Apple Begins Running iPad Mini 'Piano' TV Ad

[slimbek]

Great ad!

It's a great way to let folk know that there is now a smaller version of the iPad. That's the whole purpose of this 30sec.
"Look, here's a nice looking tablet...
now here's a identical but smaller version...
It's called iPad Mini."

Pretty straight forward if you ask me.

The music is a simple flourish. It has nothing to do with Apps. They could have just stared at a blank iPad and achieved the same result.

[jamojamo]

Originally Posted by Morod

When MacRumors first loaded for me, instead of the iPad commercial I got this:

500 Internal Server Error

Sorry, something went wrong.

A team of highly trained monkeys has been dispatched to deal with this situation.

If you see them, show them this information:
IqJU26aGwRZu1PPCOL1ioZYibMyfm2yRk0dF1st8AcSh3sBkW6MTn6n-iYoH
RTYml7XIBU-x8OQ7_w0it-Fd1ac5emT7w4CyvCwHJNNSW_sXsjbSQO1sM9ZS
F7RRuSO_4tF2q1Rp4PNAk2jNgNlBOI2-xF1x9oyIuVHYT3tNeuTRzCOHGzzr
qzTf8Nhl8GFxE-SpHrfjt9L5HjdslWbZxs3RwM_h4m-73scRvt3vkSyDYzs0
yB8g9US89B88g88_Z1B-C9CRtcJGVUsd7Sv37aEM8MiHQSp3AsfN86PG0pEC
F2EFz-WM_pbTkS53VokB7bCkYgefGpspnc1iPxu0ttVUlPrVqRrJCSw0WGIw
_kNDhP1KmWCUOV2NEfLtzom9OMiWVBnPNRTmrwibZ3IqF3JTVmm8GFHOnX7u
n8HgaMR_kjalYhhYqc_eoopivHjUK21AAuUMIbo0ZxfzcH4B9l6hMsEajlVD
-J4yiafXQF5jLv0YW8PbOAvixmwpXPIStNJUUNpJZzwRhPmdQLLb99Ycx9q8
I9MU8Ay_7XMTWy5BWg3n4c1wRp3W_Cxq00kBx2PFpKcea5B3BiA-IGOepnzk
9ILiQnmAsfvR-S2rX1HHkglh9iV80zPlWmXuLS-R-rVWkG0_KS1lhD4kSw7a
hmsb-mzlBto3Mo-t03XxxQc24auDroXttAwcFUOKqMV2KDiCKbnbjlNBrSsd
LqmnuW-KELNTDM4u-DgpEVJ-DZz0IENeq11MSz7p1vDPejZqNxSq9PIpQFTC
F8PMsb0wjpZhtBtQdBiU6ajR7GposKZhsvrIdcretAdadnpiXu6Ky4chiA_A
6AXgolWw7WslywDAqCXl53b0LJTI6LxkFlLYYeL52BnC4kiJ5SP8GlS1BGJR
bF945lKyFUvmQQu8xlvRJfSprs7OdzG3NI3rD446cm5S80oomT1yoDO4vPo-
vq39KZNCphK0EYEHhqsn9aip8EFIKSBnyFl_8x-zDxMrRepD-vCb-ABfZzXz
f82cUiiyhhwS6Crx9nUJ2uPWo5JiEx1gh964BFlokQvP2uqTNnp894qCa6n1
ZZC5U9yP-EzaN3f1YhAm3zzwQoEUeiwUgGnJH-HywWCh-ErwANRpTbKsIPfC
i3fZ5YFawdCMFYKXgfZJwSh7e139B5IMfXSkDjwhwb04x3uIxO3XG0-83dCJ
f0sdYJCp6WTXRyxlbHxuyFs8fna5erzOmvq6C_jqx4-ZWDVCKd0iov2pG7Sm
DZZwXo0WqqHQfdOf454NF1EzLRBfhFsD6uhlQKaVfbFwuzZ-TWmoRzCTTmOz
Xe3V15MAH-80TgD072BuyrwZsaWWmQB_RWbUPKV96r7hXa4JpQHrvI0-4_14
zIBp_oHxmh7L2sAJPEzz2I3Dq9qtAOIa96YZF8gRKwgqeBSNmOtkQtR2zYmG
mUxJ-39jEJUWsbkXDZKSOMS0jVdPTPkw5HeWGnF66osrY9fkFVauUvHIpkoo
OurVkqaJYs_atCjOKtnJ6OQauzG8OKPFVAIzpLtJAKhd_p36-na-4xvtxws0
_mCoXTFJFCebWPfxacmKnqDicqU84ryZ8nbUJEwaKk5bfUcY4gieBQCwpdrF
UfD4FpXAEDFBBv0z57-PgqPJ_oklo4Oorh-urB-J84TE-3FZSNqEEqdx8KcZ
ePWGTvVPVVTtn_sacb8eb5l9hke89FegIjbQ7ckpUo764hhYkFotgc4VSron
LBOzms5il50Sf9xudK-UNxTnRCJ31ZUBhRZHrzbTVJHpGkeBwr_MM5_B_-Aj
6xoSDSkJKZRncxb4A2TM-wM_6lAb3RJIr3Jpg87JUOPrp4T9lN3bfmEjEt_g
O7kEj8zY1zbExhaW6nHeNSXsDMUPee9ZkMPHdfhqTSmvikw912mwAwSd5QZ3
IqGFOAr5_wfvauNxGBid6w8sk1izOQNIexnfCHT4q4DLHDdkzpZd4RQOT0RN
1_PgxRMK1YWnQp_4AVDCXHah1bWqsyWIZk1HzHecVxBsOXw=

I am sure that someone will be along to say the wall of text was better than the Ad soon.

Our favorite forum seagulls cant resist. (The ones who look around for any news item to swoop in and annoy the rest of us, pick up a scrap and then proceed to make a lot of noise, poop all over the area and then fly away like they accomplished anything)

[kemal]

1) It evokes your memory of learning that song when you were young. Sentimentality in abundance.

2) It makes you think of your children should they be human rather than a stack of old Apple hardware.

3) The iPad Mini has the "Heart and Soul" of its bigger sister.

pwnage.

[Mr.damien]

Originally Posted by Blackberryroid

If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.

If you were someone who didn't know what an iPad does and retarded, so yes, this videos makes you think that the iPad is a $329 digital piano ...

[Gluben]

Eh, these guys did it better:

http://www.youtube.com/watch?v=gPFBOcWwruI

[brewcitywi]

That song is a bit overused, however, that is a great ad.

Even during the keynote it got huge applause...both cause its great, and because some recent ads have gotten criticism, and this one seems to nestle in there with the better ones.

[Pock]

Best Apple ad for quite a while, in my opinion. I hate it when computer ads feel the need to swamp the viewer with specs they don't understand, but this is the opposite - it's about user experience.

[BvizioN]

Originally Posted by iSteve-O

There is no native YouTube app for iOS 6, which the iPad Mini runs.

That's because YouTube is Google's app and not Apple's. But there is an YouTube app in the Appstore that is far better in my opinion as the one that was integrated in the previous iOS's.

----------

Originally Posted by Mr. Gates

Nexus 7 is still better

Better for who? You? Yeah... sure

[MH01]

Originally Posted by kemal

1) It evokes your memory of learning that song when you were young. Sentimentality in abundance.

2) It makes you think of your children should they be human rather than a stack of old Apple hardware.

3) The iPad Mini has the "Heart and Soul" of its bigger sister.

pwnage.

Your smoking some good stuff

[AFDoc]

I like this commercial much more than the hyper excited dancing pastel ipod commercials. I find those a bit annoying actually. I do however find the ones with the skinny jeans hipsters dancing around even more annoying.

[Lifequest]

Originally Posted by Love

Aside from the fact that Heart and Soul makes me want to jump out the window of my 15th storey flat, I loved this ad. Adorable.

So you would have liked it more if it was just two iPads side by side with camera panning & zooming- in silence? Because there wasn't very much in the ad to begin with

[echo44]

I personally thought the ad was brilliant.
It shows off how beautiful the white iPad is
and at the same time has a little humor.
"like I am the big cool iPad that can do anything- oh yeah
I am the cute little new iPad mini and I may be small but just as cool"
compare this to the annoying ads "droid does"
The droid ads make the device seem robotic and cold. The new Apple ad
is warm and fuzzy

[Scooz]

I wonder who plays the additional bass notes in the second part. Must be a hint to the hidden 12" iPad Pro.

[token787]

MOST people know about an iPad NOT EVERYONE!

[FieldingMellish]

It was less costly to produce than hiring DeVito and Schwarzenegger to reprise their roles in Twins.

[zhandri]

Originally Posted by pennysmythe

So it wishes it was big?

that's what she said

[mikerajchel]

This great ad immediately gave me a flashback to the Apple IIgs Ad from the 80s! Anyone familiar with that one?

[ChrisTX]

I actually really liked this ad, and love Garage Band on the iPad. One of my favorite "fun" apps in iOS for sure.

[shiseiryu1]

You guys may like the ad but personally I prefer commercials that have no actual footage of the product in use and instead feature fighting robots. /sarcasm

[johannar]

Just loved the concept

[j_maddison]

Originally Posted by Blackberryroid

Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.

Advertising isn't primarily about showing you what a product does. The goals of advertising, I'm sure there are more than this, are:

To raise awareness of the brand and/ or product
Provoke an emotional response
And in a limited fashion give some idea of what the product is.

Example: you'll never see an alcoholic product showing someone stumbling over drunk. Instead you'll be shown images of fun, hot women, or what ever other type if emotion the advertising company think will provoke you into acting and buying the product.

I personally didn't like the advert, but then again I have no interest in playing musical instruments. Bottom line it didn't provoke any type of emotional response from me. But it's blatantly obvious to see that the advertisement was a success by how many people on here love this advert and responded in an emotional way

Very rarely is an advertisement about showing you what a product does.

[Will do good]

Originally Posted by Blackberryroid

If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.

Yes, most people don't know what a iPad is, not even in China. This is a new product launch, only you are so clever to know what it is.

[mex4eric]

Fantastic ad! Simple, compelling and "cute". Introduces the iPad mini as the same thing but smaller. No voice-over says it all.

[Will do good]

Originally Posted by MikeyMike01

Tell that to Coke.

Can't talk to fools.

[j_maddison]

Originally Posted by iSteve-O

There is no native YouTube app for iOS 6, which the iPad Mini runs.

It's only a matter of weeks before one is released.

Although I found I used the native app on a phone, but never bothered with it on my iPad. I just used the browser like I would in a desktop. Each to their own though. I'm sure there are some people who would use a YouTube app on the desktop if they had one