They have always offered free downloads. You pay at the time you file. Nothing has changed.
Not sure why this is sounding like an "argument" and I sure as hell have nothing to gain, but I'll try one more time...
Earlier today intuit was offering "free" versions of their on-line products. "Free" included e-filing of 5 federal returns.
No extra charge at the end provided you were e-filing and only 5 or fewer Federal returns.
If you wanted to file your Federal return manually, you would be charged extra. If you wanted any state products, you would be charged as well.
Regardless, it appears that offer has been replaced with the current "discount".
Believe it or not, argue it or not--neither will change what it was nor what it is.