|Jun 25, 2012, 07:37 PM||#1|
Orbitz Presenting More Expensive Hotels to Mac Users
Travel shopping site Orbitz is offering more expensive hotels to Mac users because the company found Mac users prefer more luxurious rooms, reports the Wall Street Journal.
Orbitz noted that it was is not showing different prices for the same room to different users, but was presenting pricier hotels more prominently to Mac users than those using Windows. Users can rank hotel options by price and get the same listings no matter what platform they are using.
The targeting efforts are part of Orbitz's "predictive analytics" efforts -- using gathered data to offer more tailored results to shoppers in order to generate more revenue.
Article Link: Orbitz Presenting More Expensive Hotels to Mac Users
|Jun 25, 2012, 07:41 PM||#5|
Unibody Macbook |iPad|Apple TV 2|Black iPhone 6
|Jun 25, 2012, 07:42 PM||#6|
No problem here.
This sounds a lot like Apple going from 16 GB / 32 GB iPhones to offering 16/32/64.
Adding something extra at the top never hurt anyone. It's not like they're not showing the us the cheaper options.
|Jun 25, 2012, 07:48 PM||#13|
Sounds right to me. If a company sees blue people spending 20% more on their higher end offerings, show blue people higher end things more prominently.
A tree is known by its fruit.
|Jun 25, 2012, 07:57 PM||#23|
I'm never using Orbitz now. A room is a room. I don't want to be shown the higher priced stuff just because I'm on a Mac.
I'd rather spend my money on fun things on my vacation not a hotel room.
Mac Pro (2010): 3.33Ghz Intel Xeon (6 core) - 24 GB RAM - NVidia Quadro k5000
Macbook Air (2010): 2.13 Ghz Intel Core 2 Duo - 4GB RAM
|Jun 25, 2012, 07:58 PM||#24|
The real problem is that after buying a couple of Apple devices there is no money left for anything more expensive than a Holiday Inn.
Two things are infinite, the universe and human stupidity; and I'm not sure about the universe. -- Albert Einstein
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