Soon after rumors of Apple's plans for entering the television market began to gain significant momentum late last year, analysts noted that the industry's existing players were already "scrambling" to react to Apple's likely entry and its chances of remaking the industry.
But perhaps not all television manufacturers are sweating Apple's arrival, as Pocket-lint reports on comments from a Samsung product manager indicating that his company is confident that its massive investment in picture quality improvements will trump anything Apple might be able to put together in other areas.
As a product manager, Moseley's words carry less weight than if they had come from a senior executive with broader responsibility for the company's overall direction, and so it remains unclear whether Moseley's lack of concern about Apple's plans is a personal perspective or a broader indication of the company's thinking on the matter. Moseley is also obviously charged with promoting his company's products and thus would be expected to position them as industry leaders.
Nevertheless, Moseley's comments leave him open to comparisons with other representatives of Apple's competitors who underestimated the company as it entered new markets. Executives at Microsoft and Research in Motion famously panned Apple's iPhone announcement, while others scoffed at Apple's plans to completely reinvent the tablet market with the iPad.
Apple's ultimate plans for a television set are unknown, and its ability to drive a revolution in the well-established and low-profit television industry remains to be seen, but the company's success over the past 10-15 years has proven that competitors would be wise to keep an eye on Apple's efforts.
Article Link: Samsung Underestimating Apple's Potential Impact on Television Market?
