This is a huge publicity stunt both on the part of Apple and on the part of the winning bidder. And I was always taught that charity comes from the heart and not for personal recognition but it appears the 'winner' really wants to be known so lets just throw that charity/humility crap out the window.
I'd rather have a thread on Google vs. Apple or MS vs Apple or Android vs iphone than this ********.
To quote Bart Simpson....'Meh'.
At the end of the day the charity will get a ****load if money. What's wrong with that?