Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books' - Page 2

MeFromHere · Nov 11, 2012, 04:32 PM

Quote:

Originally Posted by PracticalMac

I guess I am biased, but these commercials look to be some of the best commercials Apple has made in a while.

I agree. They remind me of the original ad for the iPad smart cover, which was also a favorite of mine.

http://www.youtube.com/watch?v=pbl_6DmzO4g

dearfriendx · Nov 11, 2012, 04:35 PM

Those who don't understand the Books ad lack an analytical mind. Or just don't have an attention to detail?

markieg · Nov 11, 2012, 04:45 PM

god i hated the piano advert

cclloyd · Nov 11, 2012, 04:48 PM

Under 'iPad mini' they should put "every bit an iPad as iPad"

appleguy123 · Nov 11, 2012, 04:54 PM

Quote:

Originally Posted by MeFromHere

There's room for another thumbnail for a 4th ad on the web page:
http://www.apple.com/ipad/videos/

Garage Band, Photos, Books... what will the 4th ad show off?

Porn.

virginblue4 · Nov 11, 2012, 04:54 PM

Really love the photos one. It has to be one of my favourite Apple adverts apart from the iPad 2 ones.

maxwelltech · Nov 11, 2012, 05:03 PM

I like the new ads. Ads are one of the things that Apple really does better than anyone else. In contrast, all Samsung can do in their ads is bashing Apple and its "fanboys".

Astroexe · Nov 11, 2012, 05:06 PM

I prefer the Photo and Piano ads to the Books one: mainly because there was only one scene of actual reading text, but also because it wasn't very dynamic. Clever titles don't really grab attention on the first viewing, colour and movement and unique effects do.

I like the style though. Very classy and simplistic.

MasterHowl · Nov 11, 2012, 05:08 PM

These iPad Mini ads are the best ads from Apple for a long long time

sconnor99 · Nov 11, 2012, 05:12 PM

I have been using an iPad mini for the last week, I also have a retina iPad, the screen on the mini is great and very usable. IMHO all this bleating about it not being retina is crap, wait if you want, but I'm enjoying using mine NOW.

kirky29 · Nov 11, 2012, 05:18 PM

Love the photos ad!

Castiel · Nov 11, 2012, 05:25 PM

The piano ad still makes me say "Aweeee. It's so cute."

ArchAndroid · Nov 11, 2012, 05:26 PM

Quote:

Originally Posted by Pakaku

Image Hello! I am an iPad!

Image And I am an iPad Mini!

...and if you ever think of copying us, we'll sue you for...

...

One Billion Dollars!!!

*malevolent laugh whilst raising a pinky finger to the corner of his mouth*

Buckeyestar · Nov 11, 2012, 05:27 PM

Quote:

Originally Posted by Pakaku

I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...

Was the larger iPad they used retina? It could very well have been an iPad 2, which would have been a very appropriate side by side.

Dr McKay · Nov 11, 2012, 05:27 PM

Quote:

Originally Posted by BuckusToothnail

They should just bring back the PC Guy

Yea people love it when they're being insulted in advertising campaigns. I found it insulting, a dozen other people I know who've seen them found them insulting.

Frankly I found them no better than Samsungs ads that mock iPhone fans.

Medic311 · Nov 11, 2012, 05:29 PM

how about an ad showing how much of a beast the iPad 4 is. enough with the iPad mini commercials showing hands frolicking around with cliche music. we get it, the mini is light, cool, and easy to use. that's been proven over and over again. Apple is already getting my money - i preordered an LTE 32GB for my girlfriend in white for xmas.

how about some emphasis on what the A6X is capable of with the iPad 4. show some multiplayer gaming, show some brute-force utility for the business users who are still on the fence of whether to get an iPad or continue using their 6lbs Thinkpad, show how well the A6X significantly cuts down the processing and graphics rendering times, show show show. i don't need to see 6 hipsters sitting around a vintage wooden table banging the bongo drums in Garageband - Apple has already established those customers.

they need to target the consumers who still have a belief that Android tablets are for real stuff and iPads are toys. otherwise, Samsung's tablet market share will keep growing

Buckeyestar · Nov 11, 2012, 05:31 PM

Quote:

Originally Posted by Dr McKay

Yea people love it when they're being insulted in advertising campaigns. I found it insulting, a dozen other people I know who've seen them found them insulting.

Frankly I found them no better than Samsungs ads that mock iPhone fans.

The Mac/PC ads weren't ridiculing the customers like the Samesung commercials do.

Yr Blues · Nov 11, 2012, 05:33 PM

I like the mini smart cover commercial the best

xandable · Nov 11, 2012, 05:41 PM

It seems like their goal is to simply point out there is now a smaller iPad, and it does exactly the same things as the big iPad. If you "love your iPad", to use Tim Cook's phrase, then you'll love the iPad mini too.

But, I think they're missing an opportunity here to highlight how the more "wieldable" size of the iPad mini totally changes how you use it. A lot of people, including myself, have been saying this.

Their ads should instead feature the mini being handled by people. It should show it being held, being rotated, picked up, put down, tossed on a bed, shoved in a bag...etc.

Dr McKay · Nov 11, 2012, 05:51 PM

Quote:

Originally Posted by Buckeyestar

The Mac/PC ads weren't ridiculing the customers like the Samesung commercials do.

Isn't smug superiority a bit off-putting as a brand strategy? And regardless of how the commercials were meant, a lot of people see the PC in the ads as a personification of PC users, not just Windows. Although I'm not sure I should be continuing this discussion with you as you've already resorted to petty name calling.

Frisco · Nov 11, 2012, 05:53 PM

Snoozers! Very boring.

macs4nw · Nov 11, 2012, 05:55 PM

Quote:

Originally Posted by PracticalMac

I guess I am biased, but these commercials look to be some of the best commercials Apple has made in a while.

Quote:

Originally Posted by MasterHowl

These iPad Mini ads are the best ads from Apple for a long long time

They are terrific ads! Head and shoulders above those 'helpful genius' ads they aired during the Olympics.

japanime · Nov 11, 2012, 05:55 PM

Never in my life did I think I would see an Apple advertisement that mentions Jack London's "The Valley of the Moon." One of my all-time favorite books!

OrangeSVTguy · Nov 11, 2012, 05:56 PM

Quote:

Originally Posted by MeFromHere

There's room for another thumbnail for a 4th ad on the web page:
http://www.apple.com/ipad/videos/

Garage Band, Photos, Books... what will the 4th ad show off?

Maybe games? I'm sure that's what a lot of people do on their iPads also.

dammyonline · Nov 11, 2012, 05:57 PM

Quote:

Originally Posted by appleguy123

porn.

+1

Nov 11, 2012, 04:48 PM	#29
cclloyd macrumors 65816 Join Date: Oct 2011 Location: Alpha Centauri A	Under 'iPad mini' they should put "every bit an iPad as iPad" __________________ iPhone 5 Sprint 6.1 Jailbroken iPad mini 6.1 Jailbroken MacBook Pro Retina Early 2013 Let's open iOS - Sign now!
	0

Nov 11, 2012, 04:54 PM	#31
virginblue4 macrumors 6502a Join Date: Apr 2012 Location: United Kingdom	Really love the photos one. It has to be one of my favourite Apple adverts apart from the iPad 2 ones. __________________ Late 2012 27" iMac - 3.4GHz i7, 1TB Fusion Drive, 24GB RAM, GTX 680MX 2GB (Assembled in Ireland) iPhone 5, white and silver iPad mini, white and silver
	1

Nov 11, 2012, 05:03 PM	#32
maxwelltech macrumors regular Join Date: Dec 2011 Location: California	I like the new ads. Ads are one of the things that Apple really does better than anyone else. In contrast, all Samsung can do in their ads is bashing Apple and its "fanboys". __________________ MacBook Pro 13 i7 (Mid 2012) w/ 128GB SSD; ThinkPad X301; iPad 4 WiFi 32GB, HTC One 32GB AT&T
	4

Nov 11, 2012, 05:06 PM	#33
Astroexe macrumors member Join Date: Feb 2012	I prefer the Photo and Piano ads to the Books one: mainly because there was only one scene of actual reading text, but also because it wasn't very dynamic. Clever titles don't really grab attention on the first viewing, colour and movement and unique effects do. I like the style though. Very classy and simplistic. __________________ 13" MacBook Pro; iPhone 3GS; 21.5" iMac; Custom-Built PC
	1

Nov 11, 2012, 05:08 PM	#34
MasterHowl macrumors 6502a Join Date: Oct 2010 Location: North of England	These iPad Mini ads are the best ads from Apple for a long long time __________________ Mid-2009 15" MacBook Pro; 64 GB iPhone 4S; 64 GB iPad (3rd Gen); 500GB Time Capsule; AirPort Express; Apple Wireless Keyboard; Magic Trackpad; Apple Remote
	4

Nov 11, 2012, 04:35 PM	#27
dearfriendx macrumors Demi-God Join Date: Jun 2011 Location: San Diego, CA	Those who don't understand the Books ad lack an analytical mind. Or just don't have an attention to detail?
	7

Nov 11, 2012, 04:45 PM	#28
markieg macrumors member Join Date: Jun 2010	god i hated the piano advert
	1

Nov 11, 2012, 05:12 PM	#35
sconnor99 macrumors member Join Date: Dec 2005	I have been using an iPad mini for the last week, I also have a retina iPad, the screen on the mini is great and very usable. IMHO all this bleating about it not being retina is crap, wait if you want, but I'm enjoying using mine NOW.
	6

Nov 11, 2012, 05:18 PM	#36
kirky29 macrumors Demi-God Join Date: Jun 2009 Location: Lincolnshire, England	Love the photos ad! __________________ 15" MacBook Pro 2.2GHz i7 2011, 8 GB RAM - iPhone 4S 16GB - iPad 2/3 - iMac 27, 16GB, 24" Cinema Display Apple Magic Mouse, Magic Trackpad, Time Machine, Apple TV, Airport \| Check out my flickr \|
	1

Nov 11, 2012, 05:25 PM	#37
Castiel macrumors regular Join Date: Apr 2010 Location: Ohio	The piano ad still makes me say "Aweeee. It's so cute." __________________ I'll have what she's having.
	3

Nov 11, 2012, 05:29 PM	#41
Medic311 macrumors 65816 Join Date: Jul 2011	how about an ad showing how much of a beast the iPad 4 is. enough with the iPad mini commercials showing hands frolicking around with cliche music. we get it, the mini is light, cool, and easy to use. that's been proven over and over again. Apple is already getting my money - i preordered an LTE 32GB for my girlfriend in white for xmas. how about some emphasis on what the A6X is capable of with the iPad 4. show some multiplayer gaming, show some brute-force utility for the business users who are still on the fence of whether to get an iPad or continue using their 6lbs Thinkpad, show how well the A6X significantly cuts down the processing and graphics rendering times, show show show. i don't need to see 6 hipsters sitting around a vintage wooden table banging the bongo drums in Garageband - Apple has already established those customers. they need to target the consumers who still have a belief that Android tablets are for real stuff and iPads are toys. otherwise, Samsung's tablet market share will keep growing
	0

Nov 11, 2012, 05:33 PM	#43
Yr Blues macrumors 68000 Join Date: Jan 2008 Location: Houston, Texas	I like the mini smart cover commercial the best
	0

Nov 11, 2012, 05:41 PM	#44
xandable macrumors newbie Join Date: Nov 2012 Location: California	It seems like their goal is to simply point out there is now a smaller iPad, and it does exactly the same things as the big iPad. If you "love your iPad", to use Tim Cook's phrase, then you'll love the iPad mini too. But, I think they're missing an opportunity here to highlight how the more "wieldable" size of the iPad mini totally changes how you use it. A lot of people, including myself, have been saying this. Their ads should instead feature the mini being handled by people. It should show it being held, being rotated, picked up, put down, tossed on a bed, shoved in a bag...etc. __________________ Mac Pro, 6x3.33GHz, Intel 520 SSD \| iPhone 4S \| iPad mini Wieldability is the new Portability: the iPad mini
	1

Nov 11, 2012, 05:53 PM	#46
Frisco macrumors 68020 Join Date: Sep 2002 Location: San Fran, CA	Snoozers! Very boring. __________________ Frisco
	3

Nov 11, 2012, 05:55 PM	#48
japanime macrumors 6502a Join Date: Feb 2006 Location: Japan	Never in my life did I think I would see an Apple advertisement that mentions Jack London's "The Valley of the Moon." One of my all-time favorite books! __________________ Put Manga University in your pocket — get our free iPhone app!
	0

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