People are still dumb enough to spend money on the same game over and over? Lipstick on a pig, it's still a pig.
My pigs are Warcraft, Halo, Diablo, etc. They've smeared 'lipstick' all over those franchises and they're still going strong, like Madden, Legend of Zelda, Sonic, Mario, Resident Evil, Tomb Raider, Street Fighter, Mortal Combat, even Pac Man... The last few with crossovers too (good or bad). There's nothing wrong with building a franchise that can cross media boundaries. They may not always do it well, but if they can... more power to them and less whining from us.