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Old Sep 27, 2013, 12:17 AM   #1
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Apple and MLB Collaborating on iBeacon-Infused App for Customized Stadium Experiences




Major League Baseball will be using Apple's new iBeacon microlocation APIs in iOS 7 to enhance its MLB.com At the Ballpark app to create customized and interactive experiences for fans at its teams' stadiums, according to a new report by Mashable.
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"We've been looking at customizing the app based on where you are within the stadium, but GPS is notorious for not working indoors, especially when you are in a building made of steel," Marc Abramson, iOS developer for MLB, told*Mashable. "Instead, we are incorporating Apple's new Bluetooth and iBeacon technologies for iOS 7 and couldn't be more excited about the potential."
The app, which has reportedly been worked on by both MLB and Apple since February, would bring up a ballpark guide with information specific to the stadium you're visiting when you're near the stadium. As the user approaches the ballpark's gates, ticketing information would be pulled up by the app and instantly displayed. In addition, once a user was within the stadium the app would display directions to their seats.

Teams can also adjust the app to react to stadium-specific landmarks and points of interest. For instance, if a user were to use the app near the New York Mets' Citi Field's iconic apple statue the app would play a video detailing the history of the stadium or the apple.

User experiences won't be the same for each visit, notes Mashable. The app will include a loyalty card-like program where teams can choose to reward multiple visits with coupons for merchandise, food or beverages. It can also direct users to parts of the stadium they haven't yet activated, Abramson tells Mashable.

While the Mets are the first team on board with the new app and its technology, Abramson tells Mashable that a lot of other teams have "expressed interested". Although there is no official timetable for a launch, the report says that the program could "most likely" launch in 2014.

iBeacon was announced as one of the new 1,500 APIs in iOS 7 during Apple's WWDC keynote. They're designed to use the Bluetooth Low Energy profile for microlocation, allowing iOS devices to attain precise locations for apps in indoor environments rather than GPS.

MLB.com At the Ballpark is a free app for both iPhone and iPad and is available in the App Store. [Direct Link]

Article Link: Apple and MLB Collaborating on iBeacon-Infused App for Customized Stadium Experiences
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Old Sep 27, 2013, 12:53 AM   #2
Klae17
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This is awesome. Now I don't have to give a tour to my guests I just give them iPads... Jk I never have no guests.
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Old Sep 27, 2013, 01:37 AM   #3
smithrh
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Dammit, I thought this said "bacon-infused."

Nothing to see here, move along.
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Old Sep 27, 2013, 02:51 AM   #4
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Minority Report is well and truly here....
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Old Sep 27, 2013, 07:08 AM   #5
icing
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Is this sort of BLE stuff possible on Android?

I know Android supports BLE, but is the OS listening for nearby devices like iOS 7 does? If not, you would always have to open an app for it to scan for a nearby BLE transmitter. Not quite as useful.

The way Apple has implemented BLE is very similar to the way NFC works. So cool! So many possibilities!
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Old Sep 27, 2013, 07:55 AM   #6
Solomani
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This is a nice addition to the iPhone's abilities.... but even better, wake me up when Apple comes up with iBacon!
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Old Sep 27, 2013, 08:52 AM   #7
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I can see this in Museums, Theme Parks, Battlefields, etc... Cool stuff.
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Old Sep 27, 2013, 08:59 AM   #8
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NFC you say?
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Old Sep 27, 2013, 09:13 AM   #9
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Originally Posted by Tilpots View Post
I can see this in Museums, Theme Parks, Battlefields, etc... Cool stuff.
I see that much more than at a stadium. Does anyone just go to a ball game anymore?
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Old Sep 27, 2013, 10:44 AM   #10
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As a Texas Rangers season ticket holder and avid baseball fan all I can say is....

HURRY UP!

This all sounds really stinkin' cool. iBeacons seem to have much wider applications than NFC. What happens when the iPhone becomes the phone that interacts with our world around us? Pretty sweet marketable "feature" I'd imagine.
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Old Sep 27, 2013, 01:54 PM   #11
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As a Texas Rangers season ticket holder and avid baseball fan all I can say is....

HURRY UP!
I'm sure then you already know all the ins and outs of Rangers Ballpark in Arlington.
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Old Sep 27, 2013, 02:05 PM   #12
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I'm sure then you already know all the ins and outs of Rangers Ballpark in Arlington.
I do - but it would be neat to see what other types of things they could incorporate into the app using this tech. I'm still waiting to be able to download my tickets via Passbook.
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Old Sep 27, 2013, 03:51 PM   #13
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Old Sep 29, 2013, 12:13 PM   #14
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Originally Posted by jrswizzle View Post
I do - but it would be neat to see what other types of things they could incorporate into the app using this tech. I'm still waiting to be able to download my tickets via Passbook.
I am too, considering that Rangers Ballpark already scans my digital ticket via the StubHub app.

Going to today's game....can't freaking wait. Go Rangers!
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