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Old Oct 16, 2012, 12:41 PM   #1
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Microsoft Releases Pricing on Surface Tablet, Ships October 26th




With an unfortunate sense of timing, Microsoft has released pricing and availability information for its new 'Surface' tablet that was originally announced back in June. The release occurred just hours before Apple sent out invitations to its iPad Mini launch event next week.

The Surface will begin shipping in the US, UK, Canada, Australia, France, Germany and Hong Kong on Friday, October 26th. The Windows RT-powered Surface starts at $499 for a 32GB model, $100 cheaper than an iPad with comparable storage. The Touch Cover, one of the more interesting innovations in Microsoft's tablet venture, isn't included for that price; it's only available as part of a $599 bundle with the same 32GB tablet.

There is also a 64GB model that includes the Touch Cover for $699. Separately, the Touch Cover is $119 and the Type Cover is $129.

The Surface is available for preorder from Microsoft's website.

Article Link: Microsoft Releases Pricing on Surface Tablet, Ships October 26th
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Old Oct 16, 2012, 12:42 PM   #2
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Wow, Apple sure stole the tablet thunder today.

I would have also expected the RT version of the Surface to be more competitively priced. $500 seems like a high cost of entry for an unproven product with a limited app ecosystem.
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Old Oct 16, 2012, 12:46 PM   #3
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So basically, if I switch to or being with a Microsoft Surface, I will be 100% guaranteed to dance my pants off.

Thats really the only takeaway I got from that commercial.
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Old Oct 16, 2012, 12:46 PM   #4
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M$ steps on itself once again. Pricing offers no one but the hardest corest M$ fans (are there any left?) a reason to buy. It can't compete with either Android or iOS at this price point. Enterprise already hates Windows 8 and loves iOS. Consumers have long felt trapped by Windows until iOS presented them a post PC option. Anti-Apple folks adopted Android. Who's left to buy Surface?
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Old Oct 16, 2012, 12:46 PM   #5
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Old Oct 16, 2012, 12:47 PM   #6
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You disappointed me Microsoft...

I was sad not to see some guy trying to lug a pool-table sized tablet around... damn It's the next big thing!
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Old Oct 16, 2012, 12:48 PM   #7
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Quote:
Originally Posted by vkramer View Post
So basically, if I switch to or being with a Microsoft Surface, I will be 100% guaranteed to dance my pants off.

Thats really the only takeaway I got from that commercial.
Only if you are posing as Steve Balmer for Halloween.
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Old Oct 16, 2012, 12:49 PM   #8
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The surface looks nice, especially with a nice price. Unfortunately, apple spoiled me with the ipad retina display. Now I can't look at a non-retina display, especially a tablet, the same way now. Every thing else sucks.
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Old Oct 16, 2012, 12:49 PM   #9
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I would be tempted by this offer, I'm sure it'll be a good device.
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Old Oct 16, 2012, 12:50 PM   #10
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Quote:
Originally Posted by Chupa Chupa View Post
M$ steps on itself once again. Pricing offers no one but the hardest corest M$ fans (are there any left?) a reason to buy. It can't compete with either Android or iOS at this price point. Enterprise already hates Windows 8 and loves iOS. Consumers have long felt trapped by Windows until iOS presented them a post PC option. Anti-Apple folks adopted Android. Who's left to buy Surface?
Mostly true except enterprise loves windows 7 not os anything
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Old Oct 16, 2012, 12:50 PM   #11
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Hold up one second........120 BUCKS FOR A FRICKEN TOUCH KEYBOARD THAT UTILIZES SO MANY APPLE PATENTS........WTF!?!?!??!?!

EDIT: Replaced "Violates" with "Utilizes" because maybe thats not the best way to put it.
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Old Oct 16, 2012, 12:51 PM   #12
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Hearing those clicks, all I can think of is the little kickstand snapping off after a month of use.
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Old Oct 16, 2012, 12:52 PM   #13
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I liked the video...
I really really feel that Microsoft is going in the right direction now.
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Old Oct 16, 2012, 12:52 PM   #14
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Unfortunate pricing. It will get better just like when Windows 9 replaces Windows 8.
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Old Oct 16, 2012, 12:54 PM   #15
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I think iPad 4 will come with 32gbs of storage at $499

Hoping for a 128gb then! haha.
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Old Oct 16, 2012, 12:54 PM   #16
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Quote:
Originally Posted by winston1236 View Post
Mostly true except enterprise loves windows 7 not os anything
Really... Enterprise (companies) don't love Operating Systems. None? None at all?

Wow...
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Old Oct 16, 2012, 12:55 PM   #17
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As someone in Windows-centric IT and who makes a lot of house calls for clients, I was excited about the Surface for the ability to have a light, small device running (almost) a full version Windows and Office. At this price point, I'll just wait until Office for iOS hits in the Spring and continue using my iPad for business AND personal use.
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Old Oct 16, 2012, 12:56 PM   #18
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Too expensive. I know Microsoft wants to get into the higher end market but if people have to spend that much they'll probably think "I might as well buy an iPad" or something similar. They'd have much better luck with Intel-based tablets and marketing them as a more portable Windows computer.
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Old Oct 16, 2012, 12:56 PM   #19
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Quote:
Originally Posted by Aidan5806 View Post
Hold up one second........120 BUCKS FOR A FRICKEN TOUCH KEYBOARD THAT VIOLATES SO MANY PATENTS........WTF!?!?!??!?!
It doesn't violate Apple's patents. There is a cross-licensning deal for this technology between Apple and Microsoft. So, MS paid the piper. Which is maybe why it's so expensive? Just speculation on my part.

I do wonder if Microsoft will push the pricing model for storage down. Surface 32GB = iPad 16GB. We'll see.
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Old Oct 16, 2012, 01:04 PM   #20
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Originally Posted by Chupa Chupa View Post
Pricing offers no one but the hardest corest M$ fans (are there any left?) a reason to buy.
My guess is that some enterprise managers and developers with a bunch of C# business and Office related applications to port to a touch UI will feel more confident buying these at roughly price parity. Their actual users might still prefer iPads, but, except for BYOD situations, it's not their money.
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Old Oct 16, 2012, 01:05 PM   #21
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Quote:
Originally Posted by Chupa Chupa View Post
M$ steps on itself once again. Pricing offers no one but the hardest corest M$ fans (are there any left?) a reason to buy. It can't compete with either Android or iOS at this price point. Enterprise already hates Windows 8 and loves iOS. Consumers have long felt trapped by Windows until iOS presented them a post PC option. Anti-Apple folks adopted Android. Who's left to buy Surface?
Wrong, MS is rolling out support for Surface in SCCM. Can't manage iOS devices with SCCM.

Our company is already planning to buy some to pilot test. I have to co-workers, one a former iOS guy migrated to Android and another a former BB buy recently migrated to Android, chomping at the bit to buy a Surface.

Of course, we just made a VERY public purchase of a lot of iPads already.

Just saying, don't count MS out and I think a lot of your presumptions are incorrect.
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Old Oct 16, 2012, 01:05 PM   #22
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I'm sure Microsoft follows the Apple rumor mill well enough to know that the iPad mini release is very close, so the timing of this announcement was not unfortunate, nor was it a blunder. It was a deliberate effort to avoid being buried, as they might well have been had they'd waited until next week. At this point, Apple hasn't actually announced anything more than a media event, whereas Microsoft actually (and finally) pegged the price and shipping date for the Surface.
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Old Oct 16, 2012, 01:06 PM   #23
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Old Oct 16, 2012, 01:07 PM   #24
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Old Oct 16, 2012, 01:09 PM   #25
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MS is always a day (or four years) late and a dollar short when entering markets pioneered by others. The right thing to do was to start on the basic side and pick up those who have basic needs and back up at the price of an iPad and then grow it higher into the market. They's an unknown after all entering a crowded market and trying to go high end. That company has a lot of solid brain power. I just wish they would use it sometime.
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