I've gone with Apple TV for the first time as I think I'd rather rent HD movies and watch them like that, then have to buy into BluRay discs. For the moment anyway - DVDs are decent price these days but their HD equivalent is back to DVD prices of yore.
With any luck, LoveFilm may head the way of NetFlix and we'll get a UK equivalent of that option - I also like the idea of all of the standard channel's archive players showing up on AppleTV. Nintendo Wii manages to stream the iPlayer, so there's no reason they can't make a deal with Apple - the quality will be better, no doubt.
It's a shame that, in this global digital age, we can't just do away with channels buying in overseas programming and that the US networks can't just buy their own UK digital channels and broadcast here. Feh.