If Apple's primary purpose was to sell hardware (more ATVs) then they would have had an APP Store a long time ago. So to me it is more about controlling the content because of something they have planned in the future. For those that do no understand the need for an APP Store it is mostly about more content streaming and also maybe about games.
I bought 3 WDTVlive boxes for the Slingbox streaming APP. Others have done the same because it is not available on ATV or Roku.
People buy Roku for this (Amazon Prime) and other streaming channels. I also have 1 Roku box. My primary use was Hulu but not no longer need it for that.
I prefer ATV over all of the other boxes. Netflix and Hulu are major steps in the right direction. They either need move much more quickly at adding more content or give us an APP Store for the ATV. Then you could convince me the primary purpose is to sell more hardware.
I bought 3 WDTVlive boxes for the Slingbox streaming APP. Others have done the same because it is not available on ATV or Roku.
People buy Roku for this (Amazon Prime) and other streaming channels. I also have 1 Roku box. My primary use was Hulu but not no longer need it for that.
I prefer ATV over all of the other boxes. Netflix and Hulu are major steps in the right direction. They either need move much more quickly at adding more content or give us an APP Store for the ATV. Then you could convince me the primary purpose is to sell more hardware.