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Old May 5, 2012, 01:07 PM   #1
kat.hayes
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Text in all caps?

I know that generally, it is difficult to read text in all caps, however, I notice that often times small amounts of text will appear in all caps like the sample attached (which happens to be a button). Is there some general graphic design rule for when to and to not use all caps?

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Old May 7, 2012, 12:55 AM   #2
wbeasley
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fine for buttons... usually

so long as it fits in with the feel of the site. choosing a nice readable font is probably an even better decision. and well contrasted colours.

just don't use a SCRIPT font for all caps (and you do, scarily, see that sometimes - even from run-from-home marketing companies which is usually a good sign you wouldn't want to deal with them!)

ask people you trust how the text looks to them. they might give you a clue what users would think.
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Old May 7, 2012, 10:42 AM   #3
citizenzen
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Originally Posted by kat.hayes View Post
Is there some general graphic design rule for when to and to not use all caps?
I don't boil it down to a general rule, but I'm always interested in visual hierarchy and contrast. If word needs to jump out, then sometimes choosing all caps is appropriate. It all depends on the application.
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Old May 7, 2012, 12:17 PM   #4
Moonjumper
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I don't think there are any hard and fast rules, but I tend to restrict all caps to titles or buttons. Even then I look at other options first such as text size, positioning, bold, and colour first.

Context is all important. But be consistent within a piece of work.
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Old May 7, 2012, 05:12 PM   #5
burne
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Quote:
Originally Posted by kat.hayes View Post
Is there some general graphic design rule for when to and to not use all caps?
I'd say that a single word or perhaps two words in all caps will be the limit.

SUMMER SALE

stands out, perhaps not in a nice way, but you want exposure.

A SENTENCE IN ALL CAPS WILL BE HARDER TO READ, and thus scare people away from your message.

(looking at the communications-perspective, not the design-perspective..)
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Old May 8, 2012, 05:44 PM   #6
Arelunde
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Generally, caps and lower case words are the easiest to read - even from a distance where you can't really see the letters. All caps for emphasis works for me, but only in small doses and a very clear, easy-to-read type style.
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Old May 8, 2012, 09:16 PM   #7
SwiftLives
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A more pragmatic reason is if you have a very small vertical space/height and don't want to fool with ascenders and descenders. And it's a short word.
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