Seen it now.
Wow terrible ad never usually say that about Apple ones.
Why is it bad? Because it's boring the track used has been used on a beauty ad about a year ago in the UK. It doesn't even mention the retina display until the end just says the screen is better. Now if you are new to tablets you would wonder how it can be better when the last ad showed a good screen anyway?
And the voice over says new Ipad but the screen just says 'Ipad'.
Poor effort.