How to turn off the successive greying out of bullets in Keynote?

For some reasons the previous bullet points become greyed out when I move forward through the "build in" of the bullets. How do I turn this off?

I have looked around in the UI but can't find where to do it. I have googled this already, but I don't know the name of the feature so I didn't find any solution.

I found it myself. It was right there in the build settings, just couldn't understand what did what.

Just go to http://superuser.com/questions/8618...straightforward-way-to-dim-and-highlight-each and don't do it that way.