Apple Ramps Up iPhone 4S Advertising with 3 New Ads featuring iCloud, Siri, and Camera

MacRumors · Oct 30, 2011, 03:46 PM

Apple is starting to ramp up its iPhone 4S advertising and has posted 3 new ads to their YouTube channel. The new ads focus on specific features found on the iPhone 4S and iOS 5, including Siri, iCloud and the new Camera.

This marks the second Siri ad that Apple has aired. The first ad was more of a teaser, only revealing Siri at the very end. This new ad shows more explicit examples of what Siri can do.

The iCloud ad shows how you can sync data across devices:

The Camera ad talks about the higher quality camera found on the iPhone 4S including editing features:

Article Link: Apple Ramps Up iPhone 4S Advertising with 3 New Ads featuring iCloud, Siri, and Camera

adcx64 · Oct 30, 2011, 03:51 PM

I'm still amazed at Siri!

Spectrum Abuser · Oct 30, 2011, 03:51 PM

I didn't think the iPhone's camera could cause a red-eye effect.

r.j.s · Oct 30, 2011, 03:53 PM

Quote:

Originally Posted by Spectrum Abuser

I didn't think the iPhone's camera could cause a red-eye effect.

It can; the flash is pretty much inline with the lens.

Hustler1337 · Oct 30, 2011, 03:59 PM

What???? The MacBook Air, iPad and the iMac are all in the iCloud ad but where's the MacBook Pro????

allmanbrother · Oct 30, 2011, 04:00 PM

Looks good

danr_97070 · Oct 30, 2011, 04:07 PM

Here's an accurate ad tagline: Want your Safari book marks mangled?
iCloud can do that automatically for you and make sure there mangled on
all of your other devices within mere moments... Surf different...

patsfan83 · Oct 30, 2011, 04:11 PM

"Because its an iPhone, it can do what no other phone can"....crop, rotate, remove red eye, and tweet photo. No other phone can do that?

backinblack875 · Oct 30, 2011, 04:11 PM

Quote:

Originally Posted by Hustler1337

What???? The MacBook Air, iPad and the iMac are all in the iCloud ad but where's the MacBook Pro????

the mini or mac pro aren't in it either.....why does the MB pro have to be in the ad?

patsfan83 · Oct 30, 2011, 04:11 PM

Quote:

Originally Posted by danr_97070

Here's an accurate ad tagline: Want your Safari book marks mangled?
iCloud can do that automatically for you and make sure there mangled on
all of your other devices within mere moments... Surf different...

I've honestly never had problems sync'ing bookmarks between an iPhone, iPad, and two Macs.

stanleyRoper · Oct 30, 2011, 04:12 PM

Quote:

Originally Posted by danr_97070

Here's an accurate ad tagline: Want your Safari book marks mangled?
iCloud can do that automatically for you and make sure there mangled on
all of your other devices within mere moments... Surf different...

LOL! Don't forget, "Want to only sometimes have push email delivered reliably to your iPhone? iCloud does that too."

backinblack875 · Oct 30, 2011, 04:13 PM

Quote:

Originally Posted by patsfan83

"Because its an iPhone, it can do what no other phone can"....crop, rotate, remove red eye, and tweet photo. No other phone can do that?

NO ORDINARY CAMERA can do....it didn't say ANYTHING about other phones...sheesh

kjs862 · Oct 30, 2011, 04:14 PM

like the one about the camera!

ck2875 · Oct 30, 2011, 04:14 PM

Edit: nevermind. Just noticed it was auto-updating the iPad and not a Macbook.

rkmac · Oct 30, 2011, 04:16 PM

"The iPhone 4S has an all new camera, with 8 megapixels and advanced optics"

This is the first time in a looong time that I've heard Apple mention something like the number of megapixels in an ad. Sorta surprised me really because the normally market the experience and not so much the tech behind it.

ThanksSteve · Oct 30, 2011, 04:17 PM

I love Siri and the ads are impressive as always. Apple can market.

I'd like to see Siri on the iPhone 4 though. There is talk that it may happen.

nexus14 · Oct 30, 2011, 04:21 PM

What's Obama doing in an Apple commercial

Datalinks · Oct 30, 2011, 04:22 PM

This phrase ''the most amazing iPhone YET'' makes you pause and think...
'maybe I should wait for the next one'.

Cougarcat · Oct 30, 2011, 04:26 PM

"Make a change on the way to work, and it's waiting when you get there."

That is, if you do your work on an iPad, and not a Mac.

jowie · Oct 30, 2011, 04:29 PM

Quote:

Originally Posted by Spectrum Abuser

I didn't think the iPhone's camera could cause a red-eye effect.

I have photos that say otherwise.

scarred · Oct 30, 2011, 04:30 PM

Apple needs to post a lot more "what can I do with siri" things. Trial and error isn't working out for me.

"remind me when..." is one thing that works really well.

jennyp · Oct 30, 2011, 04:32 PM

For a nanosecond at the end you see the tiny message, "sequences shortened", and really that film editing makes quite a difference between this slick ad and the real thing...

unlinked · Oct 30, 2011, 04:42 PM

Quote:

Originally Posted by jennyp

For a nanosecond at the end you see the tiny message, "sequences shortened", and really that film editing makes quite a difference between this slick ad and the real thing...

This weeks diggnation had a good siri demo.

Steve's Barber · Oct 30, 2011, 04:43 PM

LOL!

I have never seen so much marketing hype over just a voice activated google search interface.

Just like FaceTime, this too shall pass.

TheSuperSteve · Oct 30, 2011, 04:43 PM

The Siri commercial is unrealistic. The man's Apple Earbuds are not falling out of his ears.

...I cant keep them in my ears, they keep poping off. I use them as they're they only headphones i have with a mic...

Oct 30, 2011, 03:46 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Ramps Up iPhone 4S Advertising with 3 New Ads featuring iCloud, Siri, and Camera Apple is starting to ramp up its iPhone 4S advertising and has posted 3 new ads to their YouTube channel. The new ads focus on specific features found on the iPhone 4S and iOS 5, including Siri, iCloud and the new Camera. This marks the second Siri ad that Apple has aired. The first ad was more of a teaser, only revealing Siri at the very end. This new ad shows more explicit examples of what Siri can do. The iCloud ad shows how you can sync data across devices: The Camera ad talks about the higher quality camera found on the iPhone 4S including editing features: Article Link: Apple Ramps Up iPhone 4S Advertising with 3 New Ads featuring iCloud, Siri, and Camera
	2

Oct 30, 2011, 03:51 PM	#2
adcx64 macrumors 65816 Join Date: Nov 2008 Location: Cudi Zone	I'm still amazed at Siri! __________________ iPhone 5, iOS 7, Verizon LTE MacBook Air, OS X Mavericks PlayStation 3 320GB
	8

Oct 30, 2011, 03:51 PM	#3
Spectrum Abuser macrumors 65816 Join Date: Aug 2011	I didn't think the iPhone's camera could cause a red-eye effect. __________________ Society needs more blunt statements and less sugar coating.
	-12

Oct 30, 2011, 03:59 PM	#5
Hustler1337 macrumors regular Join Date: Dec 2010 Location: London, UK	What???? The MacBook Air, iPad and the iMac are all in the iCloud ad but where's the MacBook Pro????
	-21

Oct 30, 2011, 04:00 PM	#6
allmanbrother macrumors member Join Date: Jun 2010 Location: United States	Looks good __________________ 2011 15" MacBook Pro, iPhone 4S 32GB(Friday-first iPhone), iPad 64GB AT&T, iPod touch 8GB, iBook G3 900MHz, 2010 Mac Mini
	6

Oct 30, 2011, 04:07 PM	#7
danr_97070 macrumors member Join Date: Jul 2004 Location: earth	Bookmarks... Here's an accurate ad tagline: Want your Safari book marks mangled? iCloud can do that automatically for you and make sure there mangled on all of your other devices within mere moments... Surf different...
	-22

Oct 30, 2011, 04:11 PM	#8
patsfan83 macrumors regular Join Date: Apr 2008	"Because its an iPhone, it can do what no other phone can"....crop, rotate, remove red eye, and tweet photo. No other phone can do that?
	-18

Oct 30, 2011, 04:14 PM	#13
kjs862 macrumors 65816 Join Date: Jan 2004	like the one about the camera!
	6

Oct 30, 2011, 04:14 PM	#14
ck2875 macrumors regular Join Date: Mar 2009	Edit: nevermind. Just noticed it was auto-updating the iPad and not a Macbook.
	-3

Oct 30, 2011, 04:16 PM	#15
rkmac macrumors 6502 Join Date: Jun 2009 Location: JAFA, New Zealand	"The iPhone 4S has an all new camera, with 8 megapixels and advanced optics" This is the first time in a looong time that I've heard Apple mention something like the number of megapixels in an ad. Sorta surprised me really because the normally market the experience and not so much the tech behind it. __________________ rkmac. MacBook Air \| iPhone 5 \| iPad mini web\|twitter\|flickr
	5

Oct 30, 2011, 04:17 PM	#16
ThanksSteve macrumors member Join Date: Oct 2011	I love Siri and the ads are impressive as always. Apple can market. I'd like to see Siri on the iPhone 4 though. There is talk that it may happen. __________________ The Wit and Wisdom of Steve Jobs
	3

Oct 30, 2011, 04:21 PM	#17
nexus14 macrumors member Join Date: May 2010	What's Obama doing in an Apple commercial
	-10

Oct 30, 2011, 04:22 PM	#18
Datalinks macrumors member Join Date: Sep 2011	This phrase ''the most amazing iPhone YET'' makes you pause and think... 'maybe I should wait for the next one'.
	-8

Oct 30, 2011, 04:26 PM	#19
Cougarcat macrumors 601 Join Date: Sep 2003	"Make a change on the way to work, and it's waiting when you get there." That is, if you do your work on an iPad, and not a Mac.
	5

Oct 30, 2011, 04:30 PM	#21
scarred macrumors 6502 Join Date: Jul 2011	Apple needs to post a lot more "what can I do with siri" things. Trial and error isn't working out for me. "remind me when..." is one thing that works really well.
	-7

Oct 30, 2011, 04:32 PM	#22
jennyp macrumors regular Join Date: Oct 2007	For a nanosecond at the end you see the tiny message, "sequences shortened", and really that film editing makes quite a difference between this slick ad and the real thing...
	-9

Oct 30, 2011, 04:43 PM	#24
Steve's Barber Banned Join Date: Jul 2011	LOL! I have never seen so much marketing hype over just a voice activated google search interface. Just like FaceTime, this too shall pass.
	-25

Oct 30, 2011, 04:43 PM	#25
TheSuperSteve macrumors 6502 Join Date: Jul 2011 Location: Puerto Rico	The Siri commercial is unrealistic. The man's Apple Earbuds are not falling out of his ears. ...I cant keep them in my ears, they keep poping off. I use them as they're they only headphones i have with a mic... __________________ Smartphone: Samsung Galaxy S4 (White), Tablet: iPad mini (Black), Laptop: Samsung Chromebook, Desktop: HP Pavillion P6710f with Windows 8.
	-12

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