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Old Mar 1, 2012, 11:36 AM   #51
skunk
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Originally Posted by BobbyRond View Post
It's on the first floor...
Or the Second Floor if you're from the American Colonies...
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Old Mar 1, 2012, 11:37 AM   #52
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Actually: Apple didn't hire me. Worse: Apple refused to host me at the press opening, for unknown reasons. Happily they uncovered the windows the day before the opening, that's how I could make this shot :-)
Well, it's a great shot.

I love how Apple tend to have such pretty staircases. This has to be the prettiest I've ever seen.
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Old Mar 1, 2012, 11:50 AM   #53
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No wonder you're out of breath you'd have to move it. They don't have a store in Oxford Street, it's Regents Street....

picky, picky....
Haha I was thinking Regent Street but i'm sure I got off the tube at Oxford street. My bad. I rarely go into london as its a bit of a hassle. I'm not that far from you
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Old Mar 1, 2012, 12:18 PM   #54
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I don't get it , Apple claim to be this great eco friendly environmental company and now they are wasting up the Earth's precious sand resources on fancy pants staircases?

First they've been wilfully squandering silicon on their integrated circuits, and now this.

What will our grandchildren use to make sandcastles on the beach?
lol... I'm always amazed at how many people don't get jokes on this site...
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Old Mar 1, 2012, 12:31 PM   #55
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I love glass and I love spiral staircases - but I'm not mad on this combo. I'll admit it's an engineering tour-de-force, but aesthetically, it's conflicted. Spirals can be gorgeous, but the purity of the spiral form is completely lost in the muddle of individual glass panels, gracelessly bolted together with an odd assortment of metal hardware.

Now, if they could make it out of a single piece of glass (something like a huge ice sculpture) then I'd be in. As it is, I wouldn't give it house-room.
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Old Mar 1, 2012, 12:38 PM   #56
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i'll be sure to wear a dress when i walk up that staircase.
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Old Mar 1, 2012, 02:53 PM   #57
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[QUOTE=MonkeySee....;14409896]I really appreciate the effort Apple put in to everything they do. Just walking into the Oxford Street store in London takes your breath away.

This Dutch store looks amazing.[/QUOTE

It must really take your brains away 'cos it is on Regent Street! Otherwise I totally agree!
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Old Mar 1, 2012, 03:46 PM   #58
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It's lovely, just like the Boston store, which goes up two levels from the ground floor.

http://www.flickr.com/photos/63152627@N00/5744492367/
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Old Mar 1, 2012, 05:02 PM   #59
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Stunning Photo

Reminds me of a story I heard when I got my first management job. I was having lunch with the Regional VP of sales and he said, "A company is like a transparent glass staircase. The guy at the top looks down and all he sees are heads. The guys at the bottom look up and all they see are ...."
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Old Mar 1, 2012, 06:09 PM   #60
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I imagine everyone using those stairs will be wearing pants?
I hope not. Please leave American right-wing puritanism at customs when entering Europe.
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Old Mar 1, 2012, 07:44 PM   #61
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Wow.. That staircase is stunning!!
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Old Mar 1, 2012, 08:07 PM   #62
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To be honest, I don't quite understand all the awe. Both the 5th Ave. and Upper West Sides stores have the exact same staircase, and the Chelsea store has one that connects 3 levels. Within the historic building, okay, I get it, but aren't there other stores outside NYC that have these staircases?
Agreed, I've been on all three of those! Plus, the 5th ave store has an elevator in the middle of the staircase!
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Old Mar 1, 2012, 10:48 PM   #63
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Absolutely incredible, would make me want to buy in that store. To bad the one I go is simple box.
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Old Mar 2, 2012, 08:01 AM   #64
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Send me to Holland.
You're totally right, place to be.

I live there

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Old Mar 2, 2012, 10:18 AM   #65
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Originally Posted by ThomasSchlijper View Post
Actually: Apple didn't hire me. Worse: Apple refused to host me at the press opening, for unknown reasons. Happily they uncovered the windows the day before the opening, that's how I could make this shot :-)
Perhaps because Apple thought you would breach the confidentiality agreement?
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Old Mar 2, 2012, 03:19 PM   #66
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Originally Posted by KingJosh View Post
and this is what the Apple haters just don't get. Apple put effort into their **** :P
Well, so do I, when I don't get enough fiber.

----------

Quote:
Originally Posted by nickelt View Post
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)



Yeh its much better if you chop down some trees and make it from wood?????? If ur joking i dont see the joke, if ur serious, Really?????
Not sure if serious. His humor was pretty obvious. If you are carrying the joke further, you have me fooled-- well done.
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Old Mar 3, 2012, 05:37 AM   #67
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Yeah for the silly Americans GB is on the 2nd floor. Every American needs to live in Europe at least for a bit of their life IMHO.

I'm not a huge fan of the look of that store. Looks like it's trying to hard to be elegant. To each his own though.
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Old Mar 3, 2012, 07:49 AM   #68
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From what I can see, the glass central cylinder column for the base support and and the outer panes is held by the several spiraling 2" thick glass stairs. It seems to support itself and gives an illusion of whats holding it together without falling.
Yes. I kept looking a the photo. It's obvious that the inside stairs are supported by the cylinder. But it's not obvious in the photo what is supporting the outside.

I would likely feel different if I saw it in person, but my gut reaction is that this does not look very safe.
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Old Mar 3, 2012, 09:48 AM   #69
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Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

I imagine everyone using those stairs will be wearing pants?

"Pants" in the UK means underwear and i definitely think you would want to be wearing those walking up those stairs if not wearing trousers.

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Old Mar 3, 2012, 07:53 PM   #70
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Yes. I kept looking a the photo. It's obvious that the inside stairs are supported by the cylinder. But it's not obvious in the photo what is supporting the outside.

I would likely feel different if I saw it in person, but my gut reaction is that this does not look very safe.
It's attached to the ceiling. I believe you can see the anchors in the photo, presumably there are metal cables.
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Old Mar 4, 2012, 05:03 PM   #71
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I happen to be in Amsterdam this weekend, staying about 2 blocks from the store. I walked past it a couple of time before realizing what it was--the outside signage is very discreet, presumably out of sensitivity for the historical building it's in. I went in today and this is a very beautiful store, extremely spacious inside. Even with opening-weekend crowds, it did not feel packed at all.
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Old Mar 4, 2012, 10:39 PM   #72
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This is gonna be great for the pervs in the summer time.
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Old Mar 6, 2012, 11:23 AM   #73
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Beautiful Staircase! Beautiful picture!

This 'extra effort,' to make something special, something nice is one of the key reasons, I think, for Apple's now acknowledged great success (and so many satisfied customers).

They are now on the verge of being the first $1 Trillion Dollar company, currently the richest public company in the USA. (Despite all the *hit we've had to listen to for 10-20 years).

Re: glass. They send space ships into orbit that have glass windows, so the tech must be there to make it super strong.
Plus we hear the term 'gorilla glass,' and their are bathroom scales with glass tops -- scary at first, but feel great in bare feet.

Re: wear pants. lol. Leave it to MacRumors readers to think of something that perhaps the engineers did not.

It's nice that such a great store is in Amsterdam (London, and many in USA, etc.) -- and perhaps the Dutch can deal with see-through stairs better than most.

Humm...perhaps 'walking the stairs,' might become a term like 'to walk the plank.'
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Old Mar 9, 2012, 05:48 PM   #74
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Actually, this store looks a whole lot like the Fifth Avenue store in NYC:

http://www.apple.com/retail/fifthavenue/
I know there all a lot of nice ones here, but the ones near me are tiny stores in the mall. I should have specified stores in Saint Louis
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Old Mar 9, 2012, 06:33 PM   #75
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Stunning...

That's beautiful...

Our local Apple Store just looks like this:



It barely stands out. I wish he had a extravagant Apple store like the NYC location, a beautiful architect-statement like the Carrousel de Louvre Apple Store in Paris, or a stunning classical-style building like the Amsterdam location. Apple Stores (along with Kurt Geiger stores) are some of the most beautiful places on Earth.
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