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CES 2012: Apple's Greg Joswiak 'Scouting the Competition'

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Apr 12, 2001
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While Apple doesn't participate at CES and has ended its involvement in trade shows in general, the company naturally continues to keep tabs on what its competition is up to and CES is a prime event for new product introductions. paidContent has in fact proven Apple's interest in CES by chance, running into iOS device marketing chief Greg Joswiak on the floor at the expo.
While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony's booth. Joz, as he's known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.

Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company's booth.
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Joswiak declined to enter a more in-depth discussion of his interests at the show, with paidContent noting only that he "seemed less than impressed" with Sony's booth on the expo floor.

greg_joswiak_iphone_4s_video.jpg



Apple is of course interested in what its competitors are doing, but is likely also interested in following what companies are coming up with in terms of accessories for Apple's own products. Despite Apple's lack of official presence at the show, it remains a popular venue for announcements for products of all types, including those within the Mac- and iOS-related markets.

Joswiak has appeared at several Apple keynote and media events, and has frequently played featured roles in Apple's promotional videos for the company's various iOS devices.

Update: A source has informed Reuters that Apple has over 250 employees registered for CES.
Apple Inc, famous for giving CES the cold shoulder year after year, will field a larger presence at the world's largest trade show than many observers imagine.

More than 250 employees are registered to attend the Consumer Electronics Show in Las Vegas, according to a person familiar with Apple's plans.
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Article Link: CES 2012: Apple's Greg Joswiak 'Scouting the Competition'
 
Article Link
https://www.macrumors.com/2012/01/10/ces-2012-apples-greg-joswiak-scouting-the-competition/
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SandynJosh

macrumors 68000
Oct 26, 2006
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Celeb Report

Elvis was also spotted in the food court by another reporter shortly before he left the building.
 
Shrink

Shrink

macrumors G3
Feb 26, 2011
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It would be amazing if Apple didn't have a whole bunch of people at CES (and other similar expos.) Apple may be a very closed world - but they don't live in a vacuum. I guess what makes this newsworthy is the fact that he is such a high level exec.

Of course Apple is keeping up with what other producers are doing.:D
 
H

hoing

macrumors member
Aug 7, 2010
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Apple out to steal the competition's ideas again I see. Oh Apple. Give up.
 
C00rDiNaT0r

C00rDiNaT0r

macrumors 6502
Jan 12, 2006
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hoing said:
Apple out to steal the competition's ideas again I see. Oh Apple. Give up.
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Then they must not have been very good at copying.. Their phones are still stuck with small, non-HD screens! And the naming conventions too! Instead of dull and boring name like iPhone, they need something like iPhone LTE HD Extreme Ultimate Edition! :eek:
 
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badtzwang

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Sep 1, 2009
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C00rDiNaT0r said:
Then they must not have been very good at copying.. Their phones are still stuck with small, non-HD screens! And the naming conventions too! Instead of dull and boring name like iPhone, they need something like iPhone LTE HD Extreme Ultimate Edition! :eek:
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Sad thing is that the fictitious name you came up for the iPhone is not nearly as egregious as the very real Sprint Samsung Galaxy S II Epic 4G Touch
 
Peace

Peace

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Apr 1, 2005
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EvilEvil said:
Scout, copy, and claim as revolutionary feature :apple:
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Do you honestly believe that the ultrabook would be in production if there were no MacBook Air or there would be a bunch of companies making tablets had Apple not come out with the iPad or the smartphone would have all that multi-touch big screen no tactile keyboard had Appe not come out with the iPhone ?
 
ppc_michael

ppc_michael

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Apr 26, 2005
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Peace said:
Do you honestly believe that the ultrabook would be in production if there were no MacBook Air or there would be a bunch of companies making tablets had Apple not come out with the iPad or the smartphone would have all that multi-touch big screen no tactile keyboard had Appe not come out with the iPhone ?
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Because miniaturization was never a thing before the Macbook Air. :rolleyes:
 
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badtzwang

macrumors regular
Sep 1, 2009
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ppc_michael said:
Because miniaturization was never a thing before the Macbook Air. :rolleyes:
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To expand on what you were saying ... ultra-thin / thin-and-light laptops with CULV processors already existed before the Macbook Air's (see Asus). All Apple should really get credit for is making SSD's standard for these kinds of laptops.
 
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Slurpy2k8

macrumors 6502
Feb 26, 2008
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ppc_michael said:
Because miniaturization was never a thing before the Macbook Air. :rolleyes:
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Apple made ultrathin laptops and tablets mainstream. Doesn't matter if company X and Y had models that sold like complete **** and didn't make a blip on anyones radar. Apple pushes the envelope, then popularizes new paradigms by incorporating new technologies into products that people actually want to buy. There's still nothing that competes with the quality of the MBA at that pricepoint.
 
Michael Scrip

Michael Scrip

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Mar 4, 2011
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Stella said:
It doesn't matter if they didn't sell well, 11" laptops existed before the Air. Apple didn't invent the 'small' laptop but had the first successful model.
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Did Apple say they were the first to release an 11" laptop? :confused:

Confused...
 
SockRolid

SockRolid

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Jan 5, 2010
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Hello. Apple Legal calling...

I'm sure there are several Apple legal department employees at CES, and they are probably near exhaustion simply from typing all the names of companies and products that are ripping off Apple. It might be easier to snap photos of the offending products on their iPhones, but they'd quickly fill up 64GB. And the show has barely started...
 
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