Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old May 1, 2013, 01:38 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple's Share of Worldwide Tablet Shipments Falls Below 40% in 1Q 2013




Research firm IDC today announced its preliminary estimates of worldwide tablet shipments for the first quarter of 2013, finding that Apple's share of the market continues to slide as competitors begin to gain footholds in the market, although the firm notes that Apple did exceed expectations. Apple held a 39.6% share of the market for quarter, compared to 43.6% in the previous quarter and a 58.2% share in the year-ago quarter.

Worldwide Tablet Shipments in 1Q13 in Millions of Units (Source: IDC)
Quote:
Apple outperformed IDC's most recent projections for the quarter, shipping 19.5 million units compared to a forecast of 18.7 million units. The company, which historically has experienced a steep drop off in first quarter shipments (following strong holiday sales in the fourth quarter), saw some smoothing of that seasonality this year. [...]

"Sustained demand for the iPad mini and increasingly strong commercial shipments led to a better-than expected first quarter for Apple," said Tom Mainelli, Research Director, Tablets at IDC. "In addition, by moving the iPad launch to the fourth quarter of 2012, Apple seems to have avoided the typical first-quarter slowdown that traditionally occurred when consumers held off buying in January and February in anticipation of a new product launch in March."
Samsung and Asus in particular saw strong performances during the quarter, with each seeing year-over-year shipment increases in excess of 250% compared to Apple's 65% growth. Still, Apple's share of the market is more than double that of second-place Samsung. In looking at operating systems, Android now outships iOS, with Android taking 56.5% of the market and iOS taking just under 40%.

It is important to note that IDC's numbers track shipments instead of sales, and thus how many shipped devices are making their way into consumers' hands remains unclear. IDC's figures are also estimates, as a number of companies do not release their exact shipment data and thus research firms must rely on supply chain data and calculations from information that is made public by manufacturers to build their estimates.

Article Link: Apple's Share of Worldwide Tablet Shipments Falls Below 40% in 1Q 2013
MacRumors is offline   1 Reply With Quote
Old May 1, 2013, 01:40 PM   #2
Zwhaler
macrumors Demi-God
 
Zwhaler's Avatar
 
Join Date: Jun 2006
Apple has always been ahead of the game with tablets, with the iPad 5 and iPad mini retina I expect them to have a record holiday season for sales this year.
__________________
2x2.93 24GB 280X 25TB 2x1TB 840EVO 2xUAD OCTO, Apollo, 4-710d
Check Out My YouTube Channel~~~~~~~~~~~~~~~~~~~~~~~
Zwhaler is offline   2 Reply With Quote
Old May 1, 2013, 01:40 PM   #3
grassfeeder
macrumors regular
 
Join Date: Jun 2009
there is a reason why we see others tablets being blown out on discount sites - they sit on shelves and collect dust. you don't see that with iPads....not at the same levels. shipment numbers don't matter - units in hands do...
grassfeeder is offline   14 Reply With Quote
Old May 1, 2013, 01:41 PM   #4
Popeye206
macrumors 68030
 
Popeye206's Avatar
 
Join Date: Sep 2007
Location: NE PA USA
I wish they would show actual sales... shipments mean nothing... everyone can ship as many as they like... are people buying is the question?
Popeye206 is offline   9 Reply With Quote
Old May 1, 2013, 01:42 PM   #5
MacRumorUser
macrumors Demi-God
 
MacRumorUser's Avatar
 
Join Date: Aug 2005
Location: Ireland
How long before someone posts about Apple being 'doomed' ? All bets taken
__________________
A gentleman is one who never hurts anyone's feelings unintentionally.
MacRumor:User
Microsoft MVP : Macintosh
MacRumorUser is offline   3 Reply With Quote
Old May 1, 2013, 01:42 PM   #6
riss
macrumors newbie
 
Join Date: Apr 2013
comparing apples with rotten pears

shipments... who cares about shipments when Apple sells every iPad they make and Android flaps are still sitting on shelfs in stores
riss is offline   4 Reply With Quote
Old May 1, 2013, 01:45 PM   #7
Ryth
macrumors 65816
 
Join Date: Apr 2011
Quote:
Originally Posted by Popeye206 View Post
I wish they would show actual sales... shipments mean nothing... everyone can ship as many as they like... are people buying is the question?
Yep and I wish sites like MR and others would stop giving any air time to research companies that do this.

Shipped means absolutely nothing....absolutely worthless data point.

On top of that, their definition of tablet includes things that can't even do what an iPad can do. A Nook reader or Kindle reader is considered a tablet.
Ryth is offline   2 Reply With Quote
Old May 1, 2013, 01:45 PM   #8
JayCee842
macrumors 6502a
 
JayCee842's Avatar
 
Join Date: Jan 2013
They still beat expectations though!
JayCee842 is offline   0 Reply With Quote
Old May 1, 2013, 01:45 PM   #9
Earendil
macrumors 68000
 
Earendil's Avatar
 
Join Date: Oct 2003
Location: Washington
Quote:
Originally Posted by MacRumors View Post
It is important to note that IDC's numbers track shipments instead of sales, and thus how many shipped devices are making their way into consumers' hands remains unclear. IDC's figures are also estimates, as a number of companies do not release their exact shipment data and thus research firms must rely on supply chain data and calculations from information that is made public by manufacturers to build their estimates.
In other words, a giant grain of salt should be included in all discussion.
I'm also curious who/what makes up the 31.5% of the "Other" tablets? Is this a result of IDC contacting a manufacturer and not knowing where the estimated components are going?
For there to be 31.5%, and yet be smaller than microsofts 1.8% would take an even distribution to 18 other companies. I know Asia has a few knock off companies, but really?
__________________
Current: MacMini 2ghz / iPod Touch 2g / iPhone 4g
Retired: Alum Powerbook 1.25ghz / 4gb iPod Mini

"ooo! They have the internet on computers now!" - Homer J. Simpson
Earendil is offline   3 Reply With Quote
Old May 1, 2013, 01:46 PM   #10
spyguy10709
macrumors 6502a
 
Join Date: Apr 2010
Location: One Infinite Loop, Cupertino CA
Something to remember

Shipped units =/= sales.

I've yet to see a Samsung tablet out in the wild, but everywhere I go - I see iPads.

(Or maybe I can't tell if they're Samsung's or not! lol )
__________________
Last edited by spyguy10709; Tomorrow at 07:10 AM.
spyguy10709 is offline   13 Reply With Quote
Old May 1, 2013, 01:46 PM   #11
JayCee842
macrumors 6502a
 
JayCee842's Avatar
 
Join Date: Jan 2013
Quote:
Originally Posted by Popeye206 View Post
I wish they would show actual sales... shipments mean nothing... everyone can ship as many as they like... are people buying is the question?
I agree. Shipments don't mean a thing. The sales is where its at.
JayCee842 is offline   1 Reply With Quote
Old May 1, 2013, 01:47 PM   #12
thundersteele
macrumors 68030
 
Join Date: Oct 2011
Quote:
Originally Posted by grassfeeder View Post
there is a reason why we see others tablets being blown out on discount sites - they sit on shelves and collect dust. you don't see that with iPads....not at the same levels. shipment numbers don't matter - units in hands do...
Quote:
Originally Posted by Popeye206 View Post
I wish they would show actual sales... shipments mean nothing... everyone can ship as many as they like... are people buying is the question?
This is getting old. The first generation of Android tablets were overpriced and unfinished. Shipping sizes were a few 100k, not millions, and many of those were indeed sold with large discounts.

However today Android tablets are competitive in price and offer a decent software package (whether it is as good as iOS is debatable). There are NOT 8 million Samsung tablets sitting on the shelves, nor Kindle Fire's or Nexus 7 (the Asus number). Margins are certainly lower than for iPads, but Android tablets are in business now.

Welcome to reality!
thundersteele is offline   27 Reply With Quote
Old May 1, 2013, 01:48 PM   #13
spyguy10709
macrumors 6502a
 
Join Date: Apr 2010
Location: One Infinite Loop, Cupertino CA
Quote:
Originally Posted by MacRumorUser View Post
How long before someone posts about Apple being 'doomed' ? All bets taken
Apple is DOOMED. They're still growing by huge amounts... but they're doomed!

----------

Quote:
Originally Posted by thundersteele View Post
This is getting old. The first generation of Android tablets were overpriced and unfinished. Shipping sizes were a few 100k, not millions, and many of those were indeed sold with large discounts.

However today Android tablets are competitive in price and offer a decent software package (whether it is as good as iOS is debatable). There are NOT 8 million Samsung tablets sitting on the shelves, nor Kindle Fire's or Nexus 7 (the Asus number). Margins are certainly lower than for iPads, but Android tablets are in business now.

Welcome to reality!
Actually... they are...

Follow daily steals or any liquidation site - every time there's a tablet deal - it's android tablets - at HUGE discounts.
__________________
Last edited by spyguy10709; Tomorrow at 07:10 AM.
spyguy10709 is offline   5 Reply With Quote
Old May 1, 2013, 01:49 PM   #14
Johnny Vegas
macrumors member
 
Join Date: Jul 2011
Shipments aside, Apple's iPad is still the thing to have. There will always be people that settle for an Android based tablet to save some money, but most still prefer iOS. Until that changes, Apple doesn't have to worry.
__________________
Does anybody even read signatures?
Johnny Vegas is offline   2 Reply With Quote
Old May 1, 2013, 01:50 PM   #15
Krazy Bill
Banned
 
Join Date: Dec 2011
Quote:
Originally Posted by MacRumorUser View Post
How long before someone posts about Apple being 'doomed' ? All bets taken
How long before another Apple apologist disregards the facts?

This is truly good news for us Apple consumers. It says, "Get off your arses and innovate".
Krazy Bill is offline   6 Reply With Quote
Old May 1, 2013, 01:51 PM   #16
Renzatic
macrumors 604
 
Renzatic's Avatar
 
Join Date: Aug 2011
Location: HEY!
Shipped units aren't the whole story, but it is still an indicator of popularity. A company can't just ship out 50,000,000 units and claim they've made the best selling product ever, because after awhile, it'd end up costing them far more than they're making, and stores would quit accepting them.

Shipped units doesn't give you the exact number of how many people are using your product, but if you're shipping more month after month, you're likely selling more.
Renzatic is offline   10 Reply With Quote
Old May 1, 2013, 01:51 PM   #17
skaertus
macrumors 68030
 
skaertus's Avatar
 
Join Date: Feb 2009
Location: Brazil
As the market expands, Apple's market share will fall. There are strong competitors such as Samsung, Microsoft, Amazon, Asus and so on. iOS, being a closed ecosystem, will not be able to compete in terms of market share, with Android and Windows tablets. It will still fare better than OS X, though, due to the head start.

However, the numbers show a terrific result for Apple. Apple's sales are better than expected, and the number of tablets sold nearly doubled within one year. For Apple to keep its market share, it would have to sell 2.5x more than it sold last year, and this is a pace that's just impossible to be kept. Apple's market share will probably sunk deeper in the next years, but the results may still be great.
__________________
15-inch Retina MacBook Pro 2.4 GHz (early 2013) | 13-inch MacBook 2.4 GHz (early 2008) | 32 GB new iPad wi-fi + cellular | 16 GB iPhone 5s | 16 GB iPhone 5
skaertus is offline   0 Reply With Quote
Old May 1, 2013, 01:53 PM   #18
WildCowboy
Administrator/Editor
 
WildCowboy's Avatar
 
Join Date: Jan 2005
Quote:
Originally Posted by Ryth View Post
Yep and I wish sites like MR and others would stop giving any air time to research companies that do this.

Shipped means absolutely nothing....absolutely worthless data point.

On top of that, their definition of tablet includes things that can't even do what an iPad can do. A Nook reader or Kindle reader is considered a tablet.
Yes, it's important to understand what they're estimating, but even Apple routinely cites IDC and Gartner, so they don't think the research firms are completely worthless.
__________________
Editor in Chief, MacRumors
WildCowboy is offline   5 Reply With Quote
Old May 1, 2013, 01:53 PM   #19
Simmias
macrumors member
 
Join Date: May 2010
Quote:
Originally Posted by Popeye206 View Post
I wish they would show actual sales... shipments mean nothing... everyone can ship as many as they like... are people buying is the question?
This. I trust the IDC reports about as far as I can throw a Galaxy Tab 2 10.1.

I see Samsung phones all over the place. I have not seen a single person use or talk about Samsung tablets.
Simmias is offline   0 Reply With Quote
Old May 1, 2013, 01:53 PM   #20
aerok
macrumors 65816
 
aerok's Avatar
 
Join Date: Oct 2011
So shipped numbers should not matter if it does not look for Apple? How typical...
__________________
Kangmlee Photography Blog
Macbook Pro 13 Mid-2009 - Macbook Pro Retina 15 Mid 2014) - iPhone 5S - iPad Air
aerok is offline   2 Reply With Quote
Old May 1, 2013, 01:56 PM   #21
Oletros
In Time-Out
 
Join Date: Jul 2009
Location: Premià de Mar
Quote:
Originally Posted by Renzatic View Post
Shipped units aren't the whole story, but it is still an indicator of popularity. A company can't just ship out 50,000,000 units and claim they've made the best selling product ever, because after awhile, it'd end up costing them far more than they're making, and stores would quit accepting them.

Shipped units doesn't give you the exact number of how many people are using your product, but if you're shipping more month after month, you're likely selling more.
Or you're building more and more warehouses to bury those gazillions of unsold tablets and smartphones
Oletros is offline   2 Reply With Quote
Old May 1, 2013, 01:56 PM   #22
Northgrove
macrumors 6502a
 
Join Date: Aug 2010
Hmm, I thought Apple would be dominating especially the tablet space. Tells a bit about how much I know...
__________________
iPhone 5 • rMBP 15" (2012)
Northgrove is offline   0 Reply With Quote
Old May 1, 2013, 01:56 PM   #23
MacRumorUser
macrumors Demi-God
 
MacRumorUser's Avatar
 
Join Date: Aug 2005
Location: Ireland
Quote:
Originally Posted by Krazy Bill View Post
How long before another Apple apologist disregards the facts?
Are you calling me an Apple apologist or talking in general ? because I'm certainly not an apple apologist ...

I have a lot of issues with Apple lately in regards to lack innovation and actual MACINTOSH software which seems to have been forgotten about in amongst the wave of iOS device launches the last few years.
__________________
A gentleman is one who never hurts anyone's feelings unintentionally.
MacRumor:User
Microsoft MVP : Macintosh
MacRumorUser is offline   0 Reply With Quote
Old May 1, 2013, 01:57 PM   #24
BC2009
macrumors 68000
 
BC2009's Avatar
 
Join Date: Jul 2009
Quote:
Originally Posted by Popeye206 View Post
I wish they would show actual sales... shipments mean nothing... everyone can ship as many as they like... are people buying is the question?
Even if Samsung and others actually reported shipments (which they don't). This seems like more IDC exaggeration of Samsung. They consistently give the highest estimates to Samsung of all the analysts. I've learned to tune out IDC's reports. I applaud MacRumors for calling out the fact that these are estimates and even still are only estimates of shipments.
BC2009 is offline   0 Reply With Quote
Old May 1, 2013, 01:57 PM   #25
Plutonius
macrumors 601
 
Plutonius's Avatar
 
Join Date: Feb 2003
Location: New Hampshire
Quote:
Originally Posted by thundersteele View Post
This is getting old. The first generation of Android tablets were overpriced and unfinished. Shipping sizes were a few 100k, not millions, and many of those were indeed sold with large discounts.

However today Android tablets are competitive in price and offer a decent software package (whether it is as good as iOS is debatable). There are NOT 8 million Samsung tablets sitting on the shelves, nor Kindle Fire's or Nexus 7 (the Asus number). Margins are certainly lower than for iPads, but Android tablets are in business now.

Welcome to reality!
I'm curious then. Why doesn't the Android equipment makers give out their "sold" numbers instead of "shipped" numbers (especially Samsung) ?
Plutonius is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple's Share of Tablet Market Sinks on Lack of Product Launches in Early 2013 MacRumors MacRumors.com News Discussion 228 Oct 31, 2013 12:59 AM
Apple's Share of Worldwide Tablet Shipments Slips to 43.6% in 4Q 2012 MacRumors MacRumors.com News Discussion 201 Aug 5, 2013 08:08 PM
IDC Predicts Android Tablet Shipments Will Overtake iPad Shipments in 2013 MacRumors MacRumors.com News Discussion 174 Mar 15, 2013 01:02 PM
iPad's Share of Tablet Shipments Falls to 50% in 3Q 2012 MacRumors MacRumors.com News Discussion 188 Nov 9, 2012 12:20 PM
Apple Hits New High with 13.6% Share of U.S. PC Shipments in 3Q 2012, Lenovo Captures Worldwide Title MacRumors MacRumors.com News Discussion 120 Oct 13, 2012 11:13 AM

Forum Jump

All times are GMT -5. The time now is 07:09 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC