|Apr 15, 2011, 04:23 PM||#1|
Ads vs Sales
I'm working on building an application that will appeal to a specific but rather dedicated niche. I'm trying to figure out how best to monetize; simply selling the app for $1.99 or using advertisements. However, I simply have no idea how much money the ad-supported model translates to.
Is the general consensus to use AdMob or iAds?
What kind of returns are made on ads per user? Is there any studies or statistics I can refer to to get an idea of what I can expect depending on my users' usage patterns?
|Apr 15, 2011, 04:46 PM||#2|
One of the regulars around here, Sander, has a link to this in his signature:
It describes his personal experience with this topic, and what affect any price tag (vs. free) has on how many people will use your app, and how that affects revenues. I haven't written any apps for the app store myself, but it was an interesting read for me anyway, so hopefully it is helpful for you.
|Apr 15, 2011, 05:09 PM||#3|
That'd be me.
I'd say it depends a lot on the type of application you are talking about. If it's of the type "I need this for my work, and if I use it only once or twice, I'd gladly pay $2 for it because it saves me a lot of time" then go for paid. If its something that few people will use, but they will use it often (as in a reference manual of sorts), then these few people will generate many ad views, and making it ad-supported may be beneficial.
Computer Programming: An Introduction for the Scientifically Inclined
So how much does an iPhone developer make?
My iPhone games: Sjoelen, Mazer (free)
|Apr 15, 2011, 05:19 PM||#4|
In general, the iOS platform provides a larger experience base with ads vs. paid. For example:
I suggest searching the iPhone/iPad Programming forum for similar threads:
Also be aware that the Mac App Store has a different profile than the iOS App Store. Even on the iOS App Store, iPad apps have a different profile than iPhone and iPod touch.
|Apr 19, 2011, 03:02 PM||#5|
Much appreciated. As a sort of reference utility, I think I'll go the ad-supported route. A question, however. I suspect much of the userbase will be iPod Touch owners. Do ads cache when the iPod Touch is offline, or simply not display?
|Thread Tools||Search this Thread|
|thread||Thread Starter||Forum||Replies||Last Post|
|U.S. Mac Sales Flat in April as iPod Sales Continue to Slide||MacRumors||MacRumors.com News Discussion||131||May 26, 2013 10:05 AM|
|Federal sales tax on home sales effective January 2013||thewitt||Politics, Religion, Social Issues||50||Nov 25, 2012 02:39 PM|
|iPhone Accounts for 77% of Smartphone Sales, 62% of All Postpaid Phone Sales at AT&T in 3Q 2012||MacRumors||MacRumors.com News Discussion||69||Oct 25, 2012 03:57 PM|
|iPhone Represents 73% of Smartphone Sales, 55% of All Postpaid Phone Sales at AT&T in 2Q 2012||MacRumors||MacRumors.com News Discussion||66||Jul 25, 2012 03:16 PM|
All times are GMT -5. The time now is 07:59 PM.