Apple Donates $2.5 Million to American Red Cross for Hurricane Sandy Relief

[MacRumors]

9to5Mac shares an email sent to Apple employees by CEO Tim Cook announcing that the company has donated $2.5 million to the American Red Cross in support of Hurricane Sandy relief efforts.

Team:

For the past week, our thoughts have been with those affected by Hurricane Sandy and its aftermath. And Apple employees and customers the world over have raised millions of dollars toward the relief effort so far. But we can always do more.

That's why, on behalf of all our employees, Apple is making a donation of $2.5 million to the American Red Cross to benefit Hurricane Sandy relief. We hope this contribution will help families, businesses, and communities recover and rebuild.

Tim Cook
November 8, 2012

Apple's own donation comes in addition to its program facilitating donations from iTunes Store users. Under that program, users can donate by simply clicking a button in the iTunes Store, with the amount of the donation being charged to the credit card on file for their account. Apple is not taking a cut of those donations, passing 100% of the amount along to the American Red Cross.

Article Link: Apple Donates $2.5 Million to American Red Cross for Hurricane Sandy Relief

[tann]

Nice to hear.

[jessica.]

Good for Apple.
Hopefully this money helps the victims quickly.

[arctic]

I salute you, Tim. Nice to hear someone with a heart is in the driver's seat.

[Sensation]

Shame the money didnt go to a much more deserving causes.

[Nightarchaon]

this is like me or you giving a beggar a few pennies, id have been impressed if it had 2.5 Billion with a B..

[nwcs]

I'm curious what all those people who eviscerated Apple in the thread about the iTunes donations will have to say now? So quick to blame without facts...

[jasonxneo]

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

What's more deserving than hurricane relief?

[jessica.]

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

Such as? Not to say there isn't but you have people displaced now because of a natural disaster; how is it not money well spent?

Originally Posted by nwcs

I'm curious what all those people who eviscerated Apple in the thread about the iTunes donations will have to say now? So quick to blame without facts...

Apple did the iTunes donate thing for Katrina I think. Who cares what people say but it is not "quick to blame" when the donation system was opened well before this donation came to be.

[nwcs]

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

Shame that you are the sole decider of what constitutes a worthy cause... Oh wait, you aren't!

[SandboxGeneral]

Very nice to see the company donate like that.

[SatManager]

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?

[samcraig]

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

What a disgusting comment to make. What's a "shame" is your inhumanity.

[macthetiger85]

Originally Posted by Nightarchaon

this is like me or you giving a beggar a few pennies, id have been impressed if it had 2.5 Billion with a B..

I think for a long time Apple didnt give much. Now they're doubling their employee's gifts. Facilitating customers' donations, probably eating the credit card fees and donate 2.5 million. It'll never be enough will it. Had they given 2.5B people would have said. Ahh too much. Take this positive story as it is. There's a need. People are giving. Apple joins them.

[chagla]

3 million from Samsung.

http://www.samsung.com/us/news/20309

thanks both Apple + Samsung.

[nwcs]

Originally Posted by jessica.

Apple did the iTunes donate thing for Katrina I think. Who cares what people say but it is not "quick to blame" when the donation system was opened well before this donation came to be.

They did it for Katrina and they did it for Sandy. And people were quick to say Apple wasn't doing anything special in both cases. And they were wrong.

[jessica.]

Originally Posted by SatManager

I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?

Exactly. I'd rather give money to someone displaced like this.

[pedromartins]

Originally Posted by SatManager

I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?

Something to prevent times of great need.

[dethmaShine]

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

And you know this how? You work at Apple?

[iGrip]

Good move. Apple needs all the good publicity it can get.

[Saluki Alex]

Originally Posted by samcraig

What a disgusting comment to make. What's a "shame" is your inhumanity.

Am I the only one who interpreted Sensation's comment as being in jest? At least I hope it was in jest.

[Daws001]

Would have been hilarious if they donated $2.5 million in iTunes giftcards.

[Jsameds]

Sorry I just had to:



(From this thread: http://forums.macrumors.com/showthread.php?t=1480594)

[andalusia]

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

I was fully expecting to come into this thread and see a comment like this. *shakes head*

[shawnth]

Too little too late. For a company with this market cap apple still pales to others.