Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Feb 2, 2012, 08:46 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Avid Takes on Apple's iMovie with Avid Studio for iPad




While companies such as Avid and Adobe have attempted to capitalize on Apple's Final Cut Pro X missteps by wooing users in need of professional video editing and production software, AllThingsD notes that Avid is pushing forward on the mobile "prosumer" front with its just-launched Avid Studio [App Store] app for iPad.




The iPad obviously imposes some limitations on what can be done with the software compared with the full Avid Studio for Windows, but Avid suggests that it is full-featured enough to be used for editing on the go and is ideally suited as a companion to the desktop app.
Quote:
The idea is that the iPad app and the desktop software are complementary, [Avid vice president Tanguy] Leborgne said, so that users who want to create and edit projects on the go can do so, but ultimately preserve them by taking them to the PC.

The Avid iPad app does have some nice features, including an interface that includes a storyboard area and an editing timeline. And while some video editors rely heavily on customized keyboards or a mouse, others might appreciate the ability to pinch and squeeze videos and images to scale them on the touchscreen of the iPad, or the ability to move text and titles around with their fingers.



Avid Studio for iPad is launching with an introductory price tag of $4.99, which will increase to $7.99 after the first month.

Article Link: Avid Takes on Apple's iMovie with Avid Studio for iPad
MacRumors is offline   0 Reply With Quote
Old Feb 2, 2012, 08:52 AM   #2
arctic
macrumors 6502a
 
arctic's Avatar
 
Join Date: Jun 2008
Hope Avid also releases a Mac version if this is indeed good and "ideally suited as a companion to the desktop app.".
arctic is offline   6 Reply With Quote
Old Feb 2, 2012, 08:53 AM   #3
haruhiko
macrumors 68030
 
haruhiko's Avatar
 
Join Date: Sep 2009
How does it compare to the iMovie app?
__________________
Mac: rMBP'12, iMac'08/24", Mini'09, MBP'10/15", MBA'11/13". iPhone: 5s/64S 5/64B, 4S/64W, 4/32B, 3GS/16. iPT: 3G,1G. iPad: Air,Mini2,4,3/LTE/64 2/3G/32, 1/WiFi/16. ATV'12,'11, AEBS'09, TC'13/2TB
haruhiko is offline   5 Reply With Quote
Old Feb 2, 2012, 08:54 AM   #4
mrboult
macrumors 6502
 
Join Date: Jul 2008
Location: London, England
Ah. Good news for us iPad 1 owners who were left out of the iMovie party, I'll be interested in trying this. Never found Reel Director particularly good.
mrboult is offline   0 Reply With Quote
Old Feb 2, 2012, 09:00 AM   #5
psxp
macrumors regular
 
Join Date: Jan 2008
Quote:
Originally Posted by mrboult View Post
Ah. Good news for us iPad 1 owners who were left out of the iMovie party, I'll be interested in trying this. Never found Reel Director particularly good.
for sure!

lets see how well it integrates with a mac and how good it is.. reviews?
psxp is offline   0 Reply With Quote
Old Feb 2, 2012, 09:02 AM   #6
thekeyring
macrumors 6502a
 
Join Date: Jan 2012
Location: London
Sounds good. I'm constantly surprised Apple worked so hard on iMovie and GarageBand for iPad, only to release them on iPhone as well. It's nice that there's a tablet-only video editor.
thekeyring is offline   -13 Reply With Quote
Old Feb 2, 2012, 09:03 AM   #7
darthraige
macrumors 68000
 
darthraige's Avatar
 
Join Date: Aug 2007
Location: Coruscant, but Boston will do.
Please. "Prosumer?" They are consumers who don't know how to edit / tell a story. Just take the "pro" out of there and leave the editing to real professionals. Evvvvvvveryone's an editor these days apparently.
__________________
MacPro 8-core Penryn / 18GB Ram / 12TB
32GB iPhone 5 Verizon - iOS 7.0.6 JB
11" MacBook Air 1.6GHz Intel Core i5

16GB iPad Mini Retina
darthraige is offline   -18 Reply With Quote
Old Feb 2, 2012, 09:05 AM   #8
MordechaiCarver
macrumors member
 
Join Date: Nov 2011
Location: Lakewood, CO
Wait, an Avid version of iMovie?

They must not care about us professional editors anymore...
MordechaiCarver is offline   2 Reply With Quote
Old Feb 2, 2012, 09:11 AM   #9
H3LL5P4WN
macrumors regular
 
Join Date: Jun 2010
Location: Pittsburgh PA
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

I need to know if this app allows one to pull the audio track out of a video and allow you to adjust when it starts with the video.

I have a video I shot on my i4 where the audio is out of sync and I need to fix it before I can do anything with it.
__________________
HTC One M8, Gunmetal, AT&T \ Chromecast \ iPad Mini 16gb, Black \ TV 2 \ iPad 16gb \ iPad Mini 16gb \ Asus GS70J
H3LL5P4WN is offline   1 Reply With Quote
Old Feb 2, 2012, 09:12 AM   #10
nilk
macrumors 6502
 
Join Date: Oct 2007
Location: Florida, U.S.
Cool. Now I hope they create an iPhone/iPod touch version to truly compete with iMovie.
__________________
Mac Pro 2,1 w/ Xeon E5345's & ATI 5770 / Early '09 17" MBP / Early '08 15" MBP / 2012 15" rMBP / iPhone 4S 64GB
nilk is offline   3 Reply With Quote
Old Feb 2, 2012, 09:13 AM   #11
LondonCentral
macrumors 6502
 
Join Date: Apr 2010
Great, always liked avid. Can't wait to try it out on the iPad 3.
LondonCentral is offline   1 Reply With Quote
Old Feb 2, 2012, 09:19 AM   #12
spazzcat
macrumors 68000
 
spazzcat's Avatar
 
Join Date: Jun 2007
Does it have a way to pull video from my iPhone? I want to be able to shot some video on my iPhone and edit it on my iPad...
spazzcat is offline   0 Reply With Quote
Old Feb 2, 2012, 09:21 AM   #13
SwissMac2
macrumors member
 
Join Date: Jan 2010
Location: Switzerland
At last, someone thinks to connect what editing you do on the iPad with what you do on your desktop. Apple doesn't have any software you can do that with.

iMovie for iPad edited movies cannot be read by iMovie on the Mac; I spent a few hours doing some editing on my iPad only to have to bin it all and transfer the video taken on the iPad to the Mac as if the iPad were a camera and then start all over again.

It seems Apple is so scared the iPad will undercut sales of Macs and Mac software that even THEY don't get how users think or use them!
SwissMac2 is offline   0 Reply With Quote
Old Feb 2, 2012, 09:23 AM   #14
Mad-B-One
macrumors 6502a
 
Mad-B-One's Avatar
 
Join Date: Jun 2011
Location: Southern Plains
Quote:
Originally Posted by darthraige View Post
Please. "Prosumer?" They are consumers who don't know how to edit / tell a story. Just take the "pro" out of there and leave the editing to real professionals. Evvvvvvveryone's an editor these days apparently.
Quote:
Originally Posted by MordechaiCarver View Post
Wait, an Avid version of iMovie?

They must not care about us professional editors anymore...
I wondered if there would be a "boohoo" cry from the "we are above you" editors in here - and indeed, it didn't take long. You must be so high up there that you even cry if someone releases a product for other people to use. I don't do any editing and I frankly don't care much about it beyond putting my home videos on DVD for the relatives so they see my son grow up (since my family lives overseas). I feel sorry for you guys who see their inflated ego threatened if someone resleases some app which makes it easier for us tech-savvy users who are willing and able to work their way into some software for hobby editing.
What I take from your post: You must not do a very good job if an app like this makes you feel that if they bring this app, they don't care for you oh so holy professionals. Does that mean you feel that what you do is actually easy to do with this program and they take away your ability to cash in?

I know this was sarcastic and sartiric, but my point is: There are quite some video editor trolls out there thinking no one else is as "pro" as they are. Once they know a program and can make cool stuff, every change or advance is seen as a threat to their ego.
__________________
Join the Macrumors.com - Team Folding and donate your CPU & GPU processing power to a good cause!
Visit my YouTube channel: ThoringersTanks

Last edited by Mad-B-One; Feb 2, 2012 at 09:29 AM.
Mad-B-One is offline   4 Reply With Quote
Old Feb 2, 2012, 09:23 AM   #15
spazzcat
macrumors 68000
 
spazzcat's Avatar
 
Join Date: Jun 2007
Quote:
Originally Posted by SwissMac2 View Post
At last, someone thinks to connect what editing you do on the iPad with what you do on your desktop. Apple doesn't have any software you can do that with.

iMovie for iPad edited movies cannot be read by iMovie on the Mac; I spent a few hours doing some editing on my iPad only to have to bin it all and transfer the video taken on the iPad to the Mac as if the iPad were a camera and then start all over again.

It seems Apple is so scared the iPad will undercut sales of Macs and Mac software that even THEY don't get how users think or use them!
I think it has more to do with they need to rethink how and where video is stored. I'm thinking the next version of iMove will tie things together much better???
spazzcat is offline   1 Reply With Quote
Old Feb 2, 2012, 09:23 AM   #16
Data
macrumors 6502
 
Join Date: Dec 2006
Stand alone ?

Can you use this app as stand-alone or is it only working together with the studio version?
__________________
Once you go Mac , you never go back....I always said, but now steve has gone, time will tell ;-).
Data is offline   0 Reply With Quote
Old Feb 2, 2012, 09:25 AM   #17
wickerman1893
macrumors 6502
 
Join Date: Dec 2008
Looks like a dimmed down version of Final Cut to me.
__________________
Check Out Ic3d Out Apps' New Stuff! Here is our website!
wickerman1893 is offline   -1 Reply With Quote
Old Feb 2, 2012, 09:26 AM   #18
Gemütlichkeit
macrumors 65816
 
Gemütlichkeit's Avatar
 
Join Date: Nov 2010
Quote:
Originally Posted by MordechaiCarver View Post
Wait, an Avid version of iMovie?

They must not care about us professional editors anymore...
link us some examples of your professional edits
__________________
"It does me no injury for my neighbor to say there are twenty gods, or no God." -Thomas Jefferson
Gemütlichkeit is offline   -1 Reply With Quote
Old Feb 2, 2012, 09:31 AM   #19
akdj
macrumors 65816
 
akdj's Avatar
 
Join Date: Mar 2008
Location: Alaska
Quote:
Originally Posted by thekeyring View Post
Sounds good. I'm constantly surprised Apple worked so hard on iMovie and GarageBand for iPad, only to release them on iPhone as well. It's nice that there's a tablet-only video editor.
Huh? Only to release it on iPhone? I don't get it...what you're insinuating that is. iPhone has obviously gotten much more powerful...and if you're a musician...or composer...or at all interested in music...you'd get it! It's a Unbelievable tool...and now that it's on the iPhone...even more portable for laying down some tracks on the go.


Quote:
Originally Posted by darthraige View Post
Please. "Prosumer?" They are consumers who don't know how to edit / tell a story. Just take the "pro" out of there and leave the editing to real professionals. Evvvvvvveryone's an editor these days apparently.
LOL...if indeed you cut (edit), your days are indeed limited (I do too). These days...the intricacies aren't there...the software is phenomenal (Doesn't matter WHAT software you choose)...and IF you have a story, it now CAN be told. That's up to neither you nor I to judge WHO can tell that story. Nothing to do with pros/prosumers/consumers. Irrelevant these days...Indeed, editors that actually direct, produce, write, shoot, cut and distribute their story have a motivation to 'Get it Right'

I am excited to see AVID jump in to the tablet fray. These are very powerful computers we're carrying in our pockets these days...and the ability to edit and play with footage on the fly without the laptop...Awesome! Garage Band and iMovie for the iPad are nothing short of Phenomenal!!! True testaments are REAL software to actually produce...as well, the third party, cottage industry is flourishing in music and audio production...Synths, drum pads, multi track and MIDI compatibility....there are so many incredible ways to "Produce" Content these days...the iPad, in less than two years has become the one device in my 40 years of life that I never knew I needed!

**Disclaimer** I am not a spread sheet jockey, nor a novelist or math/engineering dude...I run an audio and video production business...have been in the business for 22 years now...and I will testify, "One CAN Create with the iPad!!!"**

Nice Job AVID! And Thank-You

Jer
akdj is offline   4 Reply With Quote
Old Feb 2, 2012, 09:34 AM   #20
Lone Deranger
macrumors 65816
 
Lone Deranger's Avatar
 
Join Date: Apr 2006
Quote:
Originally Posted by MordechaiCarver View Post
Wait, an Avid version of iMovie?

They must not care about us professional editors anymore...
Exactly!! I can’t believe Avid’s doing this!!! I just switched my entire editing suite over to Avid after Apple’s FCPX farce and this is how they thank me? I’m furious!!
Oh and before anybody dares question my validity as a PRO-EDITOR-GOD, I am the personal private editor for the top Hollywood elite, with 124 triple A Hollywood blockbusters under my belt! On top of that, I cut 15 hours of footage a day that goes out to 3 billion homes every night! Anyone who has the audacity to challenge these here facts (that’s right) is an idiot!

I, PRO-EDITOR-GOD have spoken!
__________________
Lone Deranger is offline   7 Reply With Quote
Old Feb 2, 2012, 09:37 AM   #21
Mad-B-One
macrumors 6502a
 
Mad-B-One's Avatar
 
Join Date: Jun 2011
Location: Southern Plains
Quote:
Originally Posted by akdj View Post
...
+1

I don't give up, yet, there is hope that there are still some people out there with the right heart and mind...
__________________
Join the Macrumors.com - Team Folding and donate your CPU & GPU processing power to a good cause!
Visit my YouTube channel: ThoringersTanks
Mad-B-One is offline   0 Reply With Quote
Old Feb 2, 2012, 09:50 AM   #22
porky
macrumors regular
 
Join Date: Oct 2003
Location: BELGIUM
Send a message via MSN to porky
Steve Jobs would say: "Avid Studio is crap." And for me, it is. Tried it on my pc, but I prefer iMovie. But the fact that imovie for ipad can't export to imovie for mac is really a shame.

Last edited by porky; Feb 2, 2012 at 10:01 AM.
porky is offline   -2 Reply With Quote
Old Feb 2, 2012, 09:54 AM   #23
KeithPratt
macrumors 6502a
 
Join Date: Mar 2007
As surprising as anything about FCP X was the lack of iPad integration. I would've bet cold hard cash that Apple would've at least previewed a companion app at launch.
KeithPratt is offline   0 Reply With Quote
Old Feb 2, 2012, 10:06 AM   #24
PeterQVenkman
macrumors 68020
 
Join Date: Mar 2005
Quote:
Originally Posted by darthraige View Post
Please. "Prosumer?" They are consumers who don't know how to edit / tell a story. Just take the "pro" out of there and leave the editing to real professionals. Evvvvvvveryone's an editor these days apparently.
hehe, I think you've been pegged.


Quote:
Originally Posted by Lone Deranger View Post
Exactly!! I can’t believe Avid’s doing this!!! I just switched my entire editing suite over to Avid after Apple’s FCPX farce and this is how they thank me? I’m furious!!
Oh and before anybody dares question my validity as a PRO-EDITOR-GOD, I am the personal private editor for the top Hollywood elite, with 124 triple A Hollywood blockbusters under my belt! On top of that, I cut 15 hours of footage a day that goes out to 3 billion homes every night! Anyone who has the audacity to challenge these here facts (that’s right) is an idiot!

I, PRO-EDITOR-GOD have spoken!
PeterQVenkman is offline   3 Reply With Quote
Old Feb 2, 2012, 10:13 AM   #25
knewsom
macrumors 6502a
 
Join Date: Jun 2005
Cool, looks like a good product. I can't imagine anything I'd actually USE it for though...
__________________
27" iMac (now a monitor for homebrew Win8.1 PC); 13" Macbook Air; iPhone ditched for Nokia Lumia 920 with WP 8
rogueplanetart.com - follow me on Twitter
knewsom is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Avid thunderbolt interface Weerez935 Digital Audio 0 Feb 3, 2013 07:07 PM
Avid question... NjForumRider18 Digital Video 2 Aug 4, 2012 08:04 PM
CS6 / Avid on ML iampaulb Digital Video 1 Jul 27, 2012 11:27 AM

Forum Jump

All times are GMT -5. The time now is 01:03 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC