature during a big, US-centric, sporting event without having a version of the app for every country in the world! Seriously, people. It was a Super Bowl commercial. Did you expect it to be an add for a corner deli in Istanbul?