I guess if Apple were to re-encode the 720p files using a higher profile, they could use lower bitrates and achieve equal (or better) video quality. Not sure if going to a higher profile 720p file would break compatibility with older devices.
Do you mean like blowing up the 720p to 1080p? I would hope that they create new files from some master source file... Otherwise, what's the point?
He means that if Apple were to recreate the 720p files (from the master source) using the same settings they are using for the 1080p, the new 720p files would be smaller than the old 720p files, but the same quality.
At the end of the day, iTMS 1080p looks better than iTMS 720p (at least in all the videos I've tested), so complaining about the file size is pretty meaningless.
Use High Profile instead with "Web Optomized" checked. You should see smaller file sizes with equal or better quality compared to the modified "AppleTV 2" preset. I've done two movies so far and they're around 8 GBs with bitrates of about 10 mb/s.
8 GBs? That seems larger than the iTunes 1080P movies. But that also seems like the size most people on these forums are reporting. Personally, since I consider 64gigs as limited space, I'd like to see my 1080P encodes stay the same size as my 720P encodes.
8 GBs? That seems larger than the iTunes 1080P movies. But that also seems like the size most people on these forums are reporting. Personally, since I consider 64gigs as limited space, I'd like to see my 1080P encodes stay the same size as my 720P encodes.