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Old Jun 25, 2012, 07:37 PM   #1
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Orbitz Presenting More Expensive Hotels to Mac Users




Travel shopping site Orbitz is offering more expensive hotels to Mac users because the company found Mac users prefer more luxurious rooms, reports the Wall Street Journal.




Orbitz noted that it was is not showing different prices for the same room to different users, but was presenting pricier hotels more prominently to Mac users than those using Windows. Users can rank hotel options by price and get the same listings no matter what platform they are using.
Quote:
Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site's average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms.

"We had the intuition, and we were able to confirm it based on the data," Orbitz Chief Technology Officer Roger Liew said.
The WSJ goes on to note that the average household income for adult owners of Macs is $98,560, according to Forrester Research, versus $74,452 for a PC owner. The paper also says that some high-end hotels see bookings from Mac users hugely out of proportion with their user share on Orbitz.

The targeting efforts are part of Orbitz's "predictive analytics" efforts -- using gathered data to offer more tailored results to shoppers in order to generate more revenue.

Article Link: Orbitz Presenting More Expensive Hotels to Mac Users
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Old Jun 25, 2012, 07:40 PM   #2
BrownManUPS
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And yet people whine when an app is more than 99 cents.
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Old Jun 25, 2012, 07:40 PM   #3
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Very interesting. Wondering how the community (Mac and pc) Will respond to this
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Old Jun 25, 2012, 07:41 PM   #4
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This makes the front page?
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Old Jun 25, 2012, 07:41 PM   #5
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Quote:
Originally Posted by BrownManUPS View Post
And yet people whine when an app is more than 99 cents.
Usually 10 year olds who use/got their devices from their parents.
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Old Jun 25, 2012, 07:42 PM   #6
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No problem here.

This sounds a lot like Apple going from 16 GB / 32 GB iPhones to offering 16/32/64.

Adding something extra at the top never hurt anyone. It's not like they're not showing the us the cheaper options.
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Old Jun 25, 2012, 07:42 PM   #7
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Not really surprising but PC fanboys will figure out a way to spin this to mean Apple users are all terrible people.
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Old Jun 25, 2012, 07:43 PM   #8
donga
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Isn't this like page two stuff?
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Old Jun 25, 2012, 07:45 PM   #9
ghsNick
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*Note To Self*

If I ever shop on Orbitz (since I never do) do it from a PC...lol.
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Old Jun 25, 2012, 07:45 PM   #10
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Page 2 please.
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Old Jun 25, 2012, 07:46 PM   #11
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Duhh. We get moneyyyy.
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Old Jun 25, 2012, 07:46 PM   #12
Dr Charter
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It's alright Orbitz. Since I just bought a rMBP, I'll be sleeping in my car for awhile anyway.
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Old Jun 25, 2012, 07:48 PM   #13
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Sounds right to me. If a company sees blue people spending 20% more on their higher end offerings, show blue people higher end things more prominently.
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Old Jun 25, 2012, 07:49 PM   #14
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kinda stupid really.

but whatever
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Old Jun 25, 2012, 07:50 PM   #15
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Slow news day.
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Old Jun 25, 2012, 07:51 PM   #16
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Based on the income they have on file I should have a PC then.
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Old Jun 25, 2012, 07:55 PM   #17
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It's because we're ****ing classy.
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Old Jun 25, 2012, 07:55 PM   #18
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If I log in on a Commodore 64, do I get a discount?
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Old Jun 25, 2012, 07:56 PM   #19
Mjmar
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Makes sense, Macs are luxury products after all...
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Old Jun 25, 2012, 07:56 PM   #20
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I'm okay with being elitist.
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Old Jun 25, 2012, 07:57 PM   #21
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That's computerism.
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Old Jun 25, 2012, 07:57 PM   #22
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People who own Ferraris tend to have nicer than average homes too! We could be onto something here...

If only I could browse Orbitz with an Etch-A-Sketch...
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Old Jun 25, 2012, 07:57 PM   #23
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I'm never using Orbitz now. A room is a room. I don't want to be shown the higher priced stuff just because I'm on a Mac.

I'd rather spend my money on fun things on my vacation not a hotel room.
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Old Jun 25, 2012, 07:58 PM   #24
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The real problem is that after buying a couple of Apple devices there is no money left for anything more expensive than a Holiday Inn.
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Old Jun 25, 2012, 08:02 PM   #25
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Originally Posted by Mjmar View Post
Makes sense, Macs are luxury products after all...
No
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