Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > Archive > Archives of Old Posts > MacBytes.com News Discussion

 
 
Thread Tools Search this Thread Display Modes
Old Jan 15, 2005, 06:41 PM   #1
MacBytes
macrumors bot
 
Join Date: Jul 2003
Apple's Tipping Point: Macs for the Masses - a strategy dia...


Category: Opinion/Interviews
Link: Apple\'s Tipping Point: Macs for the Masses - a strategy diagram
Posted on MacBytes.com

Approved by Mudbug
MacBytes is offline   0
Old Jan 15, 2005, 06:54 PM   #2
24C
macrumors 6502a
 
Join Date: Nov 2004
Nice graphics, well presented visual argument, a little gem, well done.

Substance with style ;-)
24C is offline   0
Old Jan 15, 2005, 07:12 PM   #3
stcanard
macrumors 65816
 
stcanard's Avatar
 
Join Date: Oct 2003
Location: Vancouver
It was pointed out in the Globe and Mail the other day, and something I see when talking to people, that unfortunately with the new products Apple has completely missed the price point in Canada.

The problem is that we have the same "impulse" price points as the US, but in Canadian dollars. So when Apple does the price conversion and puts the small Mac Mini at $629, and the small iPod Shuffle at $129 (CDN), they are now priced above that sweet spot that's so important for an impulse buy.

Note that is actually a fair price on the current currency conversion rates, but misses the psychological "under $500 or under $100" that is so important.

I'm not sure how it works in a place like the UK, whether the currency change works in Apple's favour, or if there's a similar problem.
stcanard is offline   0
Old Jan 15, 2005, 10:43 PM   #4
nagromme
macrumors G4
 
nagromme's Avatar
 
Join Date: May 2002
One glitch: iMac G5 is categorized there as being a high-end, low-demand product. It's actually the best selling Mac. (Until, I suspect, the Mac Mini plows past it.)

I also don't think the whole thing was planned in such detail from start to finish by Apple. I do think they implemented those KINDS of strategies, as the opportunity arose.

But basically a nice, concise chart!
nagromme is offline   0

 
MacRumors Forums > Archive > Archives of Old Posts > MacBytes.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
thread Thread Starter Forum Replies Last Post
iBots for the iPad on the AppStore iLes iPad Apps 1 Jan 26, 2011 10:49 PM
Snapple For The Masses! Daveway Community 0 Jun 22, 2005 12:28 PM
Apple's Tipping Point: Macs for the Masses (very interesting) sp00rk General Mac Discussion 10 Jan 14, 2005 12:43 PM
A Mac for the masses MacBytes MacBytes.com News Discussion 10 Jan 13, 2005 07:43 AM
What would you do? Not political but not for the masses either. Neserk Politics, Religion, Social Issues 14 Jul 20, 2004 05:03 PM


All times are GMT -5. The time now is 09:29 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC