Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Apr 27, 2012, 10:40 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple's Celebrity iPhone 4S Ads Score Well with Viewers




Advertising tracking firm Ace Metrix today shared its data on viewer reactions to Apple's new celebrity iPhone 4S ads featuring Siri and starring Samuel L. Jackson and Zooey Deschanel. The new ads are registering well with consumers, generating scores higher than any other iPhone 4S ad released so far this year.



Quote:
"Apple's ads for iPhone had been falling rather flat earlier in the year, all scoring below the Apple iPhone norm of 620. This new creative tack that uses likeable celebrities struck a chord with American viewers," said Peter Daboll, CEO of Ace Metrix. "These ads performed very well, especially with younger women, who did not react as strongly to Apple's more feature-focused ads from earlier in the year. Celebrity ads are risky, as many celebrities can be polarizing. In these latest ads, Apple has chosen wisely, using celebrities with broad appeal."
But while the new celebrity iPhone 4S performed very well, they were unable to unseat Samsung's top Galaxy Note as the most popular mobile phone ad of 2012. The Galaxy Note and iPhone 4S hold the top nine positions among mobile phone ads released so far this year, with Samsung's "Samsunged Again" Super Bowl commercial directly targeting Apple and iPhone users placing tenth.

The new celebrity ads also fell short of Apple's iPhone 4S camera ad from late October, which was named the top mobile phone ad of 2011 with a viewer score of 659.

Article Link: Apple's Celebrity iPhone 4S Ads Score Well with Viewers
MacRumors is offline   0 Reply With Quote
Old Apr 27, 2012, 10:41 AM   #2
Joe-Diver
macrumors 6502
 
Join Date: Aug 2009
I like the ads.....they're typical Apple....and show off Siri.
__________________
24" iMac Aluminum; 17" uMBP (mid 09); 32Gb iPhone4;16Gb iPod Nano 6g Green; 32Gb iPad Air; ATv2
Joe-Diver is offline   4 Reply With Quote
Old Apr 27, 2012, 10:42 AM   #3
basesloaded190
macrumors 68030
 
basesloaded190's Avatar
 
Join Date: Oct 2007
Location: Wisconsin
Send a message via AIM to basesloaded190
You mean the Microsoft "Beta Phone" adds aren't on the top of this list?
__________________
2011 MacBook Pro 15 HR Anti-Glare, Etymotic ER-4p, iPhone 4 32GB
Twitter
basesloaded190 is offline   8 Reply With Quote
Old Apr 27, 2012, 10:43 AM   #4
newyorksole
macrumors 68020
 
Join Date: Apr 2008
Location: LongIsland/NYC
Eh idk. Not a huge fan of the ads. (I've liked all previous iPhone ads)

I'm not one of those "Omg Steve would've never approved these! Apple is doomed!" people though.
__________________
iPhone 5S 32GB Gold.
iMac 21.5" Mid-2010 1TB/8GB/i5.
newyorksole is offline   7 Reply With Quote
Old Apr 27, 2012, 10:44 AM   #5
iEnvy
macrumors 6502a
 
iEnvy's Avatar
 
Join Date: Jun 2010
Location: DFW
I did quite enjoy seeing Zooey and Samuel
__________________
[iPhone 6+ 128GB l RMBP 2.6Ghz/512GB/16GB]
iEnvy is offline   11 Reply With Quote
Old Apr 27, 2012, 10:44 AM   #6
Nepenthe
macrumors member
 
Join Date: Feb 2003
Location: Minnesota
*slow clap*
Nepenthe is offline   1 Reply With Quote
Old Apr 27, 2012, 10:50 AM   #7
Funkymonk
macrumors 6502a
 
Funkymonk's Avatar
 
Join Date: Jan 2011
Yeah, they've been sucking lately. The rock god ad being possibly the worst and annoying advertisement I've ever seen. Although, I don't see what's so great about the note ads.
Funkymonk is offline   7 Reply With Quote
Old Apr 27, 2012, 10:53 AM   #8
bedifferent
macrumors Demi-God
 
bedifferent's Avatar
 
Join Date: Jan 2009
Location: NY
I actually enjoy the Zooey and Samuel ones. At first I thought they were annoying but they grew on me.

As an aside, since they're showing Siri, I've come to use Siri quite a bit. In the beginning it was awful, but now it doesn't miss a beat. It's great in my car, the handsfree bluetooth works with it if I need to dictate a work email or text. Guess all the usage data gathered since its release paid off.
bedifferent is offline   5 Reply With Quote
Old Apr 27, 2012, 10:56 AM   #9
ArtOfWarfare
macrumors 603
 
ArtOfWarfare's Avatar
 
Join Date: Nov 2007
Send a message via Skype™ to ArtOfWarfare
I haven't seen any ad that was any good in a long time... Pixar's for Brave have been the best, and even those aren't as good as for some of their previous movies. (Same goes for the Dark Knight Rises. I'll be seeing both movies, of course.)
__________________
Don't tell me Macs don't last: 2007 iMac, 2007 Mac Mini, 2008 MacBook Air, all Vintage.
(iMac obsoletion: April 28, 2015, MBA: October 14, 2015, Mac Mini: March 9, 2016)
ArtOfWarfare is offline   0 Reply With Quote
Old Apr 27, 2012, 11:01 AM   #10
Chumburro2U
macrumors 6502
 
Join Date: Sep 2009
Location: I Love L.A.
hmmm

I thought Samuel Jackson's ad was date night? Anyway, slow clap here too.
__________________
"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead
Chumburro2U is offline   -4 Reply With Quote
Old Apr 27, 2012, 11:03 AM   #11
GSPice
macrumors 68000
 
GSPice's Avatar
 
Join Date: Nov 2008
Still my favorite:

__________________
15" Haswell rMBP 2.3/16/512/750m | 24" iMac 3.06/500/4/8800 | Mac OS X 10.9.2
AEBS MC340LL/A | APC RS 800VA/XS 1000 | iPhone 5 16GB 7.1 | iPad 16GB LTE 7.1 | Apple TV 2
GSPice is offline   25 Reply With Quote
Old Apr 27, 2012, 11:11 AM   #12
gpat
macrumors 6502a
 
Join Date: Mar 2011
Location: Italy
Uhm, it looks like the Galaxy Note IS popular for being a niche product after all.

Good job, to both Apple and Samsung
__________________
13" MBA 2013, Nexus 7 2013, LG G2 (oh noes i automatically become an apple hater)
(Sorry for bad english, not my mother tongue!)
gpat is offline   0 Reply With Quote
Old Apr 27, 2012, 11:12 AM   #13
chrmjenkins
macrumors 603
 
chrmjenkins's Avatar
 
Join Date: Oct 2007
Location: CA
They were still definitely Apple in tone but I wonder how much they paid over their normal commercials to get those actors.
__________________
Read my Apple A8, iPhone 6 preview and prediction thread here: http://forums.macrumors.com/showthread.php?t=1770411
Twitter: @anexanhume
chrmjenkins is online now   3 Reply With Quote
Old Apr 27, 2012, 11:19 AM   #14
bobr1952
macrumors 68000
 
bobr1952's Avatar
 
Join Date: Jan 2008
Location: Melbourne, FL
I found the Samuel Jackson ad pretty entertaining.
__________________
2012 rMPB, 2.3 Intel Core i7, 8GB Ram, 256 SSD; 2008 iMac, 24", 2GB, 500GB; Time Capsule 500GB (1st Gen); ATV3; ATV2; Airport Express; Black 64GB iPhone 4S; Black iPad Air, 32GB, wi-fi
bobr1952 is offline   -1 Reply With Quote
Old Apr 27, 2012, 11:20 AM   #15
eawmp1
macrumors 601
 
eawmp1's Avatar
 
Join Date: Feb 2008
Location: FL
The coming "Wake Up" ads will blow them all out of the water.
eawmp1 is offline   0 Reply With Quote
Old Apr 27, 2012, 11:29 AM   #16
LaWally
macrumors 6502a
 
Join Date: Feb 2012
Is there any place to view all the commercials, including the Samsung ads? I've seen the two Siri ads because they were posted here on MR, but none of the others.

And no, I don't watch TV.

Edit. Okay, I've found a few on various web sites ... just hoping to find one place to see them all. Life is never easy.
LaWally is offline   -2 Reply With Quote
Old Apr 27, 2012, 11:29 AM   #17
d0vr
macrumors 6502a
 
Join Date: Feb 2011
Quote:
Originally Posted by Funkymonk View Post
Yeah, they've been sucking lately. The rock god ad being possibly the worst and annoying advertisement I've ever seen. Although, I don't see what's so great about the note ads.
Sadly, the answer to the last thought lies in mothers. From my mother when she saw the ad for the Note:

"Oh wow, that's pretty clever" [RE: The Note ad]

It caters to those that don't know better... and that's a very large demographic.
__________________
I blame iOS auto corect for all speiling and gamatical erors, even those not tiped on an iOS devise.
d0vr is offline   1 Reply With Quote
Old Apr 27, 2012, 11:30 AM   #18
eawmp1
macrumors 601
 
eawmp1's Avatar
 
Join Date: Feb 2008
Location: FL
Quote:
Originally Posted by LaWally View Post
Is there any place to view all the commercials, including the Samsung ads? I've seen the two Siri ads because they were posted here on MR, but none of the others.

And no, I don't watch TV.
YouTube?
eawmp1 is offline   10 Reply With Quote
Old Apr 27, 2012, 11:32 AM   #19
BrentD
macrumors member
 
Join Date: Jun 2010
I haven't seen the Zooey one around here. I am *definitely* getting sick of Samuel and his "Unless you like hot 'zpacho!" line in his ad, though.
BrentD is offline   -1 Reply With Quote
Old Apr 27, 2012, 11:32 AM   #20
pepsijunky
macrumors member
 
Join Date: Jul 2008
Location: Portland, OR
Siri is so overrated, most of these things don't actually happen!
__________________
15.4" Macbook Pro, 2.66 GHz Intel i7, 8 GB RAM
iPhone 5s
pepsijunky is offline   -3 Reply With Quote
Old Apr 27, 2012, 11:34 AM   #21
puckhead193
macrumors G3
 
puckhead193's Avatar
 
Join Date: May 2004
Location: NY
I had no idea in the Rain commercial that it was Zooey what's her face
__________________
nMP - 6 core, D700s, 32 gig, 1 TB, NEC PA272W
20" iMac C2D
17" MBP i7
iPod Touch, 64 GB iPhone 5, 64 GB iPad 3
puckhead193 is offline   -4 Reply With Quote
Old Apr 27, 2012, 11:34 AM   #22
Hastings101
macrumors 68000
 
Hastings101's Avatar
 
Join Date: Jun 2010
Location: blargh
I thought the "Rock god" ad was funny, though the one with Zooey Deschanel probably appeals to a broader audience
__________________
Candy canes are delicious!
Hastings101 is offline   2 Reply With Quote
Old Apr 27, 2012, 11:35 AM   #23
LaWally
macrumors 6502a
 
Join Date: Feb 2012
Quote:
Originally Posted by eawmp1 View Post
YouTube?
Yeah, thanks. I had edited my post after you saw it to report that I found a few of the ads.
LaWally is offline   0 Reply With Quote
Old Apr 27, 2012, 11:36 AM   #24
Boatboy24
macrumors 6502
 
Join Date: Nov 2011
Location: 1 Infinite Loop
Quote:
Originally Posted by LaWally View Post
Is there any place to view all the commercials, including the Samsung ads? I've seen the two Siri ads because they were posted here on MR, but none of the others.

And no, I don't watch TV.

Edit. Okay, I've found a few on various web sites ... just hoping to find one place to see them all. Life is never easy.
The graphic in the article says: "see the ads at acemetrix.com"
Boatboy24 is offline   2 Reply With Quote
Old Apr 27, 2012, 11:38 AM   #25
danimals
macrumors newbie
 
Join Date: Feb 2009
a poet = a moron

That Samsung Galaxy poet ad numbs my mind. We need to equip a room full of high school students with tablets so they can write collective poetry by hand!? Freaking note pads and pens would work just as well. I'm not saying there aren't good uses for technology in the classroom, but this is not one of them.
danimals is offline   12 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple Releases Major Final Cut Pro X Update with Dual Viewers, Multichannel Audio Tools, RED Camera Support and More MacRumors MacRumors.com News Discussion 177 Jan 16, 2014 07:18 AM
Apple Releases New 'Greetings' Ads for iPhone 5c MacRumors iOS Blog Discussion 35 Oct 2, 2013 02:13 PM
Apple's 'Designed by Apple' TV Ad Scoring Poorly with Viewers MacRumors MacRumors.com News Discussion 606 Jul 29, 2013 02:03 PM
Apple Negotiating With Cable Companies and Networks to Allow Viewers to Pay to Skip Commercials MacRumors MacRumors.com News Discussion 166 Jul 29, 2013 09:53 AM
Apple Running New Celebrity Television Ad Featuring Martin Scorsese MacRumors MacRumors.com News Discussion 100 Jul 25, 2012 10:43 PM

Forum Jump

All times are GMT -5. The time now is 01:56 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps