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Old Nov 28, 2012, 09:59 AM   #1
ajvizzgamer101
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Location: United States
iPad lineup?

Currently product lineup:

iPad mini
16GB: $329
32GB: $429
64GB: $529

+Cellular
16GB: $459
32GB: $559
64GB: $659

iPad 2
16GB: $499

+Cellular
16GB: $529

iPad
16GB: $499
32GB: $599
64GB: $699

+Cellular
16GB: $629
32GB: $729
64GB: $829

I believe Apple should have taken the less is more approach. Keep the iPad (4th gen pricing) But they should have killed iPad 2 and made the iPad mini the budget iPad.

iPad mini
16GB: $299

+Cellular
16GB: $359

iPad
16GB: $499
32GB: $599
64GB: $699

+Cellular
16GB: $629
32GB: $729
64GB: $829
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Old Nov 28, 2012, 10:08 AM   #2
mattopotamus
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the ipad 2 is $399 not $499
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Old Nov 28, 2012, 10:27 AM   #3
BenTrovato
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In technology, smaller is usually pricier. The iPad 2 is the budget tablet (but still not cheap) designed to get people into the ecosystem. I think they are expanding their product line a bit too much, a la RIM. You gotta keep it tight and exclusive. Weird how they got it right and now they're not.
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Old Nov 28, 2012, 10:31 AM   #4
darngooddesign
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Apple will probably settle into having two versions of the Mini and iPad for sale.
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Old Nov 28, 2012, 10:35 AM   #5
reputationZed
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So basically your idea is to knock $30 off the price of the 16GB mini and kill off the 32GB and 64 GB mini.


I don't see how this benefits Apple or anyone who wants more than 16GB in a mini.
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Old Nov 28, 2012, 10:42 AM   #6
darngooddesign
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Quote:
Originally Posted by reputationZed View Post
...I don't see how this benefits Apple or anyone who wants more than 16GB in a mini.
Exactly. I would never buy a 16GB iPad anything.
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Old Nov 28, 2012, 01:10 PM   #7
reputationZed
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I'm not seeing how eliminating the 32/64GB mini's makes it easier for Apple to sell the 16 at a lower price, if anything I would think just the opposite would be true. The 32/64 probably don't sell in the volume that the 16 does but they do earn a higher margin. I don't think you can make the assumption that all of us who purchased the 32/64 would still have purchased the 16 if that was all that was available. So now you've not only eliminated your higher margin models but your overall sales volume is lower. I guess you could make the argument that loss in sales volume would be made up by all those who passed on the mini because they thought it was priced $30 to high, but I have a hard time believing a $30 price drop would have resulted in that much of a sales increase
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Old Nov 30, 2012, 10:41 AM   #8
ajvizzgamer101
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Quote:
Originally Posted by darngooddesign View Post
Exactly. I would never buy a 16GB iPad anything.
It would be marketed as the budget tablet for people who want something cheap, people who want the 32GB or 64GB would get the iPad with Retina.

----------

Quote:
Originally Posted by BenTrovato View Post
In technology, smaller is usually pricier. The iPad 2 is the budget tablet (but still not cheap) designed to get people into the ecosystem. I think they are expanding their product line a bit too much, a la RIM. You gotta keep it tight and exclusive. Weird how they got it right and now they're not.
Much to confusing, I had to explain to my parents and my marketing class that iPad 2 is older then iPad with Retina Display.

It would be better if Apple had only iPad mini and iPad. iPad mini has similar specs as iPad 2 so it would make sense that it was the budget iPad for Women and children.
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