Here in my country, we don't have an Apple Store, but we have some resellers that charge a lot. A lot. Almost double ($999 Air -> $1700)
So, i have a friend in US, he buys me stuff from amazon (no tax, cheap/free shipping), he sends me the package as a gift (so i don't have to pay VAT and other taxes. So a $1000 air costs me around 1100.
After 8-10 months, just before the new generation is out, i sell my machine here at the price i paid: 1100 for a 10 months old computer with warranty left is so much cheaper than a new one (1700).
So basically i upgrade every new generation, it costs me 0 dollars.
)