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Old Nov 3, 2012, 05:31 AM   #51
slimbek
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Great ad!

It's a great way to let folk know that there is now a smaller version of the iPad. That's the whole purpose of this 30sec.
"Look, here's a nice looking tablet...
now here's a identical but smaller version...
It's called iPad Mini."

Pretty straight forward if you ask me.

The music is a simple flourish. It has nothing to do with Apps. They could have just stared at a blank iPad and achieved the same result.
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Old Nov 3, 2012, 05:55 AM   #52
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Quote:
Originally Posted by Morod View Post
When MacRumors first loaded for me, instead of the iPad commercial I got this:

500 Internal Server Error

Sorry, something went wrong.

A team of highly trained monkeys has been dispatched to deal with this situation.

If you see them, show them this information:
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I am sure that someone will be along to say the wall of text was better than the Ad soon.

Our favorite forum seagulls cant resist. (The ones who look around for any news item to swoop in and annoy the rest of us, pick up a scrap and then proceed to make a lot of noise, poop all over the area and then fly away like they accomplished anything)
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Old Nov 3, 2012, 06:04 AM   #53
kemal
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Trifecta

1) It evokes your memory of learning that song when you were young. Sentimentality in abundance.

2) It makes you think of your children should they be human rather than a stack of old Apple hardware.

3) The iPad Mini has the "Heart and Soul" of its bigger sister.

pwnage.
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Old Nov 3, 2012, 06:14 AM   #54
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Quote:
Originally Posted by Blackberryroid View Post
If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
If you were someone who didn't know what an iPad does and retarded, so yes, this videos makes you think that the iPad is a $329 digital piano ...
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Old Nov 3, 2012, 06:20 AM   #55
Gluben
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Eh, these guys did it better:

http://www.youtube.com/watch?v=gPFBOcWwruI
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Old Nov 3, 2012, 06:23 AM   #56
brewcitywi
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Come on!

That song is a bit overused, however, that is a great ad.

Even during the keynote it got huge applause...both cause its great, and because some recent ads have gotten criticism, and this one seems to nestle in there with the better ones.
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Old Nov 3, 2012, 06:27 AM   #57
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Best Apple ad for quite a while, in my opinion. I hate it when computer ads feel the need to swamp the viewer with specs they don't understand, but this is the opposite - it's about user experience.
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Old Nov 3, 2012, 06:31 AM   #58
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Quote:
Originally Posted by iSteve-O View Post
There is no native YouTube app for iOS 6, which the iPad Mini runs.
That's because YouTube is Google's app and not Apple's. But there is an YouTube app in the Appstore that is far better in my opinion as the one that was integrated in the previous iOS's.

----------

Quote:
Originally Posted by Mr. Gates View Post
Nexus 7 is still better
Better for who? You? Yeah... sure
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Old Nov 3, 2012, 06:47 AM   #59
MH01
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Quote:
Originally Posted by kemal View Post
1) It evokes your memory of learning that song when you were young. Sentimentality in abundance.

2) It makes you think of your children should they be human rather than a stack of old Apple hardware.

3) The iPad Mini has the "Heart and Soul" of its bigger sister.

pwnage.
Your smoking some good stuff
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Old Nov 3, 2012, 07:04 AM   #60
AFDoc
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I like this commercial much more than the hyper excited dancing pastel ipod commercials. I find those a bit annoying actually. I do however find the ones with the skinny jeans hipsters dancing around even more annoying.
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Old Nov 3, 2012, 07:14 AM   #61
Lifequest
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Quote:
Originally Posted by Love View Post
Aside from the fact that Heart and Soul makes me want to jump out the window of my 15th storey flat, I loved this ad. Adorable.
So you would have liked it more if it was just two iPads side by side with camera panning & zooming- in silence? Because there wasn't very much in the ad to begin with
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Old Nov 3, 2012, 07:20 AM   #62
echo44
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I personally thought the ad was brilliant.
It shows off how beautiful the white iPad is
and at the same time has a little humor.
"like I am the big cool iPad that can do anything- oh yeah
I am the cute little new iPad mini and I may be small but just as cool"
compare this to the annoying ads "droid does"
The droid ads make the device seem robotic and cold. The new Apple ad
is warm and fuzzy
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Old Nov 3, 2012, 07:25 AM   #63
Scooz
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I wonder who plays the additional bass notes in the second part. Must be a hint to the hidden 12" iPad Pro.
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Old Nov 3, 2012, 07:28 AM   #64
token787
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MOST people know about an iPad NOT EVERYONE!
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Old Nov 3, 2012, 07:28 AM   #65
FieldingMellish
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It was less costly to produce than hiring DeVito and Schwarzenegger to reprise their roles in Twins.
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Old Nov 3, 2012, 08:06 AM   #66
zhandri
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Originally Posted by pennysmythe View Post
So it wishes it was big?
that's what she said
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Old Nov 3, 2012, 08:23 AM   #67
mikerajchel
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Remember the Apple IIgs Ad?

This great ad immediately gave me a flashback to the Apple IIgs Ad from the 80s! Anyone familiar with that one?
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Old Nov 3, 2012, 08:34 AM   #68
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I actually really liked this ad, and love Garage Band on the iPad. One of my favorite "fun" apps in iOS for sure.
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Old Nov 3, 2012, 08:56 AM   #69
shiseiryu1
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Robots

You guys may like the ad but personally I prefer commercials that have no actual footage of the product in use and instead feature fighting robots. /sarcasm
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Old Nov 3, 2012, 09:26 AM   #70
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It's good

Just loved the concept
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Old Nov 3, 2012, 09:38 AM   #71
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Quote:
Originally Posted by Blackberryroid View Post
Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
Advertising isn't primarily about showing you what a product does. The goals of advertising, I'm sure there are more than this, are:

To raise awareness of the brand and/ or product
Provoke an emotional response
And in a limited fashion give some idea of what the product is.

Example: you'll never see an alcoholic product showing someone stumbling over drunk. Instead you'll be shown images of fun, hot women, or what ever other type if emotion the advertising company think will provoke you into acting and buying the product.

I personally didn't like the advert, but then again I have no interest in playing musical instruments. Bottom line it didn't provoke any type of emotional response from me. But it's blatantly obvious to see that the advertisement was a success by how many people on here love this advert and responded in an emotional way

Very rarely is an advertisement about showing you what a product does.
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Old Nov 3, 2012, 09:40 AM   #72
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Originally Posted by Blackberryroid View Post
If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
Yes, most people don't know what a iPad is, not even in China. This is a new product launch, only you are so clever to know what it is.
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Old Nov 3, 2012, 09:40 AM   #73
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Fantastic ad! Simple, compelling and "cute". Introduces the iPad mini as the same thing but smaller. No voice-over says it all.
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Old Nov 3, 2012, 09:41 AM   #74
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Tell that to Coke.
Can't talk to fools.
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Old Nov 3, 2012, 09:59 AM   #75
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Quote:
Originally Posted by iSteve-O View Post
There is no native YouTube app for iOS 6, which the iPad Mini runs.
It's only a matter of weeks before one is released.

Although I found I used the native app on a phone, but never bothered with it on my iPad. I just used the browser like I would in a desktop. Each to their own though. I'm sure there are some people who would use a YouTube app on the desktop if they had one
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